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Description
xExperience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair.
Infused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Sulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity.
Blue Cypress oil, with its blue/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance.
How to use: Massage into damp hair. Leave in for 2 minutes. Rinse. Repeat if necessary. Follow with Pure Forever Blonde Conditioner for enhanced results, or your favourite Pure Conditioner to target any other hair concerns.
Shipping & Returns
xLet customers speak for us
best refresher
I was so nervous, but this product had so many positive reviews I tried it, and my bleached blonde hair is bright blonde again, no throwing bronze anymore!
georgie
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I like this shampoo as it takes the brassy colour from my hair and doesn't irritate my scalp.
Lynne Blackie
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Worth trying if you have a scalp condition
Really love this set for oily hair as I have a scalp condition which reacts to 90% of shampoos I try. Previously I used the body shop ginger shampoo but as they are out of business I’ve had to switch. I wish I’d switched sooner! This leaves my hair feeling silky without feeling oily and I don’t have to wash it every two days like I used to. It also doesn’t strip my hair like some of the more harsh shampoos and doesn’t feel chemically. Definately worth trying if you suffer from an itchy or flaky scalp condition. There is also a version for dry hair which I know works well too as my partner uses it. I don’t usually leave reviews but maybe this could help someone with a similar issue :)
Sarah Hoffmann
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Order was delivered in a timely manner. And products were recieved in great condition. Will happily order from Kess Hair and Beauty again for sure!
Vannah Williams Le Comte
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Excellent products , I buy Angel Orange Shampoo and Conditioner at very reasonable prices. Great company to purchase from too.
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High quality shampoo and conditioner for coloured hair. Makes my hair feel silky and smooth.
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Great products
Great products, rapid processing. No issues.
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