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The L'Oréal Professionnel Serie Expert Metal Detox Pre-Shampoo Treatment (250ml) is a breakthrough professional formula designed to neutralise excess metals (like copper) inside the hair fibre before shampooing. Metals accumulate in hair due to water exposure and can cause breakage, dullness, and colour fading. With patented Glicoamine technology, this pre-shampoo treatment penetrates deep into the hair fibre to detoxify, protect, and prepare hair for cleansing, ensuring colour lasts longer and hair feels stronger, shinier, and healthier.
Perfect for colour-treated, bleached, or balayaged hair, this treatment is the first step in the Metal Detox routine to maintain salon-quality results at home.
Patented Glicoamine technology neutralises excess metals inside hair fibres
Pre-shampoo step that protects hair before cleansing
Reduces breakage and colour fading
Strengthens hair fibres for resilience
Leaves hair soft, shiny, and manageable
Professional salon-quality formula
Hair Types:
Colour-treated hair (all shades and tones)
Bleached, highlighted, or balayaged hair
Normal to coarse textures
Scalp Types:
Normal, dry, or sensitive scalps
Neutralises metals that weaken hair fibres
Protects colour vibrancy and shine
Reduces breakage and strengthens strands
Prepares hair for shampooing with enhanced protection
Supports long-lasting salon results
Apply evenly to damp hair before shampooing
Massage gently into lengths and ends
Leave in for 1–2 minutes
Rinse thoroughly
Follow with Metal Detox Shampoo and Conditioner/Mask for best results
Glicoamine – Patented molecule that neutralises excess metals inside hair fibres
Conditioning Agents – Smooth and detangle hair cuticle
Fragrance Blend – Fresh, clean scent with subtle citrus and floral notes
Full ingredient list available on product packaging.
The L'Oréal Professionnel Serie Expert Metal Detox Pre-Shampoo Treatment 250ml is now available at Kess Hair & Beauty Online Store, your trusted destination for premium haircare in New Zealand. Enjoy fast shipping, secure checkout, and expert customer support. Stock is limited—order now to keep your colour-treated hair strong, vibrant, and beautifully healthy.
Is this treatment suitable for all hair types? It’s best for colour-treated, bleached, or highlighted hair but safe for most hair types.
Can I use it daily? Yes, it’s gentle enough for regular use before shampooing.
Will it help prevent colour fading? Yes, it neutralises metals that cause fading and dullness.
Is it vegan and cruelty-free? L'Oréal Professionnel products are not tested on animals; check packaging for vegan certification.
Does it contain sulphates or parabens? It is formulated without harsh sulphates and parabens.
Does it help with shine? Yes, it enhances shine and keeps hair looking salon-fresh.
What does it smell like? It has a clean, fresh scent with subtle citrus and floral notes.
Can I use it with other L'Oréal treatments? Yes, it pairs perfectly with Metal Detox Shampoo, Conditioner, and Mask.
Is it safe for sensitive scalps? Yes, the gentle formula is suitable for sensitive scalps.
How long will the 250ml bottle last? Typically 1–2 months with regular use, depending on hair length and frequency.
I’m so impressed with the level of service and the great work he did on my hair! It took less than 3 hours and he was done, and my hair colour, texture, everything was so perfect. For context, I have curly, black hair.. Can’t thank him enough for this… I LOVE IT! So many compliments too :)
I love it
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I switched to Pureology after advice from one amazing hairdresser in Ireland few years ago and I never went back to other brands. I have psoriasis and super dry scalp and thick and abundant hair but extremely dry and Pureology is the only one company, which works amazing for both my skin and hair. I highly recommend this brand and I can guarantee that it’s worth to spend little more in exchange for visible effects. Plus you don’t need to use more of it (even if you have heaps of long, thick hair) - it’s foaming very well. After dying my hair I’m using red series for coloured, and damaged hair and it’s also great! Hair are smooth and shiny, frizz is calmed down and curls looks healthy after using both red and pink series. Thank you Pureology!
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