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The L'Oréal Professionnel Serie Expert Blow Dry Fluidifier 10‑in‑1 Professional Cream 150ml is a multi‑benefit, thermo‑reactive styling cream designed to elevate your blow‑dry routine with professional‑grade results. Infused with Thermo‑Reactive Technology, this cream activates with heat to smooth, protect, and perfect the hair while delivering long‑lasting style memory.
This lightweight yet powerful formula offers 10 essential benefits in one product—making it the ultimate all‑in‑one blow‑dry companion. From heat protection to frizz control, softness, shine, and shape retention, this cream ensures your hair stays beautifully styled, polished, and protected.
10‑in‑1 multi‑benefit blow‑dry cream
Thermo‑Reactive Technology for long‑lasting style memory
Provides heat protection up to 230°C
Smooths and controls frizz
Enhances shine and softness
Improves manageability and detangling
Adds shape retention and anti‑humidity protection
Lightweight, non‑greasy formula
Professional 150ml size
Hair Types: All Hair Types — Straight, Wavy, Curly, Coily Especially beneficial for: Frizzy, Unruly, Dry, Thick, or Hard‑to‑Style Hair
Ideal For:
Blow‑drying and heat styling
Smoothing and frizz control
Long‑lasting shape and style memory
Protecting hair from heat and humidity
Achieving salon‑quality finishes at home
Heat protection up to 230°C
Frizz control
Humidity resistance
Smoothness
Shine enhancement
Softness
Detangling
Manageability
Shape retention
Lightweight conditioning
This cream is perfect for anyone who wants smoother, shinier, longer‑lasting blow‑dries without using multiple products. Its thermo‑reactive formula activates with heat to lock in shape and protect hair from damage, making it a must‑have for achieving sleek, polished, salon‑worthy results at home.
Apply to clean, towel‑dried hair.
Use 1–3 pumps depending on hair length and thickness.
Distribute evenly through mid‑lengths and ends.
Blow‑dry and style as desired.
Reapply a small amount to dry hair for added smoothness and shine.
Pro Tip: Use with a round brush during blow‑drying for maximum volume and smoothness.
Key ingredients include:
Thermo‑Reactive Agents – activate with heat for long‑lasting style memory
Conditioning Polymers
Softening Emollients
Shine‑Enhancing Agents
Fragrance
Formulated to protect, smooth, and perfect hair during heat styling.
The L'Oréal Professionnel Serie Expert Blow Dry Fluidifier Thermo‑Reactive 10‑in‑1 Professional Cream 150ml is available now at Kess Hair & Beauty Online Store, New Zealand’s trusted destination for premium salon haircare and styling essentials. Enjoy fast shipping, secure checkout, and authentic L'Oréal Professionnel products. Stock is limited—upgrade your blow‑dry routine today.
Yes — it works on straight, wavy, curly, and coily hair.
Yes — it provides heat protection up to 230°C.
Yes — apply a small amount to dry hair for added smoothness and shine.
No — the formula is lightweight and non‑greasy.
Absolutely — it provides strong frizz and humidity control.
Yes — it is suitable for all genders.
No — it absorbs well and leaves hair soft and polished.
Yes — it layers well with serums, oils, and sprays.
It works best with heat, as the formula is thermo‑reactive.
Yes — it protects and enhances all hair types, including coloured hair.
Great product
As described and a great price.
Love it, keeps my colour fresh
I’ve finally found a hair care range that gives me the results I want, my hair feels amazing! A little goes a long way so it’s well worth the money and scent is incredible!
Perfect!- lovely product- amazing service!- thankyou
Good product and service.
Kevin Murphy Young Again wash & rinse was recommended to me by a hairdresser and it is fabulous. It makes my hair so soft and silky, I cannot stop running my hands through it. Definitely recommend giving this a try
Fast delivery, havent tryed yet, but packaging was well done no spillage,and fast delivery.,ive used these colours before, also use as tonner!! Tone down brassy look,i have darker hair,works well for an ashy shade on my natural
Excellent products, no problems with delivery.
Feels super natural & extra clean cleansed skin afterwards. Definitely buying again.
My hair is quite fine and Joico Joifull Volumizing Styler works wonders
Very nices
I use these brushes both for my daughter and I's fine curly/ wavy hair that easily tangled. Great product highly recommend
Great color. I love the violet red time in my hair. Much nicer, cooler red.
A great product for my grey hair. I love it !
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