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Smooth. Control. Shine. Wella Professionals EIMI Flowing Form is a professional-grade anti-frizz smoothing balm that delivers sleek, polished hair with natural movement. Designed to tame flyaways and reduce frizz, this lightweight balm offers flexible hold (Level 2) while protecting your hair from heat and dehydration during styling. Whether youre blow-drying or flat-ironing, Flowing Form ensures your hair stays soft, smooth, and effortlessly styled.
Anti-Frizz Formula: Smooths hair and controls flyaways for a sleek finish.
Flexible Hold (Level 2): Keeps your style in place while allowing natural movement.
Heat Protection: Shields hair from damage caused by hot tools.
Hydrating & Lightweight: Conditions hair without weighing it down.
Salon-Quality Finish: Leaves hair soft, shiny, and manageable.
Perfect for frizzy, dry, or unruly hair.
Suitable for all hair types, including straight, wavy, and curly.
Safe for color-treated and chemically processed hair.
Apply 2–5 pumps to your palms (adjust based on hair length and thickness).
Distribute evenly through mid-lengths and ends of damp hair.
Blow-dry with a brush for a smooth finish.
For extra sleekness, finish with a flat iron.
Tames frizz and flyaways with ease.
Adds natural shine and softness.
Protects against heat up to 210°C.
Ideal for everyday styling or special occasions.
Leaves no residue—just silky, touchable hair.
Water (Aqua), PVP, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Behentrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Polyquaternium-4, Fragrance (Parfum), Phenoxyethanol, Cetearyl Alcohol, Panthenol, PPG-1 Trideceth-6, Glyoxylic Acid, Disodium EDTA, Jojoba Seed Oil, Sweet Almond Oil, PEG-20 Stearate, Ethylhexyl Methoxycinnamate, Cetyl Alcohol, Sorbitan Oleate.
Wella Professionals EIMI Flowing Form 100ml is available now at Kess Hair & Beauty Online Store, your trusted online destination for premium salon products. Enjoy fast delivery, secure checkout, and exclusive offers when you shop with us. This must-have styling balm is in stock and ready to ship—add it to your cart today and experience salon-smooth hair at home.
Can I use this balm daily? Yes, it’s gentle and lightweight enough for everyday use.
Is it suitable for curly hair? Absolutely! It helps define curls while reducing frizz.
Can I use it on dry hair? It’s best applied to damp hair before styling for optimal results.
Does it protect against heat? Yes, it offers heat protection up to 210°C.
Will it weigh my hair down? No, the formula is lightweight and non-greasy.
Is it safe for color-treated hair? Yes, it’s formulated to be safe for colored and chemically treated hair.
Does it leave a residue? No, it absorbs well and leaves no sticky or greasy residue.
What’s the hold level? It provides a Level 2 flexible hold, perfect for natural-looking styles.
Is it scented? Yes, it has a light, pleasant fragrance.
Can men use this product? Definitely! It’s suitable for all genders and hair types.
My go to product, love it!
Nice and love the neutral coffee colour
Makes other conditioners feel like duds. This conditioner is truely rich and moisturising, and you don’t need much.
Have been using Kevin Murphy products for many years . Great results, hair always thick and shiny .
Smells good too
Its a beautiful product that supports my post chemo hair
I find using the Lust haircolour for touching up around the edges and parting lines so effective and easy. You dont have to be too careful, just swipe the brush on the colour and then run it over your hair. So easy and it looks completely natural. It will stay in until you wash your hair again
Excellent shampoo. Does not strip hair. Smells great and is not overpowering. Maintains colour well. Excellent price and a little goes a long way. Highly recommended!
This kit has everything you need and it does exactly what it says my hair was not damaged and I achieved a very light shade on medium to dark hair
I’ve been using this shampoo for a while now and love it so much I got my mum to start using it too. We both struggle with dry hair and it’s really helped with that.
I have used Goldwell product for a long time and switch around what I use. But this duo is my favourite especially the conditioner. It’s so conditioning but still lightweight. Makes my hair very combable which is not an easy thing to do. Will definitely repurchase :)
Worth the money, leaves my hair so soft and silky. Easy to apply with the spray bottle but it does take a few minutes to apply.
This product coats roots with a very fine powder mist, giving instant invisible body. There is no visible residue or stickiness and like all Kevin Murphy, it has a delightful fragrance.
Always fantastic service
Great products and service, will be back !
I used the sample of this and just had to buy the bottles it's great I love it makes my hair smooth and frizz free all day
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