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Layrite Cement Clay is the strongest hold product in the Layrite lineup, designed to deliver maximum control with a clean, matte finish. This water-based styling clay is ideal for creating structured, messy, or dry looks that stay in place all day. It thickens and texturizes hair without weighing it down, and remains flexible and reworkable—no water needed. The formula washes out easily and leaves no residue, making it a favorite among barbers and stylists.
Extreme high hold for all-day control
Matte finish for a natural, shine-free look
Water-soluble formula for easy rinse-out
Reworkable texture—no stiffness or flakes
Thickens and shapes hair without heaviness
Signature mild cream soda scent
Compact 42g size—perfect for travel or trial use
Hair Types:
Fine to medium-thick hair
Works best on short to medium lengths
Style Goals:
Structured styles, messy textures, dry finishes, pompadours, side parts, and spiky looks
Locks in shape and texture all day
Adds volume and thickness to fine hair
Controls frizz and flyaways
Leaves hair soft and natural-looking
No greasy residue or shine
Washes out easily with water
Scoop a small amount into your palms.
Rub hands together to warm and emulsify.
Apply evenly through dry hair.
Style with fingers or comb to desired shape.
Rework as needed throughout the day.
Lanolin Wax & Beeswax (Cera Alba): Provide flexible hold and conditioning
Ozokerite & Tribehenin: Add texture and structure
VP/VA Copolymer: Delivers strong hold
Water (Aqua): Base for easy application and rinse-out
Fragrance: Mild cream soda scent for a fresh finish
Layrite Cement Clay (42g) is now available at Kess Hair & Beauty Online Store, your trusted destination for premium grooming products in New Zealand. Enjoy fast delivery, secure checkout, and expert customer service. Limited stock available—order now to achieve bold, matte styles with Layrite’s strongest clay.
Is this clay suitable for all hair types? Best for fine to medium-thick hair; may not hold very coarse or long hair as effectively.
Does it leave a shiny finish? No, it provides a true matte look.
Can I use it on wet hair? It works best on dry hair for maximum hold and texture.
Is it easy to wash out? Yes, it’s water-based and rinses out easily.
Does it harden or flake? No, it stays flexible and never flakes.
Can I use it daily? Absolutely—it’s lightweight and non-greasy.
Is it safe for color-treated hair? Yes, it’s gentle and non-stripping.
Does it have a strong scent? It has a mild, pleasant cream soda fragrance.
Can I layer it with other products? Yes, it pairs well with grooming sprays or pomades.
Is the 42g size travel-friendly? Yes, it’s compact and perfect for on-the-go styling.
Amazing hand cream. It just doesn't sit on the top of your skin. It gets absorbed deep down. Its nourishing and protective.
Love the Silver shampoo and conditioner for the lovely colour tints it puts in my hair.
Love this product, leaves hair soft and tangle free for days
Hair feels great 😍
Colour was perfect. Vibrant & beautiful
been using it for a while and it really works
Wish it was a bigger bottle
Easy too use, may need extra gloves as they break easily. Apart from that it does the job.
Love the colour, beautiful and vibrant. Didnt need much still have heaps left to use.
Awesome range of products! I have been able to trial so many at reasonable prices. My wishlist is out of control lol!
Noticed delivery has slowed down since first purchase. Last order took 7 days, a longtime in this online age.
Fantastic
Prompt delivery, fabulous price and product. Love my Wella Fusion. Great service- thankyou
I have only used so far to encourage a hot iron curl & its great. Feels nice n soft on my thick coarse grey hair & smells delicious too, which even my partner noticed!! Big Beaver fan.
Does as it says + super sexy shiny! I enjoy the Beaver products on my thick coarse grey hair & at a great price too.
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