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Turn heads with a vibrant pop of pink—no damage, no commitment. The Wella Color Fresh Mask in Pink is a zero-damage, color-depositing treatment that delivers a bold, playful hue while deeply conditioning your hair. Whether you're refreshing faded tones or trying something new, this at-home mask transforms your look in just 10 minutes with a rich, glossy finish.
Zero-damage formula: No silicones, no ammonia, and no animal-derived ingredients.
Infused with nourishing oils: Argan and avocado oils for intense hydration and shine.
True-to-tone fading: Color fades gradually and evenly over up to 8 washes.
Quick and easy: Visible results in just 10 minutes.
Fragrance-free: Gentle on the senses with a creamy, easy-to-apply texture.
Hair Types: Perfect for pre-lightened, blonde, or light brown hair. The pink shade appears most vibrant on light, porous hair. Not recommended for dark hair, as results may be minimal.
Skin Types: Safe for all skin types. A patch test is recommended for sensitive skin.
To add a bold pink hue without long-term commitment.
To refresh faded color or experiment with a new look.
To nourish and hydrate hair while adding shine and softness.
To reduce breakage and improve manageability with every use.
Start with clean, towel-dried hair.
Wear gloves to avoid staining.
Apply generously to lengths and ends.
Comb through for even distribution.
Leave on for 10 minutes (or up to 20 minutes for deeper intensity).
Rinse thoroughly—no conditioner needed.
Style as desired.
Aqua (Water), Propylene Glycol, Cetearyl Alcohol, Steareth-20, Behentrimonium Chloride, Phenoxyethanol, Glycerin, Mica, Polyquaternium-37, Isopropyl Alcohol, Potassium Phosphate, Propylene Glycol Dicaprylate/Dicaprate, HC Red No. 3, Titanium Dioxide, Argania Spinosa Kernel Oil, PPG-1 Trideceth-6, Sodium Hydroxide, Acrylates/Stearyl Methacrylate Copolymer, Basic Violet 2, Citric Acid.
The Wella Color Fresh Mask 150ml – Pink is available now at Kess Hair & Beauty Online Store. As an official stockist, we offer this product at an exclusive online price with fast delivery across New Zealand. Currently in stock, but only a few units remain—order now to add a splash of pink to your style.
How long does the pink color last? Up to 8 washes, depending on hair porosity and base color.
Will it work on dark hair? It’s best suited for pre-lightened or blonde hair. Results may not show on dark hair.
Is it safe for damaged hair? Yes! It’s a zero-damage formula enriched with nourishing oils.
Can I use it weekly? Absolutely. It’s designed for weekly use to maintain or refresh color.
Do I need to use conditioner after? No, the mask conditions your hair as it colors.
Will it stain my hands or bathroom? Use gloves during application and rinse surfaces immediately to avoid staining.
Is it vegan and cruelty-free? Yes, it contains no animal-derived ingredients and is not tested on animals.
Can I mix it with other shades? Yes, for custom tones, you can mix with other Wella Color Fresh Masks.
Does it have a strong smell? No, it’s fragrance-free and gentle on the senses.
How many uses per tube? Approximately 2–3 applications for medium-length hair.
I was really really excited to try this product. I am a hairdresser and used to use another product to refresh my pink hair, but it was discontinued and I haven't been able to find anything since. I used it and it appears that my pink is now less pink than it was before I used the product and it has made my hair feel like straw after it feeling lovely. I have had to put in a deep conditioning mask after to try and get my hair under control again. I am very disappointed and sad. I had such high hopes because I love other Wella products so thought this was going to be amazing.
Used with 20 Vol Oxy Developer, also purchased from KESS. 130mls total was plenty to cover fine shoulder length hair. Colour is a lovely rich chocolate. This combo also gave excellent grey coverage
Schwarzkopf Osis+ Mess Up - Matte Paste For Messy Styles 100ml
These eyeliners were great for the price. Lots of sparkle and colour payoff and they wear for a decent length of time too.
Have always used it and loved it. Was glad I found another bottle - was sad when body shop closed.
Order came in 2 days and worked amazing
A fantastic product for curly hair
It defines the curl well the best product I have found
Exactly what I was looking for Thank you. Has added just the depth of colour I want in my white hair. Love it. Thank.you.
Hand lotion is lovely
Being smell sensitive I was nervous purchasing the shampoo an conditioner, but they are perfect, not only very little smell I have had so many comments about how shiny an soft my hair looks now, definitely be buying again !!
I have used it for a long time and result like it.
I have found the Milk Shake Silver Shine is great, I used to purchases Igora Moonstone but now don't seem to be able to get it
Really speedy delivery - such an efficient process thank you!
Angel En Provence Rosemary Hair Activating 400ml Duo Bundle
Absolutely my favourite conditioner, it’s great for de-tangling & leaves my hair a clean & brighter blonde. I team it with the BlondeMe Light shampoo (I have shoulder length fine hair & I use it daily or every second day) Definitely my two “must haves” for great looking blonde hair.
I love this product & also the oil one.
Makes my hair feel great !
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