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Cool down brassiness and revive icy tones—no damage, no commitment. The Wella Color Fresh Mask in Lilac Frost is a zero-damage, color-depositing treatment designed to neutralize yellow undertones and maintain platinum or cool blonde shades. This luxurious at-home mask delivers a soft lilac tint while deeply conditioning your hair, leaving it silky, smooth, and refreshed in just 10 minutes.
Zero-damage formula: No silicones, no ammonia, and no animal-derived ingredients.
Anti-yellow technology: Neutralizes brassiness in light blonde and pre-lightened hair.
Infused with nourishing oils: Avocado and apricot kernel oils for hydration and shine.
True-to-tone fading: Color fades gradually and evenly over up to 8 washes.
Quick and easy: Visible results in just 10 minutes.
Fragrance-free: Gentle on the senses with a creamy, easy-to-apply texture.
Hair Types: Perfect for pre-lightened, platinum, or very light blonde hair. Not recommended for darker hair tones, as results may be minimal.
Skin Types: Safe for all skin types. A patch test is recommended for sensitive skin.
To neutralize yellow or brassy tones in blonde hair.
To maintain a cool, platinum finish between salon visits.
To nourish and hydrate hair while adding a soft lilac hue.
To refresh faded color without long-term commitment.
Start with clean, towel-dried hair.
Wear gloves to avoid staining.
Apply generously to lengths and ends.
Comb through for even distribution.
Leave on for 10 minutes (or up to 20 minutes for more intensity).
Rinse thoroughly—no conditioner needed.
Style as desired.
Aqua (Water), Propylene Glycol, Cetearyl Alcohol, Behentrimonium Chloride, Steareth-20, Phenoxyethanol, Parfum (Fragrance), Glycerin, Isopropyl Alcohol, Mica, Polyquaternium-37, Potassium Phosphate, Propylene Glycol Dicaprylate/Dicaprate, Persea Gratissima (Avocado) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Tocopheryl Acetate, Titanium Dioxide, Benzyl Salicylate, PPG-1 Trideceth-6, Limonene, Basic Red 76, Linalool, Sodium Hydroxide, Acrylates/Stearyl Methacrylate Copolymer, HC Blue No. 16, HC Red No. 3, HC Red No. 10, Citric Acid, HC Red No. 11, HC Blue No. 15.
The Wella Color Fresh Mask 150ml – Lilac Frost is available now at Kess Hair & Beauty Online Store. As an official stockist, we offer this product at an exclusive online price with fast delivery across New Zealand. Currently in stock, but only a few units remain—order now to keep your blonde beautifully cool and brass-free.
How long does the color last? Up to 8 washes, depending on hair porosity and base color.
Will it work on dark hair? It’s best suited for very light blonde or pre-lightened hair. Results may not show on darker hair.
Is it safe for damaged hair? Yes! It’s a zero-damage formula enriched with nourishing oils.
Can I use it weekly? Absolutely. It’s designed for weekly use to maintain or refresh color.
Do I need to use conditioner after? No, the mask conditions your hair as it colors.
Will it stain my hands or bathroom? Use gloves during application and rinse surfaces immediately to avoid staining.
Is it vegan and cruelty-free? Yes, it contains no animal-derived ingredients and is not tested on animals.
Can I mix it with other shades? Yes, for custom tones, you can mix with other Wella Color Fresh Masks.
Does it have a strong smell? No, it’s fragrance-free and gentle on the senses.
How many uses per tube? Approximately 2–3 applications for medium-length hair.
I have used this and already I find my hair is thicker and hides the gaps on the crown of my head - I’m looking forward to seeing the results in a month or two - thank you for wonderful product 🙂
Love this shampoo! Cleans my hair gently and thoroughly. Smells divine!
Angel Helicrysium Revitalizing shampoo and conditioner are products I recommend for treatment of dry hair.
Great service. Swift & efficient.
Thank you
Amazing makes my hair so soft while also keeing my color locked in
Goldwell Dualsenses Color Extra Rich 1000ml Shampoo and Conditioner Bundle
Always get fast efficient service and prompt delivery from these guys every time !
I have been using your shampoo & conditioner for years & I love it. It’s All that I use and it last me about 10-12 months how good is that
Joico Moisture Recovery Conditioner 250ml
Used with 20 Vol Oxy Developer, also purchased from KESS. 130mls total was plenty to cover fine shoulder length hair. Colour is a lovely rich chocolate. This combo also gave excellent grey coverage
Schwarzkopf Osis+ Mess Up - Matte Paste For Messy Styles 100ml
These eyeliners were great for the price. Lots of sparkle and colour payoff and they wear for a decent length of time too.
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