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NAK Signature Platinum Blonde Anti-Yellow Shampoo is a salon-grade toning cleanser designed to eliminate unwanted yellow, gold, and brassy tones from blonde, pre-lightened, and grey hair. With a Tone Factor of 8/10, this formula is enriched with concentrated blue-violet pigments that deliver a cool, platinum-silver brilliance while gently cleansing and conditioning the hair.
Infused with Signature Peptides and Ectoin Barrier Booster, it strengthens hair fibres and supports scalp health. The Natural Vegan Complex—including Coconut Oil, Aloe Vera, and Hydrolysed Rice & Soy Proteins—nourishes and protects, leaving hair soft, shiny, and beautifully toned.
Eliminates strong yellow, gold, and brassy tones
Enhances cool, platinum-silver brilliance
Gentle cleansing with toning action (Tone Factor: 8/10)
Softens, detangles, and repairs hair
Vegan, sulphate-free, paraben-free, and cruelty-free
Large 1L size ideal for long-term blonde care
Hair Types:
Natural blonde, pre-lightened blonde, and grey hair
Suitable for straight, wavy, curly, and coily textures
Skin Types:
All skin types (product is applied to hair, not skin)
Neutralizes brassiness and yellow tones
Brightens and refreshes blonde and silver hues
Improves softness, shine, and manageability
Supports scalp health and hair strength
Ideal for weekly toning or maintenance
Apply to clean, wet hair.
Massage into a rich lather, focusing on areas with brassiness.
Leave in for 1–5 minutes depending on desired tone.
Rinse thoroughly.
Use 1–2 times per week or as needed.
Follow with a hydrating conditioner or mask for best results.
Blue-Violet Pigments: Tone and neutralize yellow/brassy hues
Signature Peptides: Strengthen and repair hair structure
Ectoin Barrier Booster: Protects scalp and hair from environmental stress
Coconut Oil & Aloe Vera: Hydrate and soften
Hydrolysed Rice & Soy Proteins: Improve elasticity and shine
Panthenol (Vitamin B5): Enhances moisture retention
Glycerin: Locks in hydration and improves texture
Full ingredient list available on product packaging.
NAK Signature Platinum Blonde Anti-Yellow Shampoo 1 Litre is available now at Kess Hair & Beauty Online Store, your trusted destination for premium haircare in New Zealand. Enjoy fast shipping, secure checkout, and expert customer support. Stock is limited—order today and maintain your perfect blonde tone with ease.
Is this shampoo safe for color-treated hair? Yes, it’s specifically designed for blonde and grey tones, including color-treated hair.
Can I use it daily? It’s best used 1–2 times per week to avoid over-toning.
Is it vegan and cruelty-free? Yes—Nak products are vegan and not tested on animals.
Does it contain sulphates or parabens? No, it’s free from sulphates, parabens, and harsh chemicals.
Will it turn my hair purple? If left on too long, it may temporarily tint hair—follow usage instructions carefully.
Can I use it with other Nak products? Absolutely—it pairs well with Nak Signature conditioners and treatments.
Does it help with frizz? Yes, it softens and smooths the hair cuticle.
Does it have a strong scent? It has a light, refreshing fragrance with natural notes.
Is this size economical? Yes, the 1L bottle offers great value for long-term blonde maintenance.
How long will one bottle last? Typically 3–6 months depending on hair length and frequency of use.
Everything you need for application is included. Comes with plenty of product and good instructions. I would absolutely buy this kit again
I have very fine hair but often find hair moisture masks heavy leaving the hair almost oily looking but this is perfect every time and can use daily without issues, alway leaves my hair feeling soft and healthy looking, love it .
Amazing hair mask makes it smooth and frizz free
The pump delivers a good measure of product. Makes things easier to apply
Fabulous hair oil for curly hair. Fast delivery helps too
(Used after bleaching hair first, with bleach kit also from KESS) The Danger Jones color is an excellent professional product. It takes well to the hair without damaging at all. The colour is vibrant and really lasts even after many washes. Will absolutely be ordering this brand again
Great product, used it for years
I switched to Pureology after advice from one amazing hairdresser in Ireland few years ago and I never went back to other brands. I have psoriasis and super dry scalp and thick and abundant hair but extremely dry and Pureology is the only one company, which works amazing for both my skin and hair. I highly recommend this brand and I can guarantee that it’s worth to spend little more in exchange for visible effects. Plus you don’t need to use more of it (even if you have heaps of long, thick hair) - it’s foaming very well. After dying my hair I’m using red series for coloured, and damaged hair and it’s also great! Hair are smooth and shiny, frizz is calmed down and curls looks healthy after using both red and pink series. Thank you Pureology!
Great product and delivered quickly
Great hold for my fine curly hair
Fantastic product, I would recommend to anyone, particularly if dry skin is a problem using other soaps.
Hair feels soft and looks radiant. Highly recommend it for the same hair type.
Love using this shampoo. My scalp and hair is looking great! Won't use anything else.
Lovely smell, and my hair is super nourished and smooth, great product.
Fantastic product, light, holds hair well and doesn't leave a sticky mark when I suit in my leather recliner.
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