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Transform your hair with a bold burst of blue—no damage, no commitment. The Wella Color Fresh Mask in Blue is a zero-damage, color-depositing treatment that revives or transforms your hair color while deeply conditioning your strands. Designed for at-home use, this mask delivers vibrant results in just 10 minutes, making it the perfect solution for anyone looking to refresh their salon color or experiment with a new hue.
Zero-damage formula: No ammonia, no silicones, and no animal-derived ingredients.
Infused with nourishing oils: Includes avocado and argan oil for intense hydration and softness.
True-to-tone fading: Color fades evenly and naturally over up to 8 washes.
Quick results: Visible transformation in just 10 minutes.
Fragrance-free and easy to apply: Creamy texture for smooth, mess-free application.
Hair Types: Ideal for pre-lightened, blonde, or light brown hair. Works best on porous hair for maximum color payoff. Not recommended for very dark hair as results may not be visible.
Skin Types: Safe for all skin types; however, a patch test is recommended for sensitive skin.
To refresh faded color between salon visits.
To experiment with bold blue tones without long-term commitment.
To nourish and hydrate hair while adding color.
To neutralize yellow or brassy undertones in light hair.
Start with clean, towel-dried hair.
Wear gloves to avoid staining hands.
Apply generously to lengths and ends.
Comb through for even distribution.
Leave on for 10 minutes (or up to 20 minutes for deeper intensity).
Rinse thoroughly—no conditioner needed.
Style as usual.
Aqua (Water), Propylene Glycol, Cetearyl Alcohol, Steareth-20, Behentrimonium Chloride, Phenoxyethanol, Glycerin, Mica, HC Blue No. 16, Polyquaternium-37, Isopropyl Alcohol, Potassium Phosphate, Propylene Glycol Dicaprylate/Dicaprate, Titanium Dioxide, Argania Spinosa Kernel Oil, HC Blue No. 12, PPG-1 Trideceth-6, Sodium Hydroxide, Acrylates/Stearyl Methacrylate Copolymer, HC Yellow No. 13, Citric Acid, Basic Violet 2, HC Blue No. 15.
The Wella Color Fresh Mask 150ml – Blue is available now at Kess Hair & Beauty Online Store. As an official stockist, we offer this product at an exclusive online price with fast delivery across New Zealand. Limited stock available—only a few units left, so grab yours before it’s gone.
How long does the color last? Up to 8 washes, depending on hair porosity and base color.
Will it work on dark hair? It’s best suited for pre-lightened or blonde hair. Results may not show on dark hair.
Is it safe for damaged hair? Yes! It’s a zero-damage formula enriched with nourishing oils.
Can I use it weekly? Absolutely. It’s designed for weekly use to maintain or refresh color.
Do I need to use conditioner after? No, the mask conditions your hair as it colors.
Will it stain my hands or bathroom? Use gloves during application and rinse surfaces immediately to avoid staining.
Is it vegan and cruelty-free? Yes, it contains no animal-derived ingredients and is not tested on animals.
Can I mix it with other shades? Yes, for custom tones, you can mix with other Wella Color Fresh Masks.
Does it have a strong smell? No, it’s fragrance-free and gentle on the senses.
How many uses per tube? Approximately 2–3 applications for medium-length hair.
Feels super natural & extra clean cleansed skin afterwards. Definitely buying again.
My hair is quite fine and Joico Joifull Volumizing Styler works wonders
Very nices
I use these brushes both for my daughter and I's fine curly/ wavy hair that easily tangled. Great product highly recommend
Great color. I love the violet red time in my hair. Much nicer, cooler red.
A great product for my grey hair. I love it !
The smell of bay rum takes me way back to some of my days as a kid, getting a haircut amd a splash of bay rum, making me feel very grown up and somewhat special. The Layrite is a good aftershave. The scent is just right - not too strong and projecting, more personal and discrete, and well balanced, although the cloves are definitely front and centre. It really takes me back 50 years!
I have used these brushes for years for my fine, wavy, easily tangled hair and am now using them for my daughter who has similar hair. We get through painful mornings with ease now! Highly recommend
Love Kevin Murphy Young Again range. My hair feels so soft and silky I can’t stop running my hands through it 🤗
Love using this conditioner, leaves my dry, blonde, fizzy hair super happy and soft.
Love using this Shampoo, leaves my dry, blonde, fizzy hair super happy and soft.
This is the best, lovely solf colour, deals with brassy yellow easly. Leaves my fine dry blonde fizzy hair, soft, happy and shiny. Try so many and now I just get this one.
This really is a stand out product for coloured hair ! The shampoo and conditioner are amazing, so hydrating but no dont weight hair down (I have fine, thin hair), or leave it oily looking. The leave in conditioner is the BEST again it gives excellent hydration without leaving product residue on hair. Hair dries like normal, not oily, no product build up etc. This would have to be my fav products for coloured hair (over and above some very high end uber expensive products I have tried in the past) I will be buying again. Thank you
Superb product
Love this product makes my hair soft and brings out my highlights beautifully
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