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Cool down brassiness and revive icy tones—no damage, no commitment. The Wella Color Fresh Mask in Lilac Frost is a zero-damage, color-depositing treatment designed to neutralize yellow undertones and maintain platinum or cool blonde shades. This luxurious at-home mask delivers a soft lilac tint while deeply conditioning your hair, leaving it silky, smooth, and refreshed in just 10 minutes.
Zero-damage formula: No silicones, no ammonia, and no animal-derived ingredients.
Anti-yellow technology: Neutralizes brassiness in light blonde and pre-lightened hair.
Infused with nourishing oils: Avocado and apricot kernel oils for hydration and shine.
True-to-tone fading: Color fades gradually and evenly over up to 8 washes.
Quick and easy: Visible results in just 10 minutes.
Fragrance-free: Gentle on the senses with a creamy, easy-to-apply texture.
Hair Types: Perfect for pre-lightened, platinum, or very light blonde hair. Not recommended for darker hair tones, as results may be minimal.
Skin Types: Safe for all skin types. A patch test is recommended for sensitive skin.
To neutralize yellow or brassy tones in blonde hair.
To maintain a cool, platinum finish between salon visits.
To nourish and hydrate hair while adding a soft lilac hue.
To refresh faded color without long-term commitment.
Start with clean, towel-dried hair.
Wear gloves to avoid staining.
Apply generously to lengths and ends.
Comb through for even distribution.
Leave on for 10 minutes (or up to 20 minutes for more intensity).
Rinse thoroughly—no conditioner needed.
Style as desired.
Aqua (Water), Propylene Glycol, Cetearyl Alcohol, Behentrimonium Chloride, Steareth-20, Phenoxyethanol, Parfum (Fragrance), Glycerin, Isopropyl Alcohol, Mica, Polyquaternium-37, Potassium Phosphate, Propylene Glycol Dicaprylate/Dicaprate, Persea Gratissima (Avocado) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Tocopheryl Acetate, Titanium Dioxide, Benzyl Salicylate, PPG-1 Trideceth-6, Limonene, Basic Red 76, Linalool, Sodium Hydroxide, Acrylates/Stearyl Methacrylate Copolymer, HC Blue No. 16, HC Red No. 3, HC Red No. 10, Citric Acid, HC Red No. 11, HC Blue No. 15.
The Wella Color Fresh Mask 150ml – Lilac Frost is available now at Kess Hair & Beauty Online Store. As an official stockist, we offer this product at an exclusive online price with fast delivery across New Zealand. Currently in stock, but only a few units remain—order now to keep your blonde beautifully cool and brass-free.
How long does the color last? Up to 8 washes, depending on hair porosity and base color.
Will it work on dark hair? It’s best suited for very light blonde or pre-lightened hair. Results may not show on darker hair.
Is it safe for damaged hair? Yes! It’s a zero-damage formula enriched with nourishing oils.
Can I use it weekly? Absolutely. It’s designed for weekly use to maintain or refresh color.
Do I need to use conditioner after? No, the mask conditions your hair as it colors.
Will it stain my hands or bathroom? Use gloves during application and rinse surfaces immediately to avoid staining.
Is it vegan and cruelty-free? Yes, it contains no animal-derived ingredients and is not tested on animals.
Can I mix it with other shades? Yes, for custom tones, you can mix with other Wella Color Fresh Masks.
Does it have a strong smell? No, it’s fragrance-free and gentle on the senses.
How many uses per tube? Approximately 2–3 applications for medium-length hair.
Easy to use, conditioning and has a soft but effective colour impact depending on your base colour
What an awesome wee package perfect for the toilet bags you won’t be disappointed. Love them
Great price and product. Very happy return customer
Absolutely love this works well with my hair
Absolutely loving this works well with my hair
This stuff is amazing. Works so fast at toning. I have natural grey/brown hair. Makes my brown pop and my grey shine. Tho don’t over use coz it drys ya hair out
Always a great price for products and fast delivery as I don’t have a branch nearby.
Products arrived promptly, online ordering was simple & not much effort at all. The best part was not having to wait long & the free tweezers was a bonus! Am yet to use products, ordered early because I thought it would take LONG before I got them.
Excellent service and wonderful products
ช่วยปรับโครงสร้างผมของฉันให้แข็งแรงขึ้นมากๆ แต่ต้องใช้ควบคู่กับครีมนวดผมของมันนะ ถึงจะเห็นผลดีที่สุด ผมนุ่ม เด้ง ดูสุขภาพดีสุดๆ
I have been using the Expert Vitamino line of products, the masque is exception. After using the masque followed by conditioner and the leave in conditioner and giving it a blow dry, my hair looks and feels like I just came from the parlour. Best investment.
Perfect size to take away on holiday.
Thanks Kess Hair and Beauty for your wonderful service. Keep me up to date with my order and delivery was very prompt.
This is my go to shampoo, I have thick, strong straight hair. This shampoo is great for my hair type which controls my hair, looks shinny and healthy.
Love using it on my fine hair as it gives more texture and bounce. I have been using this product for many years now.
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