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The L'Oréal Professionnel Serie Expert Blow Dry Fluidifier 10‑in‑1 Professional Cream 150ml is a multi‑benefit, thermo‑reactive styling cream designed to elevate your blow‑dry routine with professional‑grade results. Infused with Thermo‑Reactive Technology, this cream activates with heat to smooth, protect, and perfect the hair while delivering long‑lasting style memory.
This lightweight yet powerful formula offers 10 essential benefits in one product—making it the ultimate all‑in‑one blow‑dry companion. From heat protection to frizz control, softness, shine, and shape retention, this cream ensures your hair stays beautifully styled, polished, and protected.
10‑in‑1 multi‑benefit blow‑dry cream
Thermo‑Reactive Technology for long‑lasting style memory
Provides heat protection up to 230°C
Smooths and controls frizz
Enhances shine and softness
Improves manageability and detangling
Adds shape retention and anti‑humidity protection
Lightweight, non‑greasy formula
Professional 150ml size
Hair Types: All Hair Types — Straight, Wavy, Curly, Coily Especially beneficial for: Frizzy, Unruly, Dry, Thick, or Hard‑to‑Style Hair
Ideal For:
Blow‑drying and heat styling
Smoothing and frizz control
Long‑lasting shape and style memory
Protecting hair from heat and humidity
Achieving salon‑quality finishes at home
Heat protection up to 230°C
Frizz control
Humidity resistance
Smoothness
Shine enhancement
Softness
Detangling
Manageability
Shape retention
Lightweight conditioning
This cream is perfect for anyone who wants smoother, shinier, longer‑lasting blow‑dries without using multiple products. Its thermo‑reactive formula activates with heat to lock in shape and protect hair from damage, making it a must‑have for achieving sleek, polished, salon‑worthy results at home.
Apply to clean, towel‑dried hair.
Use 1–3 pumps depending on hair length and thickness.
Distribute evenly through mid‑lengths and ends.
Blow‑dry and style as desired.
Reapply a small amount to dry hair for added smoothness and shine.
Pro Tip: Use with a round brush during blow‑drying for maximum volume and smoothness.
Key ingredients include:
Thermo‑Reactive Agents – activate with heat for long‑lasting style memory
Conditioning Polymers
Softening Emollients
Shine‑Enhancing Agents
Fragrance
Formulated to protect, smooth, and perfect hair during heat styling.
The L'Oréal Professionnel Serie Expert Blow Dry Fluidifier Thermo‑Reactive 10‑in‑1 Professional Cream 150ml is available now at Kess Hair & Beauty Online Store, New Zealand’s trusted destination for premium salon haircare and styling essentials. Enjoy fast shipping, secure checkout, and authentic L'Oréal Professionnel products. Stock is limited—upgrade your blow‑dry routine today.
Yes — it works on straight, wavy, curly, and coily hair.
Yes — it provides heat protection up to 230°C.
Yes — apply a small amount to dry hair for added smoothness and shine.
No — the formula is lightweight and non‑greasy.
Absolutely — it provides strong frizz and humidity control.
Yes — it is suitable for all genders.
No — it absorbs well and leaves hair soft and polished.
Yes — it layers well with serums, oils, and sprays.
It works best with heat, as the formula is thermo‑reactive.
Yes — it protects and enhances all hair types, including coloured hair.
This deals to my hair nicely. Good delivery time and packaging as well as communication. I would trade again. Excellent everything incl the price.
Many thanks, Jan
I love this product.
The bright, white hair is camouflaged beautifully and my hair is so healthy
Pureology are the best hair products 🙂
Highly recommend. Leaves my hair feeling soft and looking well conditioned.
Love this shampoo has a nice smell and you only need a small amount. Would definitely buy again
Wonderful shampoo! Arrived quickly. Thank you for the great service.
Great volume spray for my fine limp hair gives it a boost
It is perfect for - travelling! It's great to have the spray in the same size. I love the Angel products.
Gives great hold and definition without weighing my fine hair down. Gives a crunchy texture after which I like and once dry you can crunch it out with oil.
I love this product and my shopping experience was excellent!
On damp hair or for a quick refresh on dry hair, it's my go to for a non sticky gentle formula on fine hair
Kess is an Awesome company to deal with and has such a variety of great products
the bottle seems too small but smells amazing. I love this hand cream!
I am 65 and dye my hair which is long snd thick. The individual strands are also thick and this conditioner makes it softer and mire manageable.
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