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Smooth. Control. Shine. Wella Professionals EIMI Flowing Form is a professional-grade anti-frizz smoothing balm that delivers sleek, polished hair with natural movement. Designed to tame flyaways and reduce frizz, this lightweight balm offers flexible hold (Level 2) while protecting your hair from heat and dehydration during styling. Whether youre blow-drying or flat-ironing, Flowing Form ensures your hair stays soft, smooth, and effortlessly styled.
Anti-Frizz Formula: Smooths hair and controls flyaways for a sleek finish.
Flexible Hold (Level 2): Keeps your style in place while allowing natural movement.
Heat Protection: Shields hair from damage caused by hot tools.
Hydrating & Lightweight: Conditions hair without weighing it down.
Salon-Quality Finish: Leaves hair soft, shiny, and manageable.
Perfect for frizzy, dry, or unruly hair.
Suitable for all hair types, including straight, wavy, and curly.
Safe for color-treated and chemically processed hair.
Apply 2–5 pumps to your palms (adjust based on hair length and thickness).
Distribute evenly through mid-lengths and ends of damp hair.
Blow-dry with a brush for a smooth finish.
For extra sleekness, finish with a flat iron.
Tames frizz and flyaways with ease.
Adds natural shine and softness.
Protects against heat up to 210°C.
Ideal for everyday styling or special occasions.
Leaves no residue—just silky, touchable hair.
Water (Aqua), PVP, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Behentrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Polyquaternium-4, Fragrance (Parfum), Phenoxyethanol, Cetearyl Alcohol, Panthenol, PPG-1 Trideceth-6, Glyoxylic Acid, Disodium EDTA, Jojoba Seed Oil, Sweet Almond Oil, PEG-20 Stearate, Ethylhexyl Methoxycinnamate, Cetyl Alcohol, Sorbitan Oleate.
Wella Professionals EIMI Flowing Form 100ml is available now at Kess Hair & Beauty Online Store, your trusted online destination for premium salon products. Enjoy fast delivery, secure checkout, and exclusive offers when you shop with us. This must-have styling balm is in stock and ready to ship—add it to your cart today and experience salon-smooth hair at home.
Can I use this balm daily? Yes, it’s gentle and lightweight enough for everyday use.
Is it suitable for curly hair? Absolutely! It helps define curls while reducing frizz.
Can I use it on dry hair? It’s best applied to damp hair before styling for optimal results.
Does it protect against heat? Yes, it offers heat protection up to 210°C.
Will it weigh my hair down? No, the formula is lightweight and non-greasy.
Is it safe for color-treated hair? Yes, it’s formulated to be safe for colored and chemically treated hair.
Does it leave a residue? No, it absorbs well and leaves no sticky or greasy residue.
What’s the hold level? It provides a Level 2 flexible hold, perfect for natural-looking styles.
Is it scented? Yes, it has a light, pleasant fragrance.
Can men use this product? Definitely! It’s suitable for all genders and hair types.
Awesome range of products! I have been able to trial so many at reasonable prices. My wishlist is out of control lol!
Noticed delivery has slowed down since first purchase. Last order took 7 days, a longtime in this online age.
Fantastic
Prompt delivery, fabulous price and product. Love my Wella Fusion. Great service- thankyou
I have only used so far to encourage a hot iron curl & its great. Feels nice n soft on my thick coarse grey hair & smells delicious too, which even my partner noticed!! Big Beaver fan.
Does as it says + super sexy shiny! I enjoy the Beaver products on my thick coarse grey hair & at a great price too.
Silly name but great price, smells yum & my thick natural grey coarse hair feels gorgeous after.
If unsure try the 60ml travel size first.
Silly name but great price, smells yum & my thick natural grey coarse hair feels gorgeous after.
If unsure try the 60ml travel size first.
Great for adding darker grey tone over natural grey, especially the super white bits!! Nice n cheap, not permanent & easy to use.
*I put mine in pre shower as hate the double rinse carry on. Oops.
I love this shampoo, thanks
Love love love
This deals to my hair nicely. Good delivery time and packaging as well as communication. I would trade again. Excellent everything incl the price.
Many thanks, Jan
I love this product.
The bright, white hair is camouflaged beautifully and my hair is so healthy
Pureology are the best hair products 🙂
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