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Layrite Cement Clay is the strongest hold product in the Layrite lineup, designed to deliver maximum control with a clean, matte finish. This water-based styling clay is ideal for creating structured, messy, or dry looks that stay in place all day. It thickens and texturizes hair without weighing it down, and remains flexible and reworkable—no water needed. The formula washes out easily and leaves no residue, making it a favorite among barbers and stylists.
Extreme high hold for all-day control
Matte finish for a natural, shine-free look
Water-soluble formula for easy rinse-out
Reworkable texture—no stiffness or flakes
Thickens and shapes hair without heaviness
Signature mild cream soda scent
Compact 42g size—perfect for travel or trial use
Hair Types:
Fine to medium-thick hair
Works best on short to medium lengths
Style Goals:
Structured styles, messy textures, dry finishes, pompadours, side parts, and spiky looks
Locks in shape and texture all day
Adds volume and thickness to fine hair
Controls frizz and flyaways
Leaves hair soft and natural-looking
No greasy residue or shine
Washes out easily with water
Scoop a small amount into your palms.
Rub hands together to warm and emulsify.
Apply evenly through dry hair.
Style with fingers or comb to desired shape.
Rework as needed throughout the day.
Lanolin Wax & Beeswax (Cera Alba): Provide flexible hold and conditioning
Ozokerite & Tribehenin: Add texture and structure
VP/VA Copolymer: Delivers strong hold
Water (Aqua): Base for easy application and rinse-out
Fragrance: Mild cream soda scent for a fresh finish
Layrite Cement Clay (42g) is now available at Kess Hair & Beauty Online Store, your trusted destination for premium grooming products in New Zealand. Enjoy fast delivery, secure checkout, and expert customer service. Limited stock available—order now to achieve bold, matte styles with Layrite’s strongest clay.
Is this clay suitable for all hair types? Best for fine to medium-thick hair; may not hold very coarse or long hair as effectively.
Does it leave a shiny finish? No, it provides a true matte look.
Can I use it on wet hair? It works best on dry hair for maximum hold and texture.
Is it easy to wash out? Yes, it’s water-based and rinses out easily.
Does it harden or flake? No, it stays flexible and never flakes.
Can I use it daily? Absolutely—it’s lightweight and non-greasy.
Is it safe for color-treated hair? Yes, it’s gentle and non-stripping.
Does it have a strong scent? It has a mild, pleasant cream soda fragrance.
Can I layer it with other products? Yes, it pairs well with grooming sprays or pomades.
Is the 42g size travel-friendly? Yes, it’s compact and perfect for on-the-go styling.
Another great product, gives lots of shine & gloss to hair
Great product - easy to use!
Really gives volume to fine thinning hair without stickiness
This comb smells amazing and helps keep my frizz under control. The teeth are slightly narrow so if you have thick hair I would suggest a wider tooth
Great service order arrived promptly
I really love this Verbena Shampoo and conditioner. I have a few other Angel shampoos which are lovely but the Verbena is helping a scalp condition caused by a medication I was on and it is not too drying. I will be buying the larger size. Thank you!
Great colour very vibrant on bleached hair, easy application
I placed my order on Wednesday afternoon, and it arrived by Friday morning. Very fast and reliable service! I’m really happy with my experience and will definitely order from them again in the future.
Reasonable prices, quick and easy transaction and shipping. Recommended.
Great product and fast service
Excellent hair oil for myself & kids, a trusted and true brand, excellent price and speedy shipping, thank you!
My hair has never been softer, or had such good curls
I love this product. The name says it all... perfect product for dry hair with a lovely coconut fragrance. It tames my thick hair down and puts the shine back into it.
Recommend this lovely product
Best hair gel I have found. Perfect hold- just enough but not too much, Not sticky when dry. Smells great. Easy to brush out.
Im in love with the shampoo and conditioner!!! It smells absolutely AMAZING and makes my hair feel GREAT!! HIGHLY RECOMMEND
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