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Transform your hair with a bold burst of blue—no damage, no commitment. The Wella Color Fresh Mask in Blue is a zero-damage, color-depositing treatment that revives or transforms your hair color while deeply conditioning your strands. Designed for at-home use, this mask delivers vibrant results in just 10 minutes, making it the perfect solution for anyone looking to refresh their salon color or experiment with a new hue.
Zero-damage formula: No ammonia, no silicones, and no animal-derived ingredients.
Infused with nourishing oils: Includes avocado and argan oil for intense hydration and softness.
True-to-tone fading: Color fades evenly and naturally over up to 8 washes.
Quick results: Visible transformation in just 10 minutes.
Fragrance-free and easy to apply: Creamy texture for smooth, mess-free application.
Hair Types: Ideal for pre-lightened, blonde, or light brown hair. Works best on porous hair for maximum color payoff. Not recommended for very dark hair as results may not be visible.
Skin Types: Safe for all skin types; however, a patch test is recommended for sensitive skin.
To refresh faded color between salon visits.
To experiment with bold blue tones without long-term commitment.
To nourish and hydrate hair while adding color.
To neutralize yellow or brassy undertones in light hair.
Start with clean, towel-dried hair.
Wear gloves to avoid staining hands.
Apply generously to lengths and ends.
Comb through for even distribution.
Leave on for 10 minutes (or up to 20 minutes for deeper intensity).
Rinse thoroughly—no conditioner needed.
Style as usual.
Aqua (Water), Propylene Glycol, Cetearyl Alcohol, Steareth-20, Behentrimonium Chloride, Phenoxyethanol, Glycerin, Mica, HC Blue No. 16, Polyquaternium-37, Isopropyl Alcohol, Potassium Phosphate, Propylene Glycol Dicaprylate/Dicaprate, Titanium Dioxide, Argania Spinosa Kernel Oil, HC Blue No. 12, PPG-1 Trideceth-6, Sodium Hydroxide, Acrylates/Stearyl Methacrylate Copolymer, HC Yellow No. 13, Citric Acid, Basic Violet 2, HC Blue No. 15.
The Wella Color Fresh Mask 150ml – Blue is available now at Kess Hair & Beauty Online Store. As an official stockist, we offer this product at an exclusive online price with fast delivery across New Zealand. Limited stock available—only a few units left, so grab yours before it’s gone.
How long does the color last? Up to 8 washes, depending on hair porosity and base color.
Will it work on dark hair? It’s best suited for pre-lightened or blonde hair. Results may not show on dark hair.
Is it safe for damaged hair? Yes! It’s a zero-damage formula enriched with nourishing oils.
Can I use it weekly? Absolutely. It’s designed for weekly use to maintain or refresh color.
Do I need to use conditioner after? No, the mask conditions your hair as it colors.
Will it stain my hands or bathroom? Use gloves during application and rinse surfaces immediately to avoid staining.
Is it vegan and cruelty-free? Yes, it contains no animal-derived ingredients and is not tested on animals.
Can I mix it with other shades? Yes, for custom tones, you can mix with other Wella Color Fresh Masks.
Does it have a strong smell? No, it’s fragrance-free and gentle on the senses.
How many uses per tube? Approximately 2–3 applications for medium-length hair.
I’m so impressed with the level of service and the great work he did on my hair! It took less than 3 hours and he was done, and my hair colour, texture, everything was so perfect. For context, I have curly, black hair.. Can’t thank him enough for this… I LOVE IT! So many compliments too :)
I love it
This leave in spray is fantastic, it definitely got rid of any brassiness. Looked like I just left the salon. Love it!!!
Highly recommend this set. Each scent is amazing. Perfect for every day use. Delivery was fast and packaging excellent. No regrets with my purchase
Everything you need for application is included. Comes with plenty of product and good instructions. I would absolutely buy this kit again
I have very fine hair but often find hair moisture masks heavy leaving the hair almost oily looking but this is perfect every time and can use daily without issues, alway leaves my hair feeling soft and healthy looking, love it .
Amazing hair mask makes it smooth and frizz free
The pump delivers a good measure of product. Makes things easier to apply
Fabulous hair oil for curly hair. Fast delivery helps too
(Used after bleaching hair first, with bleach kit also from KESS) The Danger Jones color is an excellent professional product. It takes well to the hair without damaging at all. The colour is vibrant and really lasts even after many washes. Will absolutely be ordering this brand again
Great product, used it for years
I switched to Pureology after advice from one amazing hairdresser in Ireland few years ago and I never went back to other brands. I have psoriasis and super dry scalp and thick and abundant hair but extremely dry and Pureology is the only one company, which works amazing for both my skin and hair. I highly recommend this brand and I can guarantee that it’s worth to spend little more in exchange for visible effects. Plus you don’t need to use more of it (even if you have heaps of long, thick hair) - it’s foaming very well. After dying my hair I’m using red series for coloured, and damaged hair and it’s also great! Hair are smooth and shiny, frizz is calmed down and curls looks healthy after using both red and pink series. Thank you Pureology!
Great product and delivered quickly
Great hold for my fine curly hair
Fantastic product, I would recommend to anyone, particularly if dry skin is a problem using other soaps.
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