Joico Range

Add incredible shine, body and volume to your hair with Joico Joiwhip Firm Hold Designing Foam. This foam is designed for your extreme styles. Its replacing Joico I.C.E. Whip Firm Hold Designing Foam. Its an alcohol free, designing foam that is enriched with Kukui...

Easily detangles dry hair Reduces breakage by up to 55% Deeply nourishes dry-to-extremely dry hair Adds softness, smoothness, and shine

Glossing Thermal Product. Heat Hero doesn’t just guard against potential damage, it also reduces the appearance of split ends in the process. Heat and pollution protection is infused with nourishinghydration for strong, super-shiny, well-defended hair Thermal protection up to 450 °F (232 °C), Heat-activated...

This medium hold, alcohol-free styling gel adds control, volume and shine. For all hair types. Panthenol, a Vitamin B5 derivative and natural humectant, provides moisture, body and sheen. Your hair will gain moderate support and control, curl definition and shine, plus you will have...

We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen—uniquely nourished and ready for extraordinary body with a natural feel. Here's why...

A concentrated, whipped styling foam that creates maximum density and incredible volume that lasts even in high humidity. Plum Kernel Oil nourishes hair with incredible moisture without adding weight. This creamy, luxurious feeling foam will lock your style in place for up to 72...

Gently cleanses hair without stripping vital moisture Helps replenish loss moisture Restores smoothness & elasticity

A medium hold, flexible working and finishing aerosol hairspray. humidity-resistant formula works well in any climate. This medium hold aerosol, especially effective for your fine hair, sprays on dry for all-day, brushable hold. Can be used with thermal tools to add volume, style and...

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the...

Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. This daily-use conditioner nourishes fine strands with a barely-there touch, delivering easy-to-comb glide power and a unique, lightweight feel....

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking. NEW SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect...

Don’t let your fresh blowout or pristine flat-iron style go unprotected against rainy, humid weather. This light-hold humidity-buster works tirelessly, depositing an invisible, 24-hour shine-shield of frizz and static protection over all your hard work. Here’s Why You’ll Love It: It’s an all-in-one frizz...

Dreaming of bigger and better hair? Here’s the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, crunchy residue of typical volumizers. You’ll experience the unique glide and slip of an airy crème, plus the molding and...

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor. Benefits: Free of SLS/SLES...

Joico Blonde Life Shampoo 300ml: There's nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free Brightening Shampoo - a satisfying experience that lifts away dirt and oil, restores hair's optimal pH level,...

Celebrate your texture with CURL CONFIDENCE Defining Crème—a frizz-busting boost of shine, hydration, and movement that beautifully defines every wave, curl, twist, and ringlet on your head. Putting old-school crunchy stiffness in the rearview, this texture wizard will have your curls bouncing with joi....

Get ready for a blast of crystal-clear shine and softness–the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a single application of Blonde Life Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest blonde hair, nourishing and protecting each delicate strand with a megawatt gleam. More...

DREAM BLOWOUTS DO COME TRUE Get the blowout of your dreams with New Joico Dream Blowout— our one-and-done blow-drying solution that saves major time, shields hair from thermal damage, protects your ‘do against humidity, and fights frizz. Watch your hair become luxuriously soft, smooth,...

A fast-drying, ultra-fine mist aerosol hairspray with firm to ultra-firm hold. Opal Powder creates tremendous shine, and special silicones contribute to a smaller particle size for a non-sticky fixative. hair is 5.5 times more thermally protected to 450°F. Color-safe. This firm to ultra-firm, layerable...

This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine*, while cloaking hair with true and steady protection against the big fade. Benefits: Instantly detangles and nourishes color-treated hair Protects hair and reduces breakage...

Joico JoiGel FIRM Styling Gel 250ml Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula—which locks in shine and hydration and locks OUT pollution* and humidity—coaxes those spirited strands...

Turn the volume up with Joico's Body Shake Texturising Finisher ideal for fine to medium hair.Achieve volume, body and fullness without a heavy, sticky finish. Aluminum Starch helps to make hair look thicker and fuller while keeping hair clean and touchable. This dry-texturising spray...

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. Instantly cool brassy tones and brighten cool blonde hair Help maintain healthy-looking hair with...

Joico Moisture Recovery Shampoo 300ml: This shampoo is designed to re-hydrate your hair while keeping it soft and manageable when used in conjunction with the Moisture Recovery Conditioner. Joico Moisture Recovery Conditioner 250ml: Funny how wet hair can be dry; but, believe us, it...

DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Available in a rainbow of semi-permanent shades, Color Intensity's intermixable formula can be applied straight from the...

Includes:1x Joico Blonde Life Violet Shampoo 300 mL1x Joico Blonde Life Violet Conditioner 250 mL Instantly cool brassy tones and brighten blonde hair with this Joico Blonde Life Violet Duo.Instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. Helps maintain, nourish,...

