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Define, sculpt, and energize your curls with bold texture and natural movement. Wella Professionals EIMI Curl Craft is a unique foaming wax designed to shape and enhance curls with a velvety, flexible hold. Whether youre working with natural curls or waves, this styling essential delivers definition, bounce, and control—without stiffness or residue. With a hold level of 3 out of 4, it strikes the perfect balance between structure and softness, allowing you to create expressive, touchable styles that last.
Foaming wax formula for easy application and even distribution
Hold Level 3/4: Medium to strong hold with flexibility
Velvety texture that defines curls without crunch
Adds bounce and movement to curls and waves
Lightweight and non-greasy for natural-looking results
Suitable for professional and at-home styling
Hair Types: Ideal for curly, wavy, or textured hair. Works well on short to medium lengths and enhances natural curl patterns.
Skin Types: Safe for all skin types. Dermatologically tested. A patch test is recommended for sensitive skin.
To define and sculpt curls with long-lasting hold
To add volume and bounce without weighing hair down
To control frizz and flyaways while maintaining softness
To create salon-quality styles at home with ease
Start with clean, towel-dried hair.
Dispense a small amount of product into your palms.
Distribute evenly through damp hair, focusing on mid-lengths and ends.
Scrunch hair gently to encourage curl formation.
Allow to air dry or use a diffuser for added volume and definition.
Once dry, use fingers to separate and shape curls as desired.
Aqua (Water), Isobutane, Propane, VP/VA Copolymer, PVP, Chitosan, PCA, Phenoxyethanol, Panthenol, Polyquaternium-16, PEG-40 Hydrogenated Castor Oil, Fragrance (Parfum), Disodium EDTA, Methylparaben, Laureth-4, Cetrimonium Chloride.
The Wella Professionals EIMI Curl Craft 200ml is available now at Kess Hair & Beauty Online Store. As an official Wella stockist, we offer this styling essential at a competitive price with fast delivery across New Zealand. Currently in stock, but only a few units remain—order now to elevate your curl game.
Can I use this on wavy hair? Yes! It enhances both curls and waves for added definition and bounce.
Is it suitable for fine hair? Yes, the lightweight formula won’t weigh hair down.
Does it leave a sticky or crunchy residue? No, it provides a soft, velvety finish with flexible hold.
Can I use it on dry hair? It’s best applied to damp hair for optimal results.
Does it offer heat protection? While it helps with styling, it’s not a dedicated heat protectant—use a separate product if heat styling.
Is it safe for color-treated hair? Yes, it’s gentle and suitable for all hair types, including color-treated hair.
How much product should I use? Start with a small amount and build as needed—less is more for natural-looking curls.
Can I re-style my hair after it dries? Yes, the flexible hold allows for touch-ups and reshaping throughout the day.
Does it have a strong scent? It has a light, pleasant fragrance that fades after application.
How long does one bottle last? With regular use, a 200ml bottle typically lasts 6–8 weeks depending on hair length and frequency.
Great product to define curls
I’m thrilled with my Body Shop products plus the bonus treat that came with my parcel. Thank you so much Kess Hair and Beauty.
I had experienced a lot of hair loss and very sensitive scalp due to illness, Angel rosemary shampoo is very gentle, and my hair is starting to look much better, and my scalp is feeling much better. I definitely recommend the Angel products.
This is my favourite conditioner, once again great service from Kess
Arrived fast
It really smoothens hair in every use and hair feels lighter and soft. It also needs just a little squeeze amount of the product for each use. This is my 3rd order already and will keep using. Another great thing is it doesn't cause any substantial falling hair when shampooing
A good product
You had a good product
Amazing hair cream, my absolute go to. Great for smoothing out the frizz and fluff! HIGHLY recommend 👌
Great service Great products
It was a pleasant surprise to receive the sample of the Essentially Tamara Shower Burst. I had never seen these before. I used it in the shower, and it gave off a lovely smell, even my husband noticed it. I would probably buy for myself and as a gift.
Kess are always quick to ship their online orders. Products are exactly as described and well packaged.
Great
Great product leaves hair soft and silky not oily
It has a buttery consistency, smells amazing, and you need only a little to spread. Makes hair really soft and smooth, helps a little with the frizz, and adds shine.
Very fast delivery, safe arrival, great price, great product, happy customer. The products aren't too weighty for my hair, they leave it feeling soft, nourished and tame. The subtle scent is calming and reminds me of the salon.
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