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Make a bold statement with vibrant red—no damage, no commitment. The Wella Color Fresh Mask in Red is a zero-damage, color-depositing treatment that delivers a rich, fiery hue while deeply conditioning your hair. Whether youre maintaining your salon color or experimenting with a new look, this at-home mask transforms your hair in just 10 minutes with a glossy, head-turning finish.
Zero-damage formula: No silicones, no ammonia, and no animal-derived ingredients.
Infused with nourishing oils: Argan, avocado, and apricot kernel oils for hydration and shine.
True-to-tone fading: Color fades gradually and evenly over up to 8 washes.
Quick and easy: Visible results in just 10 minutes.
Rich, creamy texture: Smooth application with a subtle, fresh fragrance.
Hair Types: Ideal for pre-lightened, blonde, or light brown hair. The red shade appears most vibrant on light, porous hair. Not recommended for dark hair, as results may be minimal.
Skin Types: Safe for all skin types. A patch test is recommended for sensitive skin.
To add a bold red hue without long-term commitment.
To refresh faded red tones or enhance salon color.
To nourish and hydrate hair while adding shine and softness.
To reduce breakage and improve manageability with every use.
Start with clean, towel-dried hair.
Wear gloves to avoid staining.
Apply generously to lengths and ends.
Comb through for even distribution.
Leave on for 10 minutes (or up to 20 minutes for deeper intensity).
Rinse thoroughly—no conditioner needed.
Style as desired.
Aqua (Water), Propylene Glycol, Cetearyl Alcohol, Steareth-20, Behentrimonium Chloride, Phenoxyethanol, Glycerin, Basic Red 76, Mica, Polyquaternium-37, Isopropyl Alcohol, 4-Hydroxypropylamino-3-Nitrophenol, Potassium Phosphate, Propylene Glycol Dicaprylate/Dicaprate, HC Red No. 10, HC Red No. 11, Titanium Dioxide, Argania Spinosa Kernel Oil, PPG-1 Trideceth-6, Sodium Hydroxide, Basic Violet 2, Acrylates/Stearyl Methacrylate Copolymer, Citric Acid.
The Wella Color Fresh Mask 150ml – Red is available now at Kess Hair & Beauty Online Store. As an official stockist, we offer this product at an exclusive online price with fast delivery across New Zealand. Currently in stock, but only a few units remain—order now to ignite your color transformation.
How long does the red color last? Up to 8 washes, depending on hair porosity and base color.
Will it work on dark hair? It’s best suited for pre-lightened or blonde hair. Results may not show on dark hair.
Is it safe for damaged hair? Yes! It’s a zero-damage formula enriched with nourishing oils.
Can I use it weekly? Absolutely. It’s designed for weekly use to maintain or refresh color.
Do I need to use conditioner after? No, the mask conditions your hair as it colors.
Will it stain my hands or bathroom? Use gloves during application and rinse surfaces immediately to avoid staining.
Is it vegan and cruelty-free? Yes, it contains no animal-derived ingredients and is not tested on animals.
Can I mix it with other shades? Yes, for custom tones, you can mix with other Wella Color Fresh Masks.
Does it have a strong smell? No, it has a light, pleasant fragrance.
How many uses per tube? Approximately 2–3 applications for medium-length hair.
Great colour that lasts a good week. Leaves hair feeling soft too.
My go to product, love it!
Nice and love the neutral coffee colour
Makes other conditioners feel like duds. This conditioner is truely rich and moisturising, and you don’t need much.
Have been using Kevin Murphy products for many years . Great results, hair always thick and shiny .
Smells good too
Its a beautiful product that supports my post chemo hair
I find using the Lust haircolour for touching up around the edges and parting lines so effective and easy. You dont have to be too careful, just swipe the brush on the colour and then run it over your hair. So easy and it looks completely natural. It will stay in until you wash your hair again
Excellent shampoo. Does not strip hair. Smells great and is not overpowering. Maintains colour well. Excellent price and a little goes a long way. Highly recommended!
This kit has everything you need and it does exactly what it says my hair was not damaged and I achieved a very light shade on medium to dark hair
I’ve been using this shampoo for a while now and love it so much I got my mum to start using it too. We both struggle with dry hair and it’s really helped with that.
I have used Goldwell product for a long time and switch around what I use. But this duo is my favourite especially the conditioner. It’s so conditioning but still lightweight. Makes my hair very combable which is not an easy thing to do. Will definitely repurchase :)
Worth the money, leaves my hair so soft and silky. Easy to apply with the spray bottle but it does take a few minutes to apply.
This product coats roots with a very fine powder mist, giving instant invisible body. There is no visible residue or stickiness and like all Kevin Murphy, it has a delightful fragrance.
Always fantastic service
Great products and service, will be back !
I used the sample of this and just had to buy the bottles it's great I love it makes my hair smooth and frizz free all day
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