Not only does it lift away dirt and oil, it restores your hair’s optimal pH level, leaving you hair smooth, soft and clean-as-a-whistle. SMARTRELEASE TECHNOLOGY: Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the...

Erase with Ease. Color Intensity Eraser lifts direct dyes and semi-permanent color in 30 minutes or less. Color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming with healthy-looking condition! In 30 minutes or less, this brilliant K-PAK Keratin-enriched formula lifts direct...

A fast-drying, ultra-fine mist aerosol hairspray with firm to ultra-firm hold. Opal Powder creates tremendous shine, and special silicones contribute to a smaller particle size for a non-sticky fixative. hair is 5.5 times more thermally protected to 450°F. Color-safe. This firm to ultra-firm, layerable...

Replenishes lost moisture and deeply hydrates Reduces breakage by up to 80% Reduces frizz Adds softness, shine, and movement

Joico Defy Damage Shampoo 300ml: With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands - wonderfully resilient and...

Love your hair at any age with Joico Youthlock: a truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this shampoo is a breath of fresh (h)air for mature, tired tresses! – Free of...

The Joico Defy Damage Sleepover Overnight Nourishing Treatment is a bedtime bond-strengthener that gets to work as you sleep. With a fortifying formula, the hair mask aims to deliver soft, shiny, healthy-looking hair come morning. Protective lipids act as a shield from damage, while...

NEW SMARTRELEASE TECHNOLOGY Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling. PROTECTIVE LIPID The exact kind found in healthy...

Joico Tint Shot Root Concealer's are fast drying and instantly conceal tell-tale roots. It will also help give the illusion of thicker hair by filling in thinning areas. It will last till your next shampoo. It has an extended nozzle for precise delivery. Perfect...

Joico Blonde Life Brightening Conditioner is a nourishing conditioner to detangle and renew blonde hair. Tamanu and Monoi oils help to restore strength. Revives blonde hair without weighing it down. Instantly detangles and keeps hair bright.

Includes: 1 x Joico Defy Damage Protective Shampoo 300ml Swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking. 1 x Joico Defy Damage Protective Conditioner 250ml Moisturises and detangles...

It's the Olympics of hair maneuvers. We're talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. And we just made the move ten times better with the most exciting styling spray you'll ever get your hands into: Spritz your locks upside-down, sideways, backwards - however and wherever you...

Joico Inner Joi Preserve Trio Gift Pack: Consists of Inner Joi Preserve Shampoo 300ml. Inner Joi Preserve Conditioner 300ml. Inner Joi Preserve Milk 200ml. Dual Action Nourishing and Fade-fighting. Beautifully protects vibrancy, shine and hair health.

Gift pack contains: 1 x Joico Youthlock Shampoo 300ml 1 x Joico Youthlock Conditioner 250ml 1 x Joico Youthlock Blowout Creme 177ml Shampoo 300ml: YouthLock Shampoo provides a prime opportunity to gently cleanse tired tresses, bringing back the joi of lush, lively, lustrous-looking hair....

Joico HydraSplash Hydrating Shampoo 300ml FOR FINE/MEDIUM, DRY HAIR Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydrating Shampoo swiftly cleanses away residue without stripping much-needed natural moisture, leaving hair...

Without the heft of a heavy crème, Zero Heat for Fine/Medium Hair delivers a natural-looking, no-blow-dry style while reducing frizz and boosting shine. Style your hair in seconds–that’s the beauty of this time-saving, polishing crème that provides long-lasting, air-dried style while keeping frizz at...

Joico Defy Damage Protective Shield 50ml: A true Damage Defense hero. Protects against the harsh effects of daily styling and exposure to UV and Environmental pollution. Helps prevent damage and guards against colour fade for beautiful, vibrant, Healthy-looking hair. Used prior to styling, hair is...

A unique, light conditioner that delivers just the right amount of hydration to dry, fine-medium hair… Detangles even super-fine strands Leaves hair feeling soft and moisturized Won’t weigh fine hair down

Helps to rebuild broken hair bonds Deeply replenishes hair without weighing it down See results after the very first use Proactively builds hair’s resistance to damage Leaves hair soft, shiny and healthy-looking

DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Available in a rainbow of semi-permanent shades, Color Intensity's intermixable formula can be applied straight from the...

Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing. Instantly cool brassy tones and brighten cool blonde hair Help maintain healthy-looking hair with brilliant...

HydraSplash Hydrating Shampoo washes residue away, but leaves behind all the good stuff… Luxurious lather thoroughly cleanses hair without stripping natural moisture Leaves hair feeling soft and hydrated

DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Available in a rainbow of semi-permanent shades, Color Intensity's intermixable formula can be applied straight from the...

DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Available in a rainbow of semi-permanent shades, Color Intensity's intermixable formula can be applied straight from the...