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Experience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair.
Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Sulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity.
Blue Cypress oil, with its blue/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance.
How to use: Massage into damp hair. Leave in for 2 minutes. Rinse. Repeat if necessary. Follow with Pure Forever Blonde Conditioner for enhanced results, or your favourite Pure Conditioner to target any other hair concerns.
Thank you for sending it so quickly
High quality shampoo and conditioner for coloured hair. Makes my hair feel silky and smooth.
Great products, rapid processing. No issues.
The first time I used this product, it made my skin feel smooth, firm and overall balanced. Thoroughly recommend it.
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Nice fragrance, good thick cream which helps with dry skin areas and I like the almond oil.
Love this shampoo and conditioner my hair feels soft
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I wouldn’t like to be without this product. It allows me to shape my hair, add volume, curl and make it stay where I want it to. I love it.
Easy to use , great results . Embracing the grey just got easier .
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