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Define, sculpt, and energize your curls with bold texture and natural movement. Wella Professionals EIMI Curl Craft is a unique foaming wax designed to shape and enhance curls with a velvety, flexible hold. Whether you're working with natural curls or waves, this styling essential delivers definition, bounce, and control—without stiffness or residue. With a hold level of 3 out of 4, it strikes the perfect balance between structure and softness, allowing you to create expressive, touchable styles that last.
Foaming wax formula for easy application and even distribution
Hold Level 3/4: Medium to strong hold with flexibility
Velvety texture that defines curls without crunch
Adds bounce and movement to curls and waves
Lightweight and non-greasy for natural-looking results
Suitable for professional and at-home styling
Hair Types: Ideal for curly, wavy, or textured hair. Works well on short to medium lengths and enhances natural curl patterns.
Skin Types: Safe for all skin types. Dermatologically tested. A patch test is recommended for sensitive skin.
To define and sculpt curls with long-lasting hold
To add volume and bounce without weighing hair down
To control frizz and flyaways while maintaining softness
To create salon-quality styles at home with ease
Start with clean, towel-dried hair.
Dispense a small amount of product into your palms.
Distribute evenly through damp hair, focusing on mid-lengths and ends.
Scrunch hair gently to encourage curl formation.
Allow to air dry or use a diffuser for added volume and definition.
Once dry, use fingers to separate and shape curls as desired.
Aqua (Water), Isobutane, Propane, VP/VA Copolymer, PVP, Chitosan, PCA, Phenoxyethanol, Panthenol, Polyquaternium-16, PEG-40 Hydrogenated Castor Oil, Fragrance (Parfum), Disodium EDTA, Methylparaben, Laureth-4, Cetrimonium Chloride.
The Wella Professionals EIMI Curl Craft 200ml is available now at Kess Hair & Beauty Online Store. As an official Wella stockist, we offer this styling essential at a competitive price with fast delivery across New Zealand. Currently in stock, but only a few units remain—order now to elevate your curl game.
Can I use this on wavy hair? Yes! It enhances both curls and waves for added definition and bounce.
Is it suitable for fine hair? Yes, the lightweight formula won’t weigh hair down.
Does it leave a sticky or crunchy residue? No, it provides a soft, velvety finish with flexible hold.
Can I use it on dry hair? It’s best applied to damp hair for optimal results.
Does it offer heat protection? While it helps with styling, it’s not a dedicated heat protectant—use a separate product if heat styling.
Is it safe for color-treated hair? Yes, it’s gentle and suitable for all hair types, including color-treated hair.
How much product should I use? Start with a small amount and build as needed—less is more for natural-looking curls.
Can I re-style my hair after it dries? Yes, the flexible hold allows for touch-ups and reshaping throughout the day.
Does it have a strong scent? It has a light, pleasant fragrance that fades after application.
How long does one bottle last? With regular use, a 200ml bottle typically lasts 6–8 weeks depending on hair length and frequency.
Great product to define curls
Efficient and prompt service thank you. Love this product it’s amazing. Thank you
These products are amazing and well priced
Love White Musk and I am so pleased it is back. Your service was great
Absolutely love these hair colors so bright and vibrant
Brilliant service fast delivery! Thx 🤩
Love this stuff, and smells amazing
This is the only salon formula shampoo and conditioner that doesn’t irritate my sensitive scalp. I highly recommend for voluminous hair too.
No more nasty, nasty Gollum entanglee-wanglee morning hairs, chairs 4 dat kess. I love this smooth hair brusheee thingeee. If you awake with "Crazy Hair," daily as me and "Golly," always do then this brush shall whip ye hair in2 a groovveee hair-up faster than Zorro riding a camel wearing a loin cloth!
Nice product , great way try products out, definitely worth price, highly recommended
Nice shampoo, was hesitant when i saw colour in bottle definitely worked on my hair ,ashy tone, highly recommended, i have browny coloured hair
5 star
Love this product, always makes my hair feel protected
Best shampoo and conditioner for my fine straight hair. Love it. Not a heavy product.
Couldn’t be without it. Where has it been all my life! I was put onto this by my hairdresser (it was 50% off with a colour treatment). Like most products, I was like sure I will try it. Well, I take that back. It smell nice, it feels nice, and has saved my blonde colour treated hair. Which is now so soft and gorgeous if I say so myself! I don’t use quite as much as they recommend as I’m tight, but the results are stunning. Please tell everyone!!!
Love this - I use it just once per week alongside a bond repair shampoo (as part of Abbey Yung method) - I love that my hair fewla aoft and hydrated but incredibly clean!
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