Introducing the PURE Beach Texture Spray, your go-to for effortless, undone styles with added volume and texture. This versatile spray not only enhances body and definition for all hair types but also provides protection against UVA, UVB, and sun damage, ensuring your hair stays...

The PURE Colour Angel Conditioner contains Organic Açai Oil, Shea Butter and Mongongo Oil to moisturise, repair and soften fragile coloured hair. Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing. Prolongs colour and preserves radiance. How to use: Apply...

The Pure Colour Angel Conditioner features an exclusive 'pure complex'™ with 100% certified organic ingredients. It effectively conditions all types of colored hair, ensuring color and shine retention. Infused with Organic Acai Oil, Shea Butter, and Mongongo Oil, it deeply moisturizes, repairs, and softens...

Contains Organic Açai Oil, Shea Butter and Mongongo Oil to moisturise, repair and soften fragile coloured hair. Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing. Prolongs colour and preserves radiance. Includes: 1x Pure Colour Angel Shampoo 15ml 1x Pure Colour...

The PURE Colour Angel Shampoo contains Organic Açai Oil, Shea Butter and Mongongo Oil to moisturise, repair and soften fragile coloured hair. Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing. Prolongs colour and preserves radiance. How to use: Apply...

Experience the Pure Colour Angel Shampoo, crafted to nourish fragile colored hair with the enriching benefits of Organic Açai Oil, Shea Butter, and Mongongo Oil. This unique blend delivers deep moisturization, repair, and softness, while specialized treatment oils enhance hair's radiance and combat color...

Pure Colour Optimising Beige Treatment is ideal for blonde to very light blonde hair. Instant hair colour and its nourishing formula adds beige pigments to achieve a more light beige tone. Conditions, repairs and adds shine to dull, dry colour treated, blonde to very...

Pure Colour Optimising Copper Treatment is ideal for enhancing or adding copper tones to hair. Instant hair colour and nourishing formula adds copper tones to hair, enhances exisiting copper tones or reduces cool tones. Will achieve a salmon blonde colour over blonde hair in 3 minutes or less. ...

Pure Colour Optimising Dusky Rose Treatment is ideal for adding soft pastel pink tones to blonde hair. Instant hair colour and nourishing formula creates a beautiful pastel dusky pink hue to blonde hair. On darker hair it will create soft hues of a rose colour. Pure...

Pure Colour Optimising Mulberry Orchid Treatment adds soft mauve tones to hair. Instant hair colour and nourishing formula enhances and adds mulberry tones to darker hair. When applied to lighter hair, it will create deeper pink/mauve tones. Pure Colour Optimising Treatments are available in 7 different conditioning colours....

Pure Colour Optimising Red Treatment is ideal for enhancing or adding red tones to hair. Instant hair colour and nourishing formula adds red pigment to achieve a more red tone. Conditions, repairs and shines, to revitalise all dull, dry colour treated hair in 3 minutes or less. Suitable for medium...

Pure Colour Optimising Rich Chocolate Treatment is ideal for medium brown to light brown hair. Instant hair colour and nourishing formula adds warmer brown pigments to achieve a warm brown tone. Conditions, repairs and shines, to revitalise all dull, dry colour treated, medium brown to light brown hair...

Pure Colour Optimising Beige Treatment is ideal for blonde to very light blonde hair. Instant hair colour and its nourishing formula adds beige pigments to achieve a more light beige tone. Conditions, repairs and adds shine to dull, dry colour treated, blonde to very...

Pure Colour Optimising Copper Treatment is ideal for enhancing or adding copper tones to hair. Instant hair colour and nourishing formula adds copper tones to hair, enhances exisiting copper tones or reduces cool tones. Will achieve a salmon blonde colour over blonde hair in 3 minutes or less. ...

Pure Colour Optimising Dusky Rose Treatment is ideal for adding soft pastel pink tones to blonde hair. Instant hair colour and nourishing formula creates a beautiful pastel dusky pink hue to blonde hair. On darker hair it will create soft hues of a rose colour. Pure...

Pure Colour Optimising Mulberry Orchid Treatment adds soft mauve tones to hair. Instant hair colour and nourishing formula enhances and adds mulberry tones to darker hair. When applied to lighter hair, it will create deeper pink/mauve tones. Pure Colour Optimising Treatments are available in 7 different conditioning colours....

Pure Colour Optimising Red Treatment is ideal for enhancing or adding red tones to hair. Instant hair colour and nourishing formula adds red pigment to achieve a more red tone. Conditions, repairs and shines, to revitalise all dull, dry colour treated hair in 3 minutes or less. Suitable for medium...

Pure Colour Optimising Rich Chocolate Treatment is ideal for medium brown to light brown hair. Instant hair colour and nourishing formula adds warmer brown pigments to achieve a warm brown tone. Conditions, repairs and shines, to revitalise all dull, dry colour treated, medium brown to light brown hair...

Pure Colour Optimising Violet Blue Treatment is ideal to tone and remove warmth on all levels. Instant hair colour and nourishing formula adds violet pigment, reduces yellow/gold tones to achieve a cleaner, brighter tone. Conditions, repairs and shines, to tone and remove warmth on all...

Pure Colour Optimising Violet Blue Treatment is ideal to tone and remove warmth on all levels. Instant hair colour and nourishing formula adds violet pigment, reduces yellow/gold tones to achieve a cleaner, brighter tone. Conditions, repairs and shines, to tone and remove warmth on all...

Pure Curly Girly can be used as a daily moisturising curl primer, for natural looking bouncy curls, or alternatively as a pre-style foam preparing the hair prior to adding other products for extra oomph. Ideal for those looking to define, shape and smooth big...

