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The NAK Blonde Shampoo is a gentle toning cleanser designed to neutralize unwanted warm tones in blonde, platinum, grey, or highlighted hair. Infused with violet pigments, this shampoo helps eliminate pale yellow, gold, and brassy reflects while enhancing brightness and shine. Ideal for maintaining salon-fresh colour between visits, it delivers a soft toning effect without drying or damaging the hair—making it a must-have for every blonde care routine.
Violet pigment technology neutralizes brassiness
Gently cleanses and tones in one step
Enhances colour clarity and shine
Vegan, cruelty-free, and sulfate-free
Safe for colour-treated and chemically processed hair
Subtle, fresh fragrance
Ideal for regular use to maintain cool blonde tones
Blonde, platinum, grey, silver, or highlighted hair
Colour-treated or bleached hair
Fine to medium textures
Frizz-prone or porous strands
Suitable for sensitive scalps
Not recommended for dark or brunette hair
Apply to wet hair and massage gently
Leave on for 1–5 minutes depending on desired toning intensity
Rinse thoroughly
Follow with conditioner or mask for added softness
Pro Tip: Use 1–2 times per week to maintain tone and avoid over-pigmentation.
Neutralizes yellow, gold, and brassy tones
Brightens and refreshes blonde shades
Adds softness and shine
Helps extend the life of salon colour
Gentle enough for regular use
Leaves hair feeling clean, cool-toned, and luminous
Violet Pigments – Tone and brighten blonde hair
Panthenol (Pro-Vitamin B5) – Hydrates and smooths
Botanical Extracts – Nourish and protect strands
Free from: Sulfates, parabens, and animal-derived ingredients
The NAK Blonde Shampoo (350ml) is available now at Kess Hair & Beauty Online Store, your trusted destination for premium blonde care in New Zealand. Enjoy fast shipping, secure checkout, and exclusive online pricing. Stock is limited—order today and keep your blonde hair cool, clean, and beautifully toned.
Will this shampoo work on dark or brunette hair? No, it’s formulated specifically for blonde, lightened, or grey hair.
Is the toning effect permanent? No, it’s semi-permanent and fades gradually with washing.
Can I use it daily? It’s best used 1–2 times per week to avoid over-toning.
Will it stain my hands or shower? Minimal staining may occur—rinse surfaces promptly and consider using gloves.
Is it safe for colour-treated hair? Yes, it’s gentle and helps maintain colour vibrancy.
Does it dry out the hair? No, it contains hydrating ingredients to maintain moisture balance.
Can men use this shampoo? Absolutely. It’s suitable for all genders with blonde or lightened hair.
How long should I leave it on for best results? 3–5 minutes is ideal. Adjust based on desired intensity.
Is it vegan and cruelty-free? Yes, NAK products are 100% vegan and never tested on animals.
Can I pair it with other NAK products? Yes, it works beautifully with NAK Blonde Conditioner or Hydrate ranges for complete care.
Great product
As described and a great price.
Love it, keeps my colour fresh
I’ve finally found a hair care range that gives me the results I want, my hair feels amazing! A little goes a long way so it’s well worth the money and scent is incredible!
Perfect!- lovely product- amazing service!- thankyou
Good product and service.
Kevin Murphy Young Again wash & rinse was recommended to me by a hairdresser and it is fabulous. It makes my hair so soft and silky, I cannot stop running my hands through it. Definitely recommend giving this a try
Fast delivery, havent tryed yet, but packaging was well done no spillage,and fast delivery.,ive used these colours before, also use as tonner!! Tone down brassy look,i have darker hair,works well for an ashy shade on my natural
Excellent products, no problems with delivery.
Feels super natural & extra clean cleansed skin afterwards. Definitely buying again.
My hair is quite fine and Joico Joifull Volumizing Styler works wonders
Very nices
I use these brushes both for my daughter and I's fine curly/ wavy hair that easily tangled. Great product highly recommend
Great color. I love the violet red time in my hair. Much nicer, cooler red.
A great product for my grey hair. I love it !
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