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Smooth. Control. Shine. Wella Professionals EIMI Flowing Form is a professional-grade anti-frizz smoothing balm that delivers sleek, polished hair with natural movement. Designed to tame flyaways and reduce frizz, this lightweight balm offers flexible hold (Level 2) while protecting your hair from heat and dehydration during styling. Whether youre blow-drying or flat-ironing, Flowing Form ensures your hair stays soft, smooth, and effortlessly styled.
Anti-Frizz Formula: Smooths hair and controls flyaways for a sleek finish.
Flexible Hold (Level 2): Keeps your style in place while allowing natural movement.
Heat Protection: Shields hair from damage caused by hot tools.
Hydrating & Lightweight: Conditions hair without weighing it down.
Salon-Quality Finish: Leaves hair soft, shiny, and manageable.
Perfect for frizzy, dry, or unruly hair.
Suitable for all hair types, including straight, wavy, and curly.
Safe for color-treated and chemically processed hair.
Apply 2–5 pumps to your palms (adjust based on hair length and thickness).
Distribute evenly through mid-lengths and ends of damp hair.
Blow-dry with a brush for a smooth finish.
For extra sleekness, finish with a flat iron.
Tames frizz and flyaways with ease.
Adds natural shine and softness.
Protects against heat up to 210°C.
Ideal for everyday styling or special occasions.
Leaves no residue—just silky, touchable hair.
Water (Aqua), PVP, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Behentrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Polyquaternium-4, Fragrance (Parfum), Phenoxyethanol, Cetearyl Alcohol, Panthenol, PPG-1 Trideceth-6, Glyoxylic Acid, Disodium EDTA, Jojoba Seed Oil, Sweet Almond Oil, PEG-20 Stearate, Ethylhexyl Methoxycinnamate, Cetyl Alcohol, Sorbitan Oleate.
Wella Professionals EIMI Flowing Form 100ml is available now at Kess Hair & Beauty Online Store, your trusted online destination for premium salon products. Enjoy fast delivery, secure checkout, and exclusive offers when you shop with us. This must-have styling balm is in stock and ready to ship—add it to your cart today and experience salon-smooth hair at home.
Can I use this balm daily? Yes, it’s gentle and lightweight enough for everyday use.
Is it suitable for curly hair? Absolutely! It helps define curls while reducing frizz.
Can I use it on dry hair? It’s best applied to damp hair before styling for optimal results.
Does it protect against heat? Yes, it offers heat protection up to 210°C.
Will it weigh my hair down? No, the formula is lightweight and non-greasy.
Is it safe for color-treated hair? Yes, it’s formulated to be safe for colored and chemically treated hair.
Does it leave a residue? No, it absorbs well and leaves no sticky or greasy residue.
What’s the hold level? It provides a Level 2 flexible hold, perfect for natural-looking styles.
Is it scented? Yes, it has a light, pleasant fragrance.
Can men use this product? Definitely! It’s suitable for all genders and hair types.
Excellent products, no problems with delivery.
Feels super natural & extra clean cleansed skin afterwards. Definitely buying again.
My hair is quite fine and Joico Joifull Volumizing Styler works wonders
Very nices
I use these brushes both for my daughter and I's fine curly/ wavy hair that easily tangled. Great product highly recommend
Great color. I love the violet red time in my hair. Much nicer, cooler red.
A great product for my grey hair. I love it !
The smell of bay rum takes me way back to some of my days as a kid, getting a haircut amd a splash of bay rum, making me feel very grown up and somewhat special. The Layrite is a good aftershave. The scent is just right - not too strong and projecting, more personal and discrete, and well balanced, although the cloves are definitely front and centre. It really takes me back 50 years!
I have used these brushes for years for my fine, wavy, easily tangled hair and am now using them for my daughter who has similar hair. We get through painful mornings with ease now! Highly recommend
Love Kevin Murphy Young Again range. My hair feels so soft and silky I can’t stop running my hands through it 🤗
Love using this conditioner, leaves my dry, blonde, fizzy hair super happy and soft.
Love using this Shampoo, leaves my dry, blonde, fizzy hair super happy and soft.
This is the best, lovely solf colour, deals with brassy yellow easly. Leaves my fine dry blonde fizzy hair, soft, happy and shiny. Try so many and now I just get this one.
This really is a stand out product for coloured hair ! The shampoo and conditioner are amazing, so hydrating but no dont weight hair down (I have fine, thin hair), or leave it oily looking. The leave in conditioner is the BEST again it gives excellent hydration without leaving product residue on hair. Hair dries like normal, not oily, no product build up etc. This would have to be my fav products for coloured hair (over and above some very high end uber expensive products I have tried in the past) I will be buying again. Thank you
Superb product
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