Joico Range

Joico Joi Whip Firm Hold Design Foam 300ml Achieve extraordinary volume and shine with Joico Joi Whip Firm Hold Design Foam. This creamy whipped foam is designed to create lasting body and hold while boosting shine and fighting frizz and flyaways. Perfect for all...

Joico Heat Hero Glossing Thermal Protector 145g – Your Ultimate Heat Styling Shield Product Overview Joico Heat Hero Glossing Thermal Protector is a must-have for anyone who frequently styles their hair with heat tools. This lightweight, non-sticky spray provides thermal protection up to 450°F...

Joico Joifull Volumizing Shampoo 300ml – Amplify Your Hair’s Fullness Joico Joifull Volumizing Shampoo is a lightweight, body-boosting cleanser designed to give fine and limp hair long-lasting volume and fullness. Infused with Rice Protein, Bamboo Extract, and SmartRelease Technology, this shampoo gently removes dirt...

Easily detangles dry hair Reduces breakage by up to 55% Deeply nourishes dry-to-extremely dry hair Adds softness, smoothness, and shine

A concentrated, whipped styling foam that creates maximum density and incredible volume that lasts even in high humidity. Plum Kernel Oil nourishes hair with incredible moisture without adding weight. This creamy, luxurious feeling foam will lock your style in place for up to 72...

Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. This daily-use conditioner nourishes fine strands with a barely-there touch, delivering easy-to-comb glide power and a unique, lightweight feel....

Gently cleanses hair without stripping vital moisture Helps replenish loss moisture Restores smoothness & elasticity

A medium hold, flexible working and finishing aerosol hairspray. humidity-resistant formula works well in any climate. This medium hold aerosol, especially effective for your fine hair, sprays on dry for all-day, brushable hold. Can be used with thermal tools to add volume, style and...

A fast-drying, ultra-fine mist aerosol hairspray with firm to ultra-firm hold. Opal Powder creates tremendous shine, and special silicones contribute to a smaller particle size for a non-sticky fixative. hair is 5.5 times more thermally protected to 450°F. Color-safe. This firm to ultra-firm, layerable...

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking. NEW SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect...

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the...

Dreaming of bigger and better hair? Here’s the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, crunchy residue of typical volumizers. You’ll experience the unique glide and slip of an airy crème, plus the molding and...

Don’t let your fresh blowout or pristine flat-iron style go unprotected against rainy, humid weather. This light-hold humidity-buster works tirelessly, depositing an invisible, 24-hour shine-shield of frizz and static protection over all your hard work. Here’s Why You’ll Love It: It’s an all-in-one frizz...

DREAM BLOWOUTS DO COME TRUE Get the blowout of your dreams with New Joico Dream Blowout— our one-and-done blow-drying solution that saves major time, shields hair from thermal damage, protects your ‘do against humidity, and fights frizz. Watch your hair become luxuriously soft, smooth,...

Joico JoiGel FIRM Styling Gel 250ml Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula—which locks in shine and hydration and locks OUT pollution* and humidity—coaxes those spirited strands...

Get ready for a blast of crystal-clear shine and softness–the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a single application of Blonde Life Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest blonde hair, nourishing and protecting each delicate strand with a megawatt gleam. More...

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor. Benefits: Free of SLS/SLES...

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. Instantly cool brassy tones and brighten cool blonde hair Help maintain healthy-looking hair with...

This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine*, while cloaking hair with true and steady protection against the big fade. Benefits: Instantly detangles and nourishes color-treated hair Protects hair and reduces breakage...

Turn the volume up with Joico's Body Shake Texturising Finisher ideal for fine to medium hair.Achieve volume, body and fullness without a heavy, sticky finish. Aluminum Starch helps to make hair look thicker and fuller while keeping hair clean and touchable. This dry-texturising spray...

Erase with Ease. Color Intensity Eraser lifts direct dyes and semi-permanent color in 30 minutes or less. Color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming with healthy-looking condition! In 30 minutes or less, this brilliant K-PAK Keratin-enriched formula lifts direct...

DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Available in a rainbow of semi-permanent shades, Color Intensity's intermixable formula can be applied straight from the...

Not only does it lift away dirt and oil, it restores your hair’s optimal pH level, leaving you hair smooth, soft and clean-as-a-whistle. SMARTRELEASE TECHNOLOGY: Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the...

Joico Tint Shot Root Concealer's are fast drying and instantly conceal tell-tale roots. It will also help give the illusion of thicker hair by filling in thinning areas. It will last till your next shampoo. It has an extended nozzle for precise delivery. Perfect...

A fast-drying, ultra-fine mist aerosol hairspray with firm to ultra-firm hold. Opal Powder creates tremendous shine, and special silicones contribute to a smaller particle size for a non-sticky fixative. hair is 5.5 times more thermally protected to 450°F. Color-safe. This firm to ultra-firm, layerable...

