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Experience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair.
Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Sulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity.
Blue Cypress oil, with its blue/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance.
How to use: Massage into damp hair. Leave in for 2 minutes. Rinse. Repeat if necessary. Follow with Pure Forever Blonde Conditioner for enhanced results, or your favourite Pure Conditioner to target any other hair concerns.
5 star
Love this product, always makes my hair feel protected
Best shampoo and conditioner for my fine straight hair. Love it. Not a heavy product.
Couldn’t be without it. Where has it been all my life! I was put onto this by my hairdresser (it was 50% off with a colour treatment). Like most products, I was like sure I will try it. Well, I take that back. It smell nice, it feels nice, and has saved my blonde colour treated hair. Which is now so soft and gorgeous if I say so myself! I don’t use quite as much as they recommend as I’m tight, but the results are stunning. Please tell everyone!!!
Love this - I use it just once per week alongside a bond repair shampoo (as part of Abbey Yung method) - I love that my hair fewla aoft and hydrated but incredibly clean!
My hair feels so soft using this
Bought this as part of the Abbey Yung method. So far I like the result (I am just 2 weeks in, so time will tell!). Hair is softer and shinier!
Love this cream it really does revitalise. Lasting moisturised skin better than anything else I’ve tried.
On my 2nd bottle. Hair does feel awesome with regular use.
Stoked to find this deleted colour as it is my fave. This Polish has a nice wide, flat brush too, making application easier.
I have used this for a number of years. First to help blond hair not get that yellow tone. Now since I no longer colour my hair it helps the white hair. Gives it some colour and lift. I only use a small amount, so turning my hair purple.
Great product, great price, fast delivery as always!
Love it
The hair oil is amazing, I also got it within 2 days of ordering which was great!
Love the product Amazing service - received a leaking shampoo, replaced immediately with prompt delivery
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