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Matte texture. Bold definition. Effortless edge. Wella Professionals EIMI Rugged Texture is a matte texturizing paste that delivers strong hold and definition for creating rugged, lived-in styles. Whether you're sculpting a tousled crop or adding grit to longer layers, this clay-based formula gives your hair a matte finish with flexible control. Ideal for achieving that “just-rolled-out-of-bed” look with polish and precision.
Hold Level 3: Strong hold for long-lasting, defined styles.
Matte Finish: No shine—just raw, natural texture.
Texturizing Clay Paste: Adds grip and structure to any style.
Restylable: Allows reworking throughout the day without flaking.
Compact Tube: Travel-friendly and easy to use.
Ideal for short to medium-length hair.
Works best on straight, wavy, or slightly curly textures.
Suitable for fine to thick hair needing definition and control.
Safe for color-treated and chemically processed hair.
Take a small amount and rub between your palms.
Apply to dry hair, focusing on areas where you want texture and hold.
Use fingers to shape, define, and separate strands.
Add more product as needed for extra hold or volume.
Creates rugged, textured styles with ease.
Delivers strong hold without stiffness or shine.
Perfect for messy, matte, or structured looks.
Easy to apply and washes out effortlessly.
Great for everyday styling or editorial edge.
Aqua (Water), Ceresin, Petrolatum, Copernicia Cerifera (Carnauba) Wax, PVP, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth-25, Paraffinum Liquidum (Mineral Oil), Dicaprylyl Maleate, Phenoxyethanol, Carbomer, Caramel, Aminomethyl Propanol, Panthenol, Parfum (Fragrance), Methylparaben, Propylparaben, Limonene, Ethylhexyl Methoxycinnamate, Disodium EDTA, Linalool, Citral, Eugenol, CI 42053.
Wella Professionals EIMI Rugged Texture 75ml is in stock now at Kess Hair & Beauty Online Store, your trusted online destination for premium salon products. Enjoy fast shipping, secure checkout, and exclusive offers when you shop with us. Add this styling essential to your cart and bring bold texture to your everyday look.
Can I use this product daily? Yes, it’s gentle enough for regular use and easy to wash out.
Is it suitable for long hair? It works best on short to medium-length hair, but can add texture to longer styles too.
Does it leave a shiny finish? No, it provides a matte finish for a natural, rugged look.
Can I restyle my hair after applying it? Yes, the formula is reworkable throughout the day.
Is it safe for color-treated hair? Absolutely! It’s formulated to be safe for colored and chemically treated hair.
Does it have a strong scent? It has a light, pleasant fragrance that fades after application.
Will it make my hair greasy? No, it’s designed to add texture without greasiness or buildup.
Can women use this product? Definitely! It’s suitable for all genders and styling preferences.
How much product should I use? Start with a pea-sized amount and build up as needed.
Can I combine it with other styling products? Yes, it layers well with other EIMI products like sprays or creams for customized styling.
Love this cream it really does revitalise. Lasting moisturised skin better than anything else I’ve tried.
On my 2nd bottle. Hair does feel awesome with regular use.
Stoked to find this deleted colour as it is my fave. This Polish has a nice wide, flat brush too, making application easier.
I have used this for a number of years. First to help blond hair not get that yellow tone. Now since I no longer colour my hair it helps the white hair. Gives it some colour and lift. I only use a small amount, so turning my hair purple.
Great product, great price, fast delivery as always!
Love it
The hair oil is amazing, I also got it within 2 days of ordering which was great!
Love the product Amazing service - received a leaking shampoo, replaced immediately with prompt delivery
Very happy with this product. Does what it says plus nice scent.
Great soap , great service , great price
Thanks 👌 Jenny fir another fabulous job. You rock! Alta
I’m so impressed with the level of service and the great work he did on my hair! It took less than 3 hours and he was done, and my hair colour, texture, everything was so perfect. For context, I have curly, black hair.. Can’t thank him enough for this… I LOVE IT! So many compliments too :)
I love it
This leave in spray is fantastic, it definitely got rid of any brassiness. Looked like I just left the salon. Love it!!!
Highly recommend this set. Each scent is amazing. Perfect for every day use. Delivery was fast and packaging excellent. No regrets with my purchase
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