The Joico Defy Damage Sleepover Overnight Nourishing Treatment is a bedtime bond-strengthener that gets to work as you sleep. With a fortifying formula, the hair mask aims to deliver soft, shiny, healthy-looking hair come morning. Protective lipids act as a shield from damage, while...

It's the Olympics of hair maneuvers. We're talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. And we just made the move ten times better with the most exciting styling spray you'll ever get your hands into: Spritz your locks upside-down, sideways, backwards - however and wherever you...

Replenishes lost moisture and deeply hydrates Reduces breakage by up to 80% Reduces frizz Adds softness, shine, and movement

NEW SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling. PROTECTIVE LIPID The exact kind found in healthy...

Love your hair at any age with Joico Youthlock: a truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this shampoo is a breath of fresh (h)air for mature, tired tresses! – Free of...

Joico Blonde Life Brightening Conditioner is a nourishing conditioner to detangle and renew blonde hair. Tamanu and Monoi oils help to restore strength. Revives blonde hair without weighing it down. Instantly detangles and keeps hair bright.

DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Available in a rainbow of semi-permanent shades, Color Intensity's intermixable formula can be applied straight from the...

Helps to rebuild broken hair bonds Deeply replenishes hair without weighing it down See results after the very first use Proactively builds hair’s resistance to damage Leaves hair soft, shiny and healthy-looking

A unique, light conditioner that delivers just the right amount of hydration to dry, fine-medium hair… Detangles even super-fine strands Leaves hair feeling soft and moisturized Won’t weigh fine hair down

DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Available in a rainbow of semi-permanent shades, Color Intensity's intermixable formula can be applied straight from the...

Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing. Instantly cool brassy tones and brighten cool blonde hair Help maintain healthy-looking hair with brilliant...

DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Available in a rainbow of semi-permanent shades, Color Intensity's intermixable formula can be applied straight from the...

Without the heft of a heavy crème, Zero Heat for Fine/Medium Hair delivers a natural-looking, no-blow-dry style while reducing frizz and boosting shine. Style your hair in seconds–that’s the beauty of this time-saving, polishing crème that provides long-lasting, air-dried style while keeping frizz at...

Masques are for hiding things - but it won't be your blonde hair once you've spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to...

Joico Defy Damage Protective Shield 50ml: A true Damage Defense hero. Protects against the harsh effects of daily styling and exposure to UV and Environmental pollution. Helps prevent damage and guards against colour fade for beautiful, vibrant, Healthy-looking hair. Used prior to styling, hair is...

FOR BOND STRENGTHENING & COLOR LONGEVITY With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking....

DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Available in a rainbow of semi-permanent shades, Color Intensity's intermixable formula can be applied straight from the...

Joico Beach Shake Texturizing Finisher delivers glam, beachy texture, satiny hydration, and protective separation in a single, transformative spray. That's what you get with touchable Beach Shake - an ultimate vacation from texturizers that leave behind a dry, salty finish. BENEFITS: Creates totally touchable...

The future of beauty? YouthLock Conditioner, the solution for mature hair that’s dry, brittle, and falling short these days. Delivering that telltale body, bounce, shine, and softness, this moisturizing caretaker reinvents hair with a lustrous new outlook. Here’s Why You’ll Love It Hair feels...

HydraSplash Hydrating Shampoo washes residue away, but leaves behind all the good stuff… Luxurious lather thoroughly cleanses hair without stripping natural moisture Leaves hair feeling soft and hydrated

Introducing Defy Damage Invincible Frizz-Fighting Bond Protector! A multi-tasking conditioning spray that nourishes hair with an invisible cloak of protection against humidity, thermal damage and pollution. Delivering a hint of holding power and a soft, silky glow. This fine mist is the last stop...

Deep Hydration: Leaves curls feeling moisturized and looking healthy. Strengthens Hair: Reduces breakage by 88.77%*. Thermal Protection: Shields hair from heat up to 450°F/232°C. Frizz Control: Creates smooth, defined curls resistant to frizz. Flexible Hold: Provides a touchable, natural feel without weigh-down. Vegan-Friendly: Certified PETA Global Animal Test–Free. Key Ingredients:...

Take a welcome break from time-consuming wet-washes and blowouts without sacrificing an ounce of style. Joico Weekend Hair Dry Shampoo not only extends your 'do for days but doubles the longevity of haircolor to keep the big fade away. With oil- absorbing ingredients and...

Take back your natural waves and curls with Zero Heat for Thick Hair. Without "crunch" or stiffness, this air-dry formula reins in the often uncontrollable volume and frizz of coarser strands. Style your hair in seconds–that’s the beauty of this time-saving, polishing crème that...

Styling you can feel good about. The Inner Joi Style formulas provide all the styling you want without the harsh ingredients you don’t. From blowouts to beach waves, this duo provides the ideal foundation for a beautifully finished look. Inner Joi’s Sea Salt Spray...