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Define, sculpt, and energize your curls with bold texture and natural movement. Wella Professionals EIMI Curl Craft is a unique foaming wax designed to shape and enhance curls with a velvety, flexible hold. Whether youre working with natural curls or waves, this styling essential delivers definition, bounce, and control—without stiffness or residue. With a hold level of 3 out of 4, it strikes the perfect balance between structure and softness, allowing you to create expressive, touchable styles that last.
Foaming wax formula for easy application and even distribution
Hold Level 3/4: Medium to strong hold with flexibility
Velvety texture that defines curls without crunch
Adds bounce and movement to curls and waves
Lightweight and non-greasy for natural-looking results
Suitable for professional and at-home styling
Hair Types: Ideal for curly, wavy, or textured hair. Works well on short to medium lengths and enhances natural curl patterns.
Skin Types: Safe for all skin types. Dermatologically tested. A patch test is recommended for sensitive skin.
To define and sculpt curls with long-lasting hold
To add volume and bounce without weighing hair down
To control frizz and flyaways while maintaining softness
To create salon-quality styles at home with ease
Start with clean, towel-dried hair.
Dispense a small amount of product into your palms.
Distribute evenly through damp hair, focusing on mid-lengths and ends.
Scrunch hair gently to encourage curl formation.
Allow to air dry or use a diffuser for added volume and definition.
Once dry, use fingers to separate and shape curls as desired.
Aqua (Water), Isobutane, Propane, VP/VA Copolymer, PVP, Chitosan, PCA, Phenoxyethanol, Panthenol, Polyquaternium-16, PEG-40 Hydrogenated Castor Oil, Fragrance (Parfum), Disodium EDTA, Methylparaben, Laureth-4, Cetrimonium Chloride.
The Wella Professionals EIMI Curl Craft 200ml is available now at Kess Hair & Beauty Online Store. As an official Wella stockist, we offer this styling essential at a competitive price with fast delivery across New Zealand. Currently in stock, but only a few units remain—order now to elevate your curl game.
Can I use this on wavy hair? Yes! It enhances both curls and waves for added definition and bounce.
Is it suitable for fine hair? Yes, the lightweight formula won’t weigh hair down.
Does it leave a sticky or crunchy residue? No, it provides a soft, velvety finish with flexible hold.
Can I use it on dry hair? It’s best applied to damp hair for optimal results.
Does it offer heat protection? While it helps with styling, it’s not a dedicated heat protectant—use a separate product if heat styling.
Is it safe for color-treated hair? Yes, it’s gentle and suitable for all hair types, including color-treated hair.
How much product should I use? Start with a small amount and build as needed—less is more for natural-looking curls.
Can I re-style my hair after it dries? Yes, the flexible hold allows for touch-ups and reshaping throughout the day.
Does it have a strong scent? It has a light, pleasant fragrance that fades after application.
How long does one bottle last? With regular use, a 200ml bottle typically lasts 6–8 weeks depending on hair length and frequency.
Great product to define curls
Excellent products, no problems with delivery.
Feels super natural & extra clean cleansed skin afterwards. Definitely buying again.
My hair is quite fine and Joico Joifull Volumizing Styler works wonders
Very nices
I use these brushes both for my daughter and I's fine curly/ wavy hair that easily tangled. Great product highly recommend
Great color. I love the violet red time in my hair. Much nicer, cooler red.
A great product for my grey hair. I love it !
The smell of bay rum takes me way back to some of my days as a kid, getting a haircut amd a splash of bay rum, making me feel very grown up and somewhat special. The Layrite is a good aftershave. The scent is just right - not too strong and projecting, more personal and discrete, and well balanced, although the cloves are definitely front and centre. It really takes me back 50 years!
I have used these brushes for years for my fine, wavy, easily tangled hair and am now using them for my daughter who has similar hair. We get through painful mornings with ease now! Highly recommend
Love Kevin Murphy Young Again range. My hair feels so soft and silky I can’t stop running my hands through it 🤗
Love using this conditioner, leaves my dry, blonde, fizzy hair super happy and soft.
Love using this Shampoo, leaves my dry, blonde, fizzy hair super happy and soft.
This is the best, lovely solf colour, deals with brassy yellow easly. Leaves my fine dry blonde fizzy hair, soft, happy and shiny. Try so many and now I just get this one.
This really is a stand out product for coloured hair ! The shampoo and conditioner are amazing, so hydrating but no dont weight hair down (I have fine, thin hair), or leave it oily looking. The leave in conditioner is the BEST again it gives excellent hydration without leaving product residue on hair. Hair dries like normal, not oily, no product build up etc. This would have to be my fav products for coloured hair (over and above some very high end uber expensive products I have tried in the past) I will be buying again. Thank you
Superb product
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