Hold your style all day from root to tip, front to back with shine and control. Pure Deluxe Pomade is perfect for classic looks such as managing parts, slicking hair back or high pompadours. This versatile pomade controls, shapes and defines your style and...

Experience the transformative power of Pure Finest Volumising Powder, your ultimate solution for creating full-bodied, natural-looking texture with unparalleled styling flexibility. This vegan-friendly formula is sulfate-free, paraben-free, and gluten-free, offering comprehensive defense against UV rays, thermal damage, and humidity. Infused with soft, micro natural...

Pure Flourish Leave-in Treatment, is a lightweight and nourishing hair product enriched with carefully selected treatment oils. Designed to revive, protect, and enhance shine, this treatment is ideal for revitalising coloured, dry, and delicate hair. Formulated without sulfates, gluten, or animal-derived ingredients, it is...

The PURE Forever Blonde Conditioner contains Organic Melon Oil, Shea Butter and Argan Oil to rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling.  Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair....

Experience Pure Forever Blonde Conditioner—a revitalising formula that strengthens, boosts shine, and rejuvenates blonde hair, ensuring it remains vibrant and free from unwanted tones. Pure Forever Blonde Conditioner harnesses the power of Pure's exclusive ‘Pure Complex’™, featuring certified 100% organic extracts, to repair and combat unwanted gold/yellow tones in...

Contains Organic Melon Oil, Shea Butter and Argan Oil to rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling. Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair. Blue Cypress blue/violet pigments are...

The PURE Forever Blonde Shampoo contains Organic Melon Oil, Shea Butter and Argan Oil to rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling. Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair....

Experience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses...

PURE Forming Paste slips through the hair creating the perfect tousled look that is re-moldable. Create form and shape with increased definition and texture giving hair a fuller appearance. Forming Paste adds texture and has a soft pliable hold.  How to use: Work through dry hair...

The Pure Fusion Complex Bond Repair Treatment, is a transformative solution that prevents and repairs hair damage caused by chemical salon processes. This advanced treatment not only protects hair bonds from initial breakage but also effectively repairs broken bonds, noticeably softening and smoothing hair...

Introducing the PURE Fusion Complex Conditioner, a harmonious fusion of science and nature. Featuring 'Bond Cure' combined with an organic complex, this luxurious conditioner restructures and revitalizes hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it...

Introducing the Pure Fusion Complex Conditioner, a harmonious fusion of science and nature. Featuring 'Bond Cure' combined with an organic complex, this luxurious conditioner restructures and revitalises hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively...

The PURE Fusion Complex Leave in Treatment is enriched with selective treatment oils to soften and smooth hair texture while improving hair colour intensity for stronger, healthier hair. Instant reconstructing leave in treatment to protect and repair all damaged/coloured hair types. Hair is instantly...

A beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring shampoo and conditioner. Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair. Protects hair against UV,...

The PURE Fusion Complex Shampoo is a beautiful blend of science with nature. ‘Bond Cure’ plus organic complex blend together to create a luxurious restructuring shampoo and conditioner Organic Ginger Oil, Rosemary Oil and Açai Oil has amazing antioxidant benefits to soothe and repair damaged hair....

Experience the Pure Fusion Complex Shampoo, a seamless fusion of science and nature. Featuring 'Bond Cure' and an organic complex, this luxurious shampoo revitalizes and nourishes hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes...

The PURE Goddess Conditioner contains Organic Shea Butter, Argan Oil and Marula Oil to restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling. Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp....

Pure Goddess Conditioner, features the exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Designed to hydrate and restore moisture and manageability to dry, frizzy, and unruly hair, this conditioner is enriched with Organic Shea Butter, Argan Oil, and Marula Oil to replenish moisture...

Contains Organic Shea Butter, Argan Oil and Marula Oil to restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling. Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp. Infuse strands with essential hydration...

he PURE Goddess Shampoo contains Organic Shea Butter, Argan Oil and Marula Oil to restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling. Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp. Infuse...

Experience the ultimate in hair care luxury with the moisture rich Pure Goddess Shampoo, featuring Pure's exclusive 'Pure Complex'™ crafted from certified 100% organic extracts. Designed to delicately cleanse and nourish all dry, frizzy, and unruly hair types, this sulfate-free and paraben-free shampoo is...

Pure Guardian Angel Thermal Protection Spray is a lightweight thermal protection mist which safeguards hair during styling. Protects your hair against the heat of straighteners, tongs, wands and hairdryers. Ingredients are certified 100% organic extracts. Suitable for all hair types. Light control with a...

The PURE Halo Spray is a dry, lightweight texturising spray with a satin finish. It builds body and volume with a quick drying formula, that is easily removed without leaving any residue. Perfect for styling with hot tools with thermal defence to protect against...

Boss your stubborn hair into place with PURE Matt Fibre. Fibre-like thread for texture and fullness. Suits shorter styles adding shape and pliable hold for all day long manageability with a matte finish. Thickens fine hair. How to use: Work through dry hair for strong...

The PURE Miracle Renew Conditioner helps to restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed...

Pure Miracle Renew Conditioner is a vegan-friendly formula that's sulfate-free, paraben-free, and gluten-free, offering complete defense against UV rays, thermal heat, and humidity. Ideal for restoring hair stressed by environmental elements, heat styling, chemical treatments, and water damage. Infused with organic actives, it revitalises...

PURE Miracle Renew Mask is an anti ageing and rejuvenating hair mask. It helps to restore hair that has been exposed to the elements and subjected to damaging processes such as colouring and heat styling. Hair is left feeling soft and smooth without being weighed...

Helps to restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down. Natural anti-ageing actives help...

The PURE Miracle Renew Shampoo helps to restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed...