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Smooth. Control. Shine. Wella Professionals EIMI Flowing Form is a professional-grade anti-frizz smoothing balm that delivers sleek, polished hair with natural movement. Designed to tame flyaways and reduce frizz, this lightweight balm offers flexible hold (Level 2) while protecting your hair from heat and dehydration during styling. Whether you're blow-drying or flat-ironing, Flowing Form ensures your hair stays soft, smooth, and effortlessly styled.
Anti-Frizz Formula: Smooths hair and controls flyaways for a sleek finish.
Flexible Hold (Level 2): Keeps your style in place while allowing natural movement.
Heat Protection: Shields hair from damage caused by hot tools.
Hydrating & Lightweight: Conditions hair without weighing it down.
Salon-Quality Finish: Leaves hair soft, shiny, and manageable.
Perfect for frizzy, dry, or unruly hair.
Suitable for all hair types, including straight, wavy, and curly.
Safe for color-treated and chemically processed hair.
Apply 2–5 pumps to your palms (adjust based on hair length and thickness).
Distribute evenly through mid-lengths and ends of damp hair.
Blow-dry with a brush for a smooth finish.
For extra sleekness, finish with a flat iron.
Tames frizz and flyaways with ease.
Adds natural shine and softness.
Protects against heat up to 210°C.
Ideal for everyday styling or special occasions.
Leaves no residue—just silky, touchable hair.
Water (Aqua), PVP, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Behentrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Polyquaternium-4, Fragrance (Parfum), Phenoxyethanol, Cetearyl Alcohol, Panthenol, PPG-1 Trideceth-6, Glyoxylic Acid, Disodium EDTA, Jojoba Seed Oil, Sweet Almond Oil, PEG-20 Stearate, Ethylhexyl Methoxycinnamate, Cetyl Alcohol, Sorbitan Oleate.
Wella Professionals EIMI Flowing Form 100ml is available now at Kess Hair & Beauty Online Store, your trusted online destination for premium salon products. Enjoy fast delivery, secure checkout, and exclusive offers when you shop with us. This must-have styling balm is in stock and ready to ship—add it to your cart today and experience salon-smooth hair at home.
Can I use this balm daily? Yes, it’s gentle and lightweight enough for everyday use.
Is it suitable for curly hair? Absolutely! It helps define curls while reducing frizz.
Can I use it on dry hair? It’s best applied to damp hair before styling for optimal results.
Does it protect against heat? Yes, it offers heat protection up to 210°C.
Will it weigh my hair down? No, the formula is lightweight and non-greasy.
Is it safe for color-treated hair? Yes, it’s formulated to be safe for colored and chemically treated hair.
Does it leave a residue? No, it absorbs well and leaves no sticky or greasy residue.
What’s the hold level? It provides a Level 2 flexible hold, perfect for natural-looking styles.
Is it scented? Yes, it has a light, pleasant fragrance.
Can men use this product? Definitely! It’s suitable for all genders and hair types.
I’m so impressed with the level of service and the great work he did on my hair! It took less than 3 hours and he was done, and my hair colour, texture, everything was so perfect. For context, I have curly, black hair.. Can’t thank him enough for this… I LOVE IT! So many compliments too :)
I love it
This leave in spray is fantastic, it definitely got rid of any brassiness. Looked like I just left the salon. Love it!!!
Highly recommend this set. Each scent is amazing. Perfect for every day use. Delivery was fast and packaging excellent. No regrets with my purchase
Everything you need for application is included. Comes with plenty of product and good instructions. I would absolutely buy this kit again
I have very fine hair but often find hair moisture masks heavy leaving the hair almost oily looking but this is perfect every time and can use daily without issues, alway leaves my hair feeling soft and healthy looking, love it .
Amazing hair mask makes it smooth and frizz free
The pump delivers a good measure of product. Makes things easier to apply
Fabulous hair oil for curly hair. Fast delivery helps too
(Used after bleaching hair first, with bleach kit also from KESS) The Danger Jones color is an excellent professional product. It takes well to the hair without damaging at all. The colour is vibrant and really lasts even after many washes. Will absolutely be ordering this brand again
Great product, used it for years
I switched to Pureology after advice from one amazing hairdresser in Ireland few years ago and I never went back to other brands. I have psoriasis and super dry scalp and thick and abundant hair but extremely dry and Pureology is the only one company, which works amazing for both my skin and hair. I highly recommend this brand and I can guarantee that it’s worth to spend little more in exchange for visible effects. Plus you don’t need to use more of it (even if you have heaps of long, thick hair) - it’s foaming very well. After dying my hair I’m using red series for coloured, and damaged hair and it’s also great! Hair are smooth and shiny, frizz is calmed down and curls looks healthy after using both red and pink series. Thank you Pureology!
Great product and delivered quickly
Great hold for my fine curly hair
Fantastic product, I would recommend to anyone, particularly if dry skin is a problem using other soaps.
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