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Experience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair.
Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Sulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity.
Blue Cypress oil, with its blue/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance.
How to use: Massage into damp hair. Leave in for 2 minutes. Rinse. Repeat if necessary. Follow with Pure Forever Blonde Conditioner for enhanced results, or your favourite Pure Conditioner to target any other hair concerns.
Made my hair feel so soft
I've been using this shampoo since last year, and since I started using it, my hair has noticeably improved. I repurchased it again, and I'm so grateful for the fast delivery and careful packaging.
Beautuful
NIce product with great fragnance
The best hair color on my white hair i have ever used. I have been using it for at least 2yrs now.
Murrays Cocosoft Coconut Oil. White 12.5oz
So good! Love goldwell and this bundle is absolutely perfect for me.
Absolutely THRILLED with the product!! Price, Customer Service absolutely THE BEST!! Thank you so much!!
Always my go to for my thick hair, love it
Moroccanoil has been my flavour for 20 years, and you have the best range, and good prices thank you Jodi
Wella Professionals Invigo 1L Nutri-Enrich Duo
The Body Shop - White Musk Body Lotion 250ML
Love this shampoo. Gives my white hair a lift
Great product super service
Juuce Protect Hydrate Restore Shampoo & Conditioner 15ml Sachet
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