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NAK Signature Platinum Blonde Anti-Yellow Shampoo is a salon-grade toning cleanser designed to eliminate unwanted yellow, gold, and brassy tones from blonde, pre-lightened, and grey hair. With a Tone Factor of 8/10, this formula is enriched with concentrated blue-violet pigments that deliver a cool, platinum-silver brilliance while gently cleansing and conditioning the hair.
Infused with Signature Peptides and Ectoin Barrier Booster, it strengthens hair fibres and supports scalp health. The Natural Vegan Complex—including Coconut Oil, Aloe Vera, and Hydrolysed Rice & Soy Proteins—nourishes and protects, leaving hair soft, shiny, and beautifully toned.
Eliminates strong yellow, gold, and brassy tones
Enhances cool, platinum-silver brilliance
Gentle cleansing with toning action (Tone Factor: 8/10)
Softens, detangles, and repairs hair
Vegan, sulphate-free, paraben-free, and cruelty-free
Large 1L size ideal for long-term blonde care
Hair Types:
Natural blonde, pre-lightened blonde, and grey hair
Suitable for straight, wavy, curly, and coily textures
Skin Types:
All skin types (product is applied to hair, not skin)
Neutralizes brassiness and yellow tones
Brightens and refreshes blonde and silver hues
Improves softness, shine, and manageability
Supports scalp health and hair strength
Ideal for weekly toning or maintenance
Apply to clean, wet hair.
Massage into a rich lather, focusing on areas with brassiness.
Leave in for 1–5 minutes depending on desired tone.
Rinse thoroughly.
Use 1–2 times per week or as needed.
Follow with a hydrating conditioner or mask for best results.
Blue-Violet Pigments: Tone and neutralize yellow/brassy hues
Signature Peptides: Strengthen and repair hair structure
Ectoin Barrier Booster: Protects scalp and hair from environmental stress
Coconut Oil & Aloe Vera: Hydrate and soften
Hydrolysed Rice & Soy Proteins: Improve elasticity and shine
Panthenol (Vitamin B5): Enhances moisture retention
Glycerin: Locks in hydration and improves texture
Full ingredient list available on product packaging.
NAK Signature Platinum Blonde Anti-Yellow Shampoo 1 Litre is available now at Kess Hair & Beauty Online Store, your trusted destination for premium haircare in New Zealand. Enjoy fast shipping, secure checkout, and expert customer support. Stock is limited—order today and maintain your perfect blonde tone with ease.
Is this shampoo safe for color-treated hair? Yes, it’s specifically designed for blonde and grey tones, including color-treated hair.
Can I use it daily? It’s best used 1–2 times per week to avoid over-toning.
Is it vegan and cruelty-free? Yes—Nak products are vegan and not tested on animals.
Does it contain sulphates or parabens? No, it’s free from sulphates, parabens, and harsh chemicals.
Will it turn my hair purple? If left on too long, it may temporarily tint hair—follow usage instructions carefully.
Can I use it with other Nak products? Absolutely—it pairs well with Nak Signature conditioners and treatments.
Does it help with frizz? Yes, it softens and smooths the hair cuticle.
Does it have a strong scent? It has a light, refreshing fragrance with natural notes.
Is this size economical? Yes, the 1L bottle offers great value for long-term blonde maintenance.
How long will one bottle last? Typically 3–6 months depending on hair length and frequency of use.
I highly recommend this conditioner - it has given my hair life again, my hair is not dead and dull any longer. Cannot recommend this product enough
This shampoo has really helped my hair gain its life back, I cannot recommend this enough
All over my experience was very good 👍🏻👍🏻
Worth every penny. This shampoo and conditioner brought back the softness and shine to my frequently coloured hair. I wish I bought the larger conditioner size. I will next time.
This light weight curl cream leaves my hair curly and shiny with a bit of bounce.
The NAK hydrating conditioner is FANTASTIC!! It has returned the much needed moisture to my hair turning my frizz back into curls. It feels great and smell great too!!
Amazing product for styling my curly hair. Eliminates frizz and leaves hair soft not tacky. I have been using this product for a couple of years, recommended to me by my Brazilian friend and I can’t say enough about how good it is, it smells nice too.
These are really lovely products and thank-you for the freebie soap. I have only used the shampoo and conditioner once but I could feel the immediate difference that it made to my hair. I will definitely become a repeat customer
Brought the Mini Straightener as a replacement for my original. I will be using it for my upcoming travels. Most valuable and most used.
Love this product.
I’m thrilled with my Body Shop products plus the bonus treat that came with my parcel. Thank you so much Kess Hair and Beauty.
I had experienced a lot of hair loss and very sensitive scalp due to illness, Angel rosemary shampoo is very gentle, and my hair is starting to look much better, and my scalp is feeling much better. I definitely recommend the Angel products.
This is my favourite conditioner, once again great service from Kess
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