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Description
xA gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
Benefits:
- Free of SLS/SLES sulfates*
- Gently cleanses color-treated hair
- Fortifies hair for 3X greater resistance to breakage**
*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
Let's Look Inside:
- CAMELIA OIL: Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.
- POMEGRANATE FRUIT EXTRACT: Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.
- SMARTRELEASE™ TECHNOLOGY: Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling
How to use: Apply to wet hair. Lather, and rinse.
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