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The L'Oréal Professionnel Serie Expert Blow Dry Fluidifier 10‑in‑1 Professional Cream 150ml is a multi‑benefit, thermo‑reactive styling cream designed to elevate your blow‑dry routine with professional‑grade results. Infused with Thermo‑Reactive Technology, this cream activates with heat to smooth, protect, and perfect the hair while delivering long‑lasting style memory.
This lightweight yet powerful formula offers 10 essential benefits in one product—making it the ultimate all‑in‑one blow‑dry companion. From heat protection to frizz control, softness, shine, and shape retention, this cream ensures your hair stays beautifully styled, polished, and protected.
10‑in‑1 multi‑benefit blow‑dry cream
Thermo‑Reactive Technology for long‑lasting style memory
Provides heat protection up to 230°C
Smooths and controls frizz
Enhances shine and softness
Improves manageability and detangling
Adds shape retention and anti‑humidity protection
Lightweight, non‑greasy formula
Professional 150ml size
Hair Types: All Hair Types — Straight, Wavy, Curly, Coily Especially beneficial for: Frizzy, Unruly, Dry, Thick, or Hard‑to‑Style Hair
Ideal For:
Blow‑drying and heat styling
Smoothing and frizz control
Long‑lasting shape and style memory
Protecting hair from heat and humidity
Achieving salon‑quality finishes at home
Heat protection up to 230°C
Frizz control
Humidity resistance
Smoothness
Shine enhancement
Softness
Detangling
Manageability
Shape retention
Lightweight conditioning
This cream is perfect for anyone who wants smoother, shinier, longer‑lasting blow‑dries without using multiple products. Its thermo‑reactive formula activates with heat to lock in shape and protect hair from damage, making it a must‑have for achieving sleek, polished, salon‑worthy results at home.
Apply to clean, towel‑dried hair.
Use 1–3 pumps depending on hair length and thickness.
Distribute evenly through mid‑lengths and ends.
Blow‑dry and style as desired.
Reapply a small amount to dry hair for added smoothness and shine.
Pro Tip: Use with a round brush during blow‑drying for maximum volume and smoothness.
Key ingredients include:
Thermo‑Reactive Agents – activate with heat for long‑lasting style memory
Conditioning Polymers
Softening Emollients
Shine‑Enhancing Agents
Fragrance
Formulated to protect, smooth, and perfect hair during heat styling.
The L'Oréal Professionnel Serie Expert Blow Dry Fluidifier Thermo‑Reactive 10‑in‑1 Professional Cream 150ml is available now at Kess Hair & Beauty Online Store, New Zealand’s trusted destination for premium salon haircare and styling essentials. Enjoy fast shipping, secure checkout, and authentic L'Oréal Professionnel products. Stock is limited—upgrade your blow‑dry routine today.
Yes — it works on straight, wavy, curly, and coily hair.
Yes — it provides heat protection up to 230°C.
Yes — apply a small amount to dry hair for added smoothness and shine.
No — the formula is lightweight and non‑greasy.
Absolutely — it provides strong frizz and humidity control.
Yes — it is suitable for all genders.
No — it absorbs well and leaves hair soft and polished.
Yes — it layers well with serums, oils, and sprays.
It works best with heat, as the formula is thermo‑reactive.
Yes — it protects and enhances all hair types, including coloured hair.
I highly recommend this conditioner - it has given my hair life again, my hair is not dead and dull any longer. Cannot recommend this product enough
This shampoo has really helped my hair gain its life back, I cannot recommend this enough
All over my experience was very good 👍🏻👍🏻
Worth every penny. This shampoo and conditioner brought back the softness and shine to my frequently coloured hair. I wish I bought the larger conditioner size. I will next time.
This light weight curl cream leaves my hair curly and shiny with a bit of bounce.
The NAK hydrating conditioner is FANTASTIC!! It has returned the much needed moisture to my hair turning my frizz back into curls. It feels great and smell great too!!
Amazing product for styling my curly hair. Eliminates frizz and leaves hair soft not tacky. I have been using this product for a couple of years, recommended to me by my Brazilian friend and I can’t say enough about how good it is, it smells nice too.
These are really lovely products and thank-you for the freebie soap. I have only used the shampoo and conditioner once but I could feel the immediate difference that it made to my hair. I will definitely become a repeat customer
Brought the Mini Straightener as a replacement for my original. I will be using it for my upcoming travels. Most valuable and most used.
Love this product.
I’m thrilled with my Body Shop products plus the bonus treat that came with my parcel. Thank you so much Kess Hair and Beauty.
I had experienced a lot of hair loss and very sensitive scalp due to illness, Angel rosemary shampoo is very gentle, and my hair is starting to look much better, and my scalp is feeling much better. I definitely recommend the Angel products.
This is my favourite conditioner, once again great service from Kess
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