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The L'Oréal Professionnel Serie Expert Blow Dry Fluidifier 10‑in‑1 Professional Cream 150ml is a multi‑benefit, thermo‑reactive styling cream designed to elevate your blow‑dry routine with professional‑grade results. Infused with Thermo‑Reactive Technology, this cream activates with heat to smooth, protect, and perfect the hair while delivering long‑lasting style memory.
This lightweight yet powerful formula offers 10 essential benefits in one product—making it the ultimate all‑in‑one blow‑dry companion. From heat protection to frizz control, softness, shine, and shape retention, this cream ensures your hair stays beautifully styled, polished, and protected.
10‑in‑1 multi‑benefit blow‑dry cream
Thermo‑Reactive Technology for long‑lasting style memory
Provides heat protection up to 230°C
Smooths and controls frizz
Enhances shine and softness
Improves manageability and detangling
Adds shape retention and anti‑humidity protection
Lightweight, non‑greasy formula
Professional 150ml size
Hair Types: All Hair Types — Straight, Wavy, Curly, Coily Especially beneficial for: Frizzy, Unruly, Dry, Thick, or Hard‑to‑Style Hair
Ideal For:
Blow‑drying and heat styling
Smoothing and frizz control
Long‑lasting shape and style memory
Protecting hair from heat and humidity
Achieving salon‑quality finishes at home
Heat protection up to 230°C
Frizz control
Humidity resistance
Smoothness
Shine enhancement
Softness
Detangling
Manageability
Shape retention
Lightweight conditioning
This cream is perfect for anyone who wants smoother, shinier, longer‑lasting blow‑dries without using multiple products. Its thermo‑reactive formula activates with heat to lock in shape and protect hair from damage, making it a must‑have for achieving sleek, polished, salon‑worthy results at home.
Apply to clean, towel‑dried hair.
Use 1–3 pumps depending on hair length and thickness.
Distribute evenly through mid‑lengths and ends.
Blow‑dry and style as desired.
Reapply a small amount to dry hair for added smoothness and shine.
Pro Tip: Use with a round brush during blow‑drying for maximum volume and smoothness.
Key ingredients include:
Thermo‑Reactive Agents – activate with heat for long‑lasting style memory
Conditioning Polymers
Softening Emollients
Shine‑Enhancing Agents
Fragrance
Formulated to protect, smooth, and perfect hair during heat styling.
The L'Oréal Professionnel Serie Expert Blow Dry Fluidifier Thermo‑Reactive 10‑in‑1 Professional Cream 150ml is available now at Kess Hair & Beauty Online Store, New Zealand’s trusted destination for premium salon haircare and styling essentials. Enjoy fast shipping, secure checkout, and authentic L'Oréal Professionnel products. Stock is limited—upgrade your blow‑dry routine today.
Yes — it works on straight, wavy, curly, and coily hair.
Yes — it provides heat protection up to 230°C.
Yes — apply a small amount to dry hair for added smoothness and shine.
No — the formula is lightweight and non‑greasy.
Absolutely — it provides strong frizz and humidity control.
Yes — it is suitable for all genders.
No — it absorbs well and leaves hair soft and polished.
Yes — it layers well with serums, oils, and sprays.
It works best with heat, as the formula is thermo‑reactive.
Yes — it protects and enhances all hair types, including coloured hair.
Amazing hand cream. It just doesn't sit on the top of your skin. It gets absorbed deep down. Its nourishing and protective.
Love the Silver shampoo and conditioner for the lovely colour tints it puts in my hair.
Love this product, leaves hair soft and tangle free for days
Hair feels great 😍
Colour was perfect. Vibrant & beautiful
been using it for a while and it really works
Wish it was a bigger bottle
Easy too use, may need extra gloves as they break easily. Apart from that it does the job.
Love the colour, beautiful and vibrant. Didnt need much still have heaps left to use.
Awesome range of products! I have been able to trial so many at reasonable prices. My wishlist is out of control lol!
Noticed delivery has slowed down since first purchase. Last order took 7 days, a longtime in this online age.
Fantastic
Prompt delivery, fabulous price and product. Love my Wella Fusion. Great service- thankyou
I have only used so far to encourage a hot iron curl & its great. Feels nice n soft on my thick coarse grey hair & smells delicious too, which even my partner noticed!! Big Beaver fan.
Does as it says + super sexy shiny! I enjoy the Beaver products on my thick coarse grey hair & at a great price too.
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