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Cool down brassiness and revive icy tones—no damage, no commitment. The Wella Color Fresh Mask in Lilac Frost is a zero-damage, color-depositing treatment designed to neutralize yellow undertones and maintain platinum or cool blonde shades. This luxurious at-home mask delivers a soft lilac tint while deeply conditioning your hair, leaving it silky, smooth, and refreshed in just 10 minutes.
Zero-damage formula: No silicones, no ammonia, and no animal-derived ingredients.
Anti-yellow technology: Neutralizes brassiness in light blonde and pre-lightened hair.
Infused with nourishing oils: Avocado and apricot kernel oils for hydration and shine.
True-to-tone fading: Color fades gradually and evenly over up to 8 washes.
Quick and easy: Visible results in just 10 minutes.
Fragrance-free: Gentle on the senses with a creamy, easy-to-apply texture.
Hair Types: Perfect for pre-lightened, platinum, or very light blonde hair. Not recommended for darker hair tones, as results may be minimal.
Skin Types: Safe for all skin types. A patch test is recommended for sensitive skin.
To neutralize yellow or brassy tones in blonde hair.
To maintain a cool, platinum finish between salon visits.
To nourish and hydrate hair while adding a soft lilac hue.
To refresh faded color without long-term commitment.
Start with clean, towel-dried hair.
Wear gloves to avoid staining.
Apply generously to lengths and ends.
Comb through for even distribution.
Leave on for 10 minutes (or up to 20 minutes for more intensity).
Rinse thoroughly—no conditioner needed.
Style as desired.
Aqua (Water), Propylene Glycol, Cetearyl Alcohol, Behentrimonium Chloride, Steareth-20, Phenoxyethanol, Parfum (Fragrance), Glycerin, Isopropyl Alcohol, Mica, Polyquaternium-37, Potassium Phosphate, Propylene Glycol Dicaprylate/Dicaprate, Persea Gratissima (Avocado) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Tocopheryl Acetate, Titanium Dioxide, Benzyl Salicylate, PPG-1 Trideceth-6, Limonene, Basic Red 76, Linalool, Sodium Hydroxide, Acrylates/Stearyl Methacrylate Copolymer, HC Blue No. 16, HC Red No. 3, HC Red No. 10, Citric Acid, HC Red No. 11, HC Blue No. 15.
The Wella Color Fresh Mask 150ml – Lilac Frost is available now at Kess Hair & Beauty Online Store. As an official stockist, we offer this product at an exclusive online price with fast delivery across New Zealand. Currently in stock, but only a few units remain—order now to keep your blonde beautifully cool and brass-free.
How long does the color last? Up to 8 washes, depending on hair porosity and base color.
Will it work on dark hair? It’s best suited for very light blonde or pre-lightened hair. Results may not show on darker hair.
Is it safe for damaged hair? Yes! It’s a zero-damage formula enriched with nourishing oils.
Can I use it weekly? Absolutely. It’s designed for weekly use to maintain or refresh color.
Do I need to use conditioner after? No, the mask conditions your hair as it colors.
Will it stain my hands or bathroom? Use gloves during application and rinse surfaces immediately to avoid staining.
Is it vegan and cruelty-free? Yes, it contains no animal-derived ingredients and is not tested on animals.
Can I mix it with other shades? Yes, for custom tones, you can mix with other Wella Color Fresh Masks.
Does it have a strong smell? No, it’s fragrance-free and gentle on the senses.
How many uses per tube? Approximately 2–3 applications for medium-length hair.
I've been using this shampoo since last year, and since I started using it, my hair has noticeably improved. I repurchased it again, and I'm so grateful for the fast delivery and careful packaging.
Beautuful
NIce product with great fragnance
The best hair color on my white hair i have ever used. I have been using it for at least 2yrs now.
Murrays Cocosoft Coconut Oil. White 12.5oz
So good! Love goldwell and this bundle is absolutely perfect for me.
Absolutely THRILLED with the product!! Price, Customer Service absolutely THE BEST!! Thank you so much!!
Always my go to for my thick hair, love it
Moroccanoil has been my flavour for 20 years, and you have the best range, and good prices thank you Jodi
Wella Professionals Invigo 1L Nutri-Enrich Duo
The Body Shop - White Musk Body Lotion 250ML
Love this shampoo. Gives my white hair a lift
Great product super service
Juuce Protect Hydrate Restore Shampoo & Conditioner 15ml Sachet
Love this sleep mask so great that Kess can supply it now we have no Body Shop in NZ. Great awesome fast delivery too thanks
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