Joico Colour Intensity - Passion Berry 118ml

DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos.

Available in a rainbow of semi-permanent shades, Color Intensity's intermixable formula can be applied straight from the tube, or mix and mingled to your heart's content for endless creative possibilities. Bonus benefit: no developer required!

Why you'll love them:

• Over-the-top vibrancy that lasts through 15 shampoos
• Packed with award-winning K-PAK's powerful Quadramine Complex - for guaranteed healthier hair after every color service
• Ultra nourishing Kukui Nut Oil helps leave hair gorgeously conditioned + amps up shine
• 20 intermixable shades = endless creative possibilities

Directions:

1. Apply to clean, dry hair 1 - 4-inch from the scalp.
2. Process for 20 minutes.
3. Rinse well for several minutes, rinsing different colors separately.
4. Shampoo with Color Endure or K-PAK Color TherapyTM.
5. Apply K-PAK Cuticle Sealer, then rinse.
6. Finish with K-PAK Intense Hydrator. 

Recommend Color Endure (normal color-treated hair) or K-PAK Color Therapy (damaged color-treated hair) for at-home color maintenance.