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Elevate your eye game with Maybelline New York Hypercurl Waterproof Mascara—a cult-favorite designed to deliver dramatic curl, intense black pigment, and long-lasting wear. Whether you're heading to work or dancing the night away, this mascara ensures your lashes stay lifted, voluminous, and smudge-free for up to 18 hours.
Curl Lock Formula: Holds lashes in a lifted curl for up to 18 hours
Highly Pigmented Black: Deep black shade enhances lash definition and eye contour
Waterproof & Sweatproof: Withstands humidity, tears, and rain—perfect for all-day wear
Volumizing Effect: Adds thickness and fullness without clumping
Anti-Clump Spiral Brush: Separates each lash while coating from root to tip
Buildable Formula: Layer for added drama without flaking
Skin Types: All skin types including sensitive skin
Eye Types: Safe for contact lens wearers; ophthalmologist-tested
Lash Types: Ideal for straight, short, or sparse lashes needing curl and volume
Start at the base of your lashes.
Wiggle the wand upward in a zig-zag motion to coat each lash evenly.
Apply to both upper and lower lashes.
Avoid letting mascara dry between coats to prevent clumping.
Aqua (Water)
Rice Bran Wax (Oryza Sativa Cera)
Carnauba Wax (Cera Carnauba)
Beeswax (Cera Alba)
Candelilla Wax
Glycerin
Synthetic Beeswax
Pentylene Glycol
Styrene/Acrylates Copolymer
Delivers instant curl and volume in one stroke
No smudging, no flaking, even in extreme conditions
Trusted by millions—#1 Best Seller in Mascaras on Amazon India
Affordable luxury with professional-grade performance
This product is available for purchase at Kess Hair & Beauty Online Store, your trusted destination for premium beauty essentials. Enjoy secure checkout, fast delivery, and authentic products sourced directly from top brands. Stock is limited—grab yours before it sells out!
Is this mascara waterproof? Yes, it’s completely waterproof and smudge-proof.
How long does it last on lashes? Up to 18 hours of curl and wear.
Can I use it with contact lenses? Absolutely. It’s ophthalmologist-tested and safe for lens wearers.
Does it clump or flake? No. The anti-clump brush ensures smooth application.
Is it suitable for sensitive eyes? Yes, it’s gentle and safe for sensitive eyes.
How do I remove it? Use a good-quality eye makeup remover or micellar water.
Can I apply multiple coats? Yes, but avoid letting it dry between coats to prevent clumping.
Is it safe for teenagers? Yes, but always remove it properly to avoid irritation.
What’s the shelf life? Up to 36 months from the manufacturing date.
Is this product cruelty-free? Maybelline is not certified cruelty-free globally.
Hi love this product have been using it for 3 0r 4 years plus’s it lasts me almost a year, have normally bought from a salon in Tauranga. But saw I could buy this on line I will keep you in mind when next I need more thanks it’s a great product. X
My hair feels soo much better yup supermarket shampoo is crap hahah!!
It's so affordable and so great that I will order again thank you so much for the order
Great great colouring for my gray hair that gets slightly yellowing now and then. The only thing that doesn’t make hair purple. I hate purple hair. I toned it down slightly by adding my white shampoo.
Love this Hydrating duo been using this for many years now great product
Great product efficient service
I have noticed more new hair growth since starting to use the shampoo and conditioner
Have been using this product for over 30 years…best leave in product for curly hair ever.
excellent gel, perfect for my microcurrent device at an affordable price.
great products, really help moisturize you hair. Very pleased
Loving it and it smells so good
Luv this shampoo
Great service love the products
This is the best hairspray for my fine hair highly recommend
Love the shampoo.
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