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Experience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair.
Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Sulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity.
Blue Cypress oil, with its blue/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance.
How to use: Massage into damp hair. Leave in for 2 minutes. Rinse. Repeat if necessary. Follow with Pure Forever Blonde Conditioner for enhanced results, or your favourite Pure Conditioner to target any other hair concerns.
Such a good salon quality shampoo & conditioner made affordable to the public. Love it!
Wow, definitely works wonders on my fine hair!! A little goes a long way
Gives my fine hair body, softness and shine. I choose the travel size to try it out, absolutely love it
Definitely has hold on fine hair, a little goes a long way
Love this product
it is a lovely product and all went well in buying it. Thank you
Beautiful product, leaves my hair feeling incredible.
Love this product will buy again
Great different smelling scents compared to main stream deodorants. Very pleased with the product and service.
Very good
I am thrilled with the shampoo & conditioner bundle. No disappointment there. Thank you
Another great product, gives lots of shine & gloss to hair
Great product - easy to use!
Really gives volume to fine thinning hair without stickiness
This comb smells amazing and helps keep my frizz under control. The teeth are slightly narrow so if you have thick hair I would suggest a wider tooth
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