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Define, sculpt, and energize your curls with bold texture and natural movement. Wella Professionals EIMI Curl Craft is a unique foaming wax designed to shape and enhance curls with a velvety, flexible hold. Whether youre working with natural curls or waves, this styling essential delivers definition, bounce, and control—without stiffness or residue. With a hold level of 3 out of 4, it strikes the perfect balance between structure and softness, allowing you to create expressive, touchable styles that last.
Foaming wax formula for easy application and even distribution
Hold Level 3/4: Medium to strong hold with flexibility
Velvety texture that defines curls without crunch
Adds bounce and movement to curls and waves
Lightweight and non-greasy for natural-looking results
Suitable for professional and at-home styling
Hair Types: Ideal for curly, wavy, or textured hair. Works well on short to medium lengths and enhances natural curl patterns.
Skin Types: Safe for all skin types. Dermatologically tested. A patch test is recommended for sensitive skin.
To define and sculpt curls with long-lasting hold
To add volume and bounce without weighing hair down
To control frizz and flyaways while maintaining softness
To create salon-quality styles at home with ease
Start with clean, towel-dried hair.
Dispense a small amount of product into your palms.
Distribute evenly through damp hair, focusing on mid-lengths and ends.
Scrunch hair gently to encourage curl formation.
Allow to air dry or use a diffuser for added volume and definition.
Once dry, use fingers to separate and shape curls as desired.
Aqua (Water), Isobutane, Propane, VP/VA Copolymer, PVP, Chitosan, PCA, Phenoxyethanol, Panthenol, Polyquaternium-16, PEG-40 Hydrogenated Castor Oil, Fragrance (Parfum), Disodium EDTA, Methylparaben, Laureth-4, Cetrimonium Chloride.
The Wella Professionals EIMI Curl Craft 200ml is available now at Kess Hair & Beauty Online Store. As an official Wella stockist, we offer this styling essential at a competitive price with fast delivery across New Zealand. Currently in stock, but only a few units remain—order now to elevate your curl game.
Can I use this on wavy hair? Yes! It enhances both curls and waves for added definition and bounce.
Is it suitable for fine hair? Yes, the lightweight formula won’t weigh hair down.
Does it leave a sticky or crunchy residue? No, it provides a soft, velvety finish with flexible hold.
Can I use it on dry hair? It’s best applied to damp hair for optimal results.
Does it offer heat protection? While it helps with styling, it’s not a dedicated heat protectant—use a separate product if heat styling.
Is it safe for color-treated hair? Yes, it’s gentle and suitable for all hair types, including color-treated hair.
How much product should I use? Start with a small amount and build as needed—less is more for natural-looking curls.
Can I re-style my hair after it dries? Yes, the flexible hold allows for touch-ups and reshaping throughout the day.
Does it have a strong scent? It has a light, pleasant fragrance that fades after application.
How long does one bottle last? With regular use, a 200ml bottle typically lasts 6–8 weeks depending on hair length and frequency.
Great product to define curls
Osmo Volume Shampoo is the best I've tried. It does what it says and my hair looks fantastic!
Quiche
Quick and Easy trade.
I have very thick hair. This product is true to its claim. After only using it a few times my hair isn’t so dry and feels lovely and soft.
I love wella colourmotion shampoo! My hair thickens up beautifully and I love the scent. Thanks Wella
I keep going back to Joico because it's very good for my fine hair. Have used it for many many years, and the other Joico products.
This dark spot serum really does work!
I noticed within a week that dark spots had faded - very pleased & recommend
Grapefruit is Devine!! I really hope they don't stop making it as getting harder to purchase! Thanks
Repeat purchase. greag product at s great price. Fast delivery too.
Super fast shipping and communication. Highly recommended to all AAA+++
I have used this lotion for over 2yrs and I will keep doing so. Nourishing, curl enhancing without leaving an heavy feeling to the hair. And it smells wonderful!
Amazing! Still works better than anything else I have ever used!
Everything happened smoothly, what you want an online shopping experience to be.
Easy to use. No crunchy hair. Left my hair soft. I’m trying to grow out my greys and this seems to be the way to go to soften them.
Stunning product. Makes my hair nice and soft. Smells divine for day's if you let the shampoo sit for 10mins before washing out. Wish I started this year's ago. It's hard to find 1L frizz control in NZ though
Great service and as ever Fanola rules the yellow tone
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