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Description
xExperience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair.
Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Sulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity.
Blue Cypress oil, with its blue/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance.
How to use: Massage into damp hair. Leave in for 2 minutes. Rinse. Repeat if necessary. Follow with Pure Forever Blonde Conditioner for enhanced results, or your favourite Pure Conditioner to target any other hair concerns.
Shipping & Returns
xPlease read our Shipping & Returns Policy
Pre-order delivery timeline may depend upon availability from supplier and time frame to deliver. Usually pre-order items takes 5 to 40 business days for delivery.
Order placed with Pre-Order products and other products will be shipped together when Pre-order item will be back in stock.
Pre-order delivery timeline may depend upon availability from supplier and time frame to deliver. Usually pre-order items takes 5 to 40 business days for delivery.
Order placed with Pre-Order products and other products will be shipped together when Pre-order item will be back in stock.
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