shop@kess.co.nz
Free Shipping Over $85*
Free standard shipping on orders over $85
Matte texture. Bold definition. Effortless edge. Wella Professionals EIMI Rugged Texture is a matte texturizing paste that delivers strong hold and definition for creating rugged, lived-in styles. Whether youre sculpting a tousled crop or adding grit to longer layers, this clay-based formula gives your hair a matte finish with flexible control. Ideal for achieving that “just-rolled-out-of-bed” look with polish and precision.
Hold Level 3: Strong hold for long-lasting, defined styles.
Matte Finish: No shine—just raw, natural texture.
Texturizing Clay Paste: Adds grip and structure to any style.
Restylable: Allows reworking throughout the day without flaking.
Compact Tube: Travel-friendly and easy to use.
Ideal for short to medium-length hair.
Works best on straight, wavy, or slightly curly textures.
Suitable for fine to thick hair needing definition and control.
Safe for color-treated and chemically processed hair.
Take a small amount and rub between your palms.
Apply to dry hair, focusing on areas where you want texture and hold.
Use fingers to shape, define, and separate strands.
Add more product as needed for extra hold or volume.
Creates rugged, textured styles with ease.
Delivers strong hold without stiffness or shine.
Perfect for messy, matte, or structured looks.
Easy to apply and washes out effortlessly.
Great for everyday styling or editorial edge.
Aqua (Water), Ceresin, Petrolatum, Copernicia Cerifera (Carnauba) Wax, PVP, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth-25, Paraffinum Liquidum (Mineral Oil), Dicaprylyl Maleate, Phenoxyethanol, Carbomer, Caramel, Aminomethyl Propanol, Panthenol, Parfum (Fragrance), Methylparaben, Propylparaben, Limonene, Ethylhexyl Methoxycinnamate, Disodium EDTA, Linalool, Citral, Eugenol, CI 42053.
Wella Professionals EIMI Rugged Texture 75ml is in stock now at Kess Hair & Beauty Online Store, your trusted online destination for premium salon products. Enjoy fast shipping, secure checkout, and exclusive offers when you shop with us. Add this styling essential to your cart and bring bold texture to your everyday look.
Can I use this product daily? Yes, it’s gentle enough for regular use and easy to wash out.
Is it suitable for long hair? It works best on short to medium-length hair, but can add texture to longer styles too.
Does it leave a shiny finish? No, it provides a matte finish for a natural, rugged look.
Can I restyle my hair after applying it? Yes, the formula is reworkable throughout the day.
Is it safe for color-treated hair? Absolutely! It’s formulated to be safe for colored and chemically treated hair.
Does it have a strong scent? It has a light, pleasant fragrance that fades after application.
Will it make my hair greasy? No, it’s designed to add texture without greasiness or buildup.
Can women use this product? Definitely! It’s suitable for all genders and styling preferences.
How much product should I use? Start with a pea-sized amount and build up as needed.
Can I combine it with other styling products? Yes, it layers well with other EIMI products like sprays or creams for customized styling.
Excellent products, no problems with delivery.
Feels super natural & extra clean cleansed skin afterwards. Definitely buying again.
My hair is quite fine and Joico Joifull Volumizing Styler works wonders
Very nices
I use these brushes both for my daughter and I's fine curly/ wavy hair that easily tangled. Great product highly recommend
Great color. I love the violet red time in my hair. Much nicer, cooler red.
A great product for my grey hair. I love it !
The smell of bay rum takes me way back to some of my days as a kid, getting a haircut amd a splash of bay rum, making me feel very grown up and somewhat special. The Layrite is a good aftershave. The scent is just right - not too strong and projecting, more personal and discrete, and well balanced, although the cloves are definitely front and centre. It really takes me back 50 years!
I have used these brushes for years for my fine, wavy, easily tangled hair and am now using them for my daughter who has similar hair. We get through painful mornings with ease now! Highly recommend
Love Kevin Murphy Young Again range. My hair feels so soft and silky I can’t stop running my hands through it 🤗
Love using this conditioner, leaves my dry, blonde, fizzy hair super happy and soft.
Love using this Shampoo, leaves my dry, blonde, fizzy hair super happy and soft.
This is the best, lovely solf colour, deals with brassy yellow easly. Leaves my fine dry blonde fizzy hair, soft, happy and shiny. Try so many and now I just get this one.
This really is a stand out product for coloured hair ! The shampoo and conditioner are amazing, so hydrating but no dont weight hair down (I have fine, thin hair), or leave it oily looking. The leave in conditioner is the BEST again it gives excellent hydration without leaving product residue on hair. Hair dries like normal, not oily, no product build up etc. This would have to be my fav products for coloured hair (over and above some very high end uber expensive products I have tried in the past) I will be buying again. Thank you
Superb product
Thanks for subscribing!
This email has been registered!
Share
Copy link
Select Product:
Select Size:
