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Cool down brassiness and revive icy tones—no damage, no commitment. The Wella Color Fresh Mask in Lilac Frost is a zero-damage, color-depositing treatment designed to neutralize yellow undertones and maintain platinum or cool blonde shades. This luxurious at-home mask delivers a soft lilac tint while deeply conditioning your hair, leaving it silky, smooth, and refreshed in just 10 minutes.
Zero-damage formula: No silicones, no ammonia, and no animal-derived ingredients.
Anti-yellow technology: Neutralizes brassiness in light blonde and pre-lightened hair.
Infused with nourishing oils: Avocado and apricot kernel oils for hydration and shine.
True-to-tone fading: Color fades gradually and evenly over up to 8 washes.
Quick and easy: Visible results in just 10 minutes.
Fragrance-free: Gentle on the senses with a creamy, easy-to-apply texture.
Hair Types: Perfect for pre-lightened, platinum, or very light blonde hair. Not recommended for darker hair tones, as results may be minimal.
Skin Types: Safe for all skin types. A patch test is recommended for sensitive skin.
To neutralize yellow or brassy tones in blonde hair.
To maintain a cool, platinum finish between salon visits.
To nourish and hydrate hair while adding a soft lilac hue.
To refresh faded color without long-term commitment.
Start with clean, towel-dried hair.
Wear gloves to avoid staining.
Apply generously to lengths and ends.
Comb through for even distribution.
Leave on for 10 minutes (or up to 20 minutes for more intensity).
Rinse thoroughly—no conditioner needed.
Style as desired.
Aqua (Water), Propylene Glycol, Cetearyl Alcohol, Behentrimonium Chloride, Steareth-20, Phenoxyethanol, Parfum (Fragrance), Glycerin, Isopropyl Alcohol, Mica, Polyquaternium-37, Potassium Phosphate, Propylene Glycol Dicaprylate/Dicaprate, Persea Gratissima (Avocado) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Tocopheryl Acetate, Titanium Dioxide, Benzyl Salicylate, PPG-1 Trideceth-6, Limonene, Basic Red 76, Linalool, Sodium Hydroxide, Acrylates/Stearyl Methacrylate Copolymer, HC Blue No. 16, HC Red No. 3, HC Red No. 10, Citric Acid, HC Red No. 11, HC Blue No. 15.
The Wella Color Fresh Mask 150ml – Lilac Frost is available now at Kess Hair & Beauty Online Store. As an official stockist, we offer this product at an exclusive online price with fast delivery across New Zealand. Currently in stock, but only a few units remain—order now to keep your blonde beautifully cool and brass-free.
How long does the color last? Up to 8 washes, depending on hair porosity and base color.
Will it work on dark hair? It’s best suited for very light blonde or pre-lightened hair. Results may not show on darker hair.
Is it safe for damaged hair? Yes! It’s a zero-damage formula enriched with nourishing oils.
Can I use it weekly? Absolutely. It’s designed for weekly use to maintain or refresh color.
Do I need to use conditioner after? No, the mask conditions your hair as it colors.
Will it stain my hands or bathroom? Use gloves during application and rinse surfaces immediately to avoid staining.
Is it vegan and cruelty-free? Yes, it contains no animal-derived ingredients and is not tested on animals.
Can I mix it with other shades? Yes, for custom tones, you can mix with other Wella Color Fresh Masks.
Does it have a strong smell? No, it’s fragrance-free and gentle on the senses.
How many uses per tube? Approximately 2–3 applications for medium-length hair.
I’m so impressed with the level of service and the great work he did on my hair! It took less than 3 hours and he was done, and my hair colour, texture, everything was so perfect. For context, I have curly, black hair.. Can’t thank him enough for this… I LOVE IT! So many compliments too :)
I love it
This leave in spray is fantastic, it definitely got rid of any brassiness. Looked like I just left the salon. Love it!!!
Highly recommend this set. Each scent is amazing. Perfect for every day use. Delivery was fast and packaging excellent. No regrets with my purchase
Everything you need for application is included. Comes with plenty of product and good instructions. I would absolutely buy this kit again
I have very fine hair but often find hair moisture masks heavy leaving the hair almost oily looking but this is perfect every time and can use daily without issues, alway leaves my hair feeling soft and healthy looking, love it .
Amazing hair mask makes it smooth and frizz free
The pump delivers a good measure of product. Makes things easier to apply
Fabulous hair oil for curly hair. Fast delivery helps too
(Used after bleaching hair first, with bleach kit also from KESS) The Danger Jones color is an excellent professional product. It takes well to the hair without damaging at all. The colour is vibrant and really lasts even after many washes. Will absolutely be ordering this brand again
Great product, used it for years
I switched to Pureology after advice from one amazing hairdresser in Ireland few years ago and I never went back to other brands. I have psoriasis and super dry scalp and thick and abundant hair but extremely dry and Pureology is the only one company, which works amazing for both my skin and hair. I highly recommend this brand and I can guarantee that it’s worth to spend little more in exchange for visible effects. Plus you don’t need to use more of it (even if you have heaps of long, thick hair) - it’s foaming very well. After dying my hair I’m using red series for coloured, and damaged hair and it’s also great! Hair are smooth and shiny, frizz is calmed down and curls looks healthy after using both red and pink series. Thank you Pureology!
Great product and delivered quickly
Great hold for my fine curly hair
Fantastic product, I would recommend to anyone, particularly if dry skin is a problem using other soaps.
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