Moroccanoil Purple Treatment 50ml

Goodbye brass! Eliminate unwanted brassiness with the Moroccanoil Treatment Purple. The same treatment that you know and love has now been formulated with tone-correcting violet pigments. Specifically designed for blonde, highlighted, and grey hair, it neutralises yellow and orange tones over time. This rich yet lightweight formula, enriched with Argan Oil, swiftly absorbs into hair to enhance manageability, shine, and provide long-term conditioning and softness, all without residue.

Complete with both styling and conditioning benefits, Moroccanoil Treatment Purple is a must in all styling and salon services - a single product that counteracts unwanted brassy hues over time, instantly restoring vibrancy and radiance, while creating long-lasting smoothness, increasing manageability, speeding up blow-dry time, and boosting shine. 

Benefits:

• Neutralises brassiness over time
• Multitasking, lightweight formula with Argan Oil and Linseed extract
• Protects against thermal damage **
• Helps hair look and feel healthier
• 95% of consumers surveyed said that Moroccanoil Treatment Purple refreshes highlights in just one use!*

Key ingredients:

• Argan Oil: the deep roots and small leaves of the Argan Tree allow it to resist arid winds and water loss, resulting in a nut with a uniquely rich oil profile. Rich in essential fatty acids, antioxidants, and Vitamin E, Argan Oil is an age-old beauty secret that has many uses, helping to hydrate and soften hair, skin, and nails.
• Linseed Extract: derived from flaxseed, a good source of alpha-linolenic acid—also an essential fatty acid that helps hair look and feel healthier.
• Violet Pigments: neutralise brassy tones while imparting colour and visual effect, enhancing depth, dimension, and providing a natural-looking sheen

In a consumer perception study conducted after one week of consistent use:

• 95% said the product reduces brassiness*
• 95% said the product helps maintain blonde tones between salon appointments*
• 95% said the product is a game changer*
• 91% said the product is essential to their blonde care routine*

*Based on results of an independent consumer test conducted on 75 respondents. **Based on instrument testing.

How to use: Apply a small amount throughout damp or dry hair. Style as usual. Use 2-3 times a week or as needed. Use consistently over time for maximum results. For enhanced toning, use with the Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.

Note: Individual toning results may vary due to hair condition, starting colour, porosity and other factors. Apply to damp hair as the foundation for all hairstyling. Apply to dry hair to help smooth frizz.