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Experience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair.
Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Sulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity.
Blue Cypress oil, with its blue/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance.
How to use: Massage into damp hair. Leave in for 2 minutes. Rinse. Repeat if necessary. Follow with Pure Forever Blonde Conditioner for enhanced results, or your favourite Pure Conditioner to target any other hair concerns.
Brilliant very happy
Works well for the grey in my hair
I went to Mangere branch first, then ended up calling Manukau where Jenny said "not a problem, come here" so I went and she was so awesome and amazing from start to finish. Was my first time getting full highlights and I wasn't sure about color etc but Jenny provided the advice and support going through the process. So I left it in her hands and was really happy with the end result. Thank you Jenny! and apron girl lol
Great product for my highlighted hair. And even better in the larger packaging. Thanks Kess
AAA+++ Thank you
Works fantastically
Love this product. I won't use anything else. You only need a tiny amount to lather, so it lasts for a very long time.
I love this product. It adds the finishing touch to my hair care every day.
Best tinted conditioner. Such a great colour and leaves your hair feeling so nice
Really great love that hand cream a lot
My favorite white musk ..
Osmo Curl Spray and Fluid keep my curls in good order.
Amazing
I really love this
This product is amazing for my super curly hair, no frizz and curls are more defined. I have used this product for 2 years now, so glad I found Kess hair and beauty, price is so reasonable compared to what I have paid in the past.
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