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NAK Signature Platinum Blonde Anti-Yellow Shampoo is a salon-grade toning cleanser designed to eliminate unwanted yellow, gold, and brassy tones from blonde, pre-lightened, and grey hair. With a Tone Factor of 8/10, this formula is enriched with concentrated blue-violet pigments that deliver a cool, platinum-silver brilliance while gently cleansing and conditioning the hair.
Infused with Signature Peptides and Ectoin Barrier Booster, it strengthens hair fibres and supports scalp health. The Natural Vegan Complex—including Coconut Oil, Aloe Vera, and Hydrolysed Rice & Soy Proteins—nourishes and protects, leaving hair soft, shiny, and beautifully toned.
Eliminates strong yellow, gold, and brassy tones
Enhances cool, platinum-silver brilliance
Gentle cleansing with toning action (Tone Factor: 8/10)
Softens, detangles, and repairs hair
Vegan, sulphate-free, paraben-free, and cruelty-free
Large 1L size ideal for long-term blonde care
Hair Types:
Natural blonde, pre-lightened blonde, and grey hair
Suitable for straight, wavy, curly, and coily textures
Skin Types:
All skin types (product is applied to hair, not skin)
Neutralizes brassiness and yellow tones
Brightens and refreshes blonde and silver hues
Improves softness, shine, and manageability
Supports scalp health and hair strength
Ideal for weekly toning or maintenance
Apply to clean, wet hair.
Massage into a rich lather, focusing on areas with brassiness.
Leave in for 1–5 minutes depending on desired tone.
Rinse thoroughly.
Use 1–2 times per week or as needed.
Follow with a hydrating conditioner or mask for best results.
Blue-Violet Pigments: Tone and neutralize yellow/brassy hues
Signature Peptides: Strengthen and repair hair structure
Ectoin Barrier Booster: Protects scalp and hair from environmental stress
Coconut Oil & Aloe Vera: Hydrate and soften
Hydrolysed Rice & Soy Proteins: Improve elasticity and shine
Panthenol (Vitamin B5): Enhances moisture retention
Glycerin: Locks in hydration and improves texture
Full ingredient list available on product packaging.
NAK Signature Platinum Blonde Anti-Yellow Shampoo 1 Litre is available now at Kess Hair & Beauty Online Store, your trusted destination for premium haircare in New Zealand. Enjoy fast shipping, secure checkout, and expert customer support. Stock is limited—order today and maintain your perfect blonde tone with ease.
Is this shampoo safe for color-treated hair? Yes, it’s specifically designed for blonde and grey tones, including color-treated hair.
Can I use it daily? It’s best used 1–2 times per week to avoid over-toning.
Is it vegan and cruelty-free? Yes—Nak products are vegan and not tested on animals.
Does it contain sulphates or parabens? No, it’s free from sulphates, parabens, and harsh chemicals.
Will it turn my hair purple? If left on too long, it may temporarily tint hair—follow usage instructions carefully.
Can I use it with other Nak products? Absolutely—it pairs well with Nak Signature conditioners and treatments.
Does it help with frizz? Yes, it softens and smooths the hair cuticle.
Does it have a strong scent? It has a light, refreshing fragrance with natural notes.
Is this size economical? Yes, the 1L bottle offers great value for long-term blonde maintenance.
How long will one bottle last? Typically 3–6 months depending on hair length and frequency of use.
My go to product, love it!
Nice and love the neutral coffee colour
Makes other conditioners feel like duds. This conditioner is truely rich and moisturising, and you don’t need much.
Have been using Kevin Murphy products for many years . Great results, hair always thick and shiny .
Smells good too
Its a beautiful product that supports my post chemo hair
I find using the Lust haircolour for touching up around the edges and parting lines so effective and easy. You dont have to be too careful, just swipe the brush on the colour and then run it over your hair. So easy and it looks completely natural. It will stay in until you wash your hair again
Excellent shampoo. Does not strip hair. Smells great and is not overpowering. Maintains colour well. Excellent price and a little goes a long way. Highly recommended!
This kit has everything you need and it does exactly what it says my hair was not damaged and I achieved a very light shade on medium to dark hair
I’ve been using this shampoo for a while now and love it so much I got my mum to start using it too. We both struggle with dry hair and it’s really helped with that.
I have used Goldwell product for a long time and switch around what I use. But this duo is my favourite especially the conditioner. It’s so conditioning but still lightweight. Makes my hair very combable which is not an easy thing to do. Will definitely repurchase :)
Worth the money, leaves my hair so soft and silky. Easy to apply with the spray bottle but it does take a few minutes to apply.
This product coats roots with a very fine powder mist, giving instant invisible body. There is no visible residue or stickiness and like all Kevin Murphy, it has a delightful fragrance.
Always fantastic service
Great products and service, will be back !
I used the sample of this and just had to buy the bottles it's great I love it makes my hair smooth and frizz free all day
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