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Layrite Cement Clay is the strongest hold product in the Layrite lineup, designed to deliver maximum control with a clean, matte finish. This water-based styling clay is ideal for creating structured, messy, or dry looks that stay in place all day. It thickens and texturizes hair without weighing it down, and remains flexible and reworkable—no water needed. The formula washes out easily and leaves no residue, making it a favorite among barbers and stylists.
Extreme high hold for all-day control
Matte finish for a natural, shine-free look
Water-soluble formula for easy rinse-out
Reworkable texture—no stiffness or flakes
Thickens and shapes hair without heaviness
Signature mild cream soda scent
Compact 42g size—perfect for travel or trial use
Hair Types:
Fine to medium-thick hair
Works best on short to medium lengths
Style Goals:
Structured styles, messy textures, dry finishes, pompadours, side parts, and spiky looks
Locks in shape and texture all day
Adds volume and thickness to fine hair
Controls frizz and flyaways
Leaves hair soft and natural-looking
No greasy residue or shine
Washes out easily with water
Scoop a small amount into your palms.
Rub hands together to warm and emulsify.
Apply evenly through dry hair.
Style with fingers or comb to desired shape.
Rework as needed throughout the day.
Lanolin Wax & Beeswax (Cera Alba): Provide flexible hold and conditioning
Ozokerite & Tribehenin: Add texture and structure
VP/VA Copolymer: Delivers strong hold
Water (Aqua): Base for easy application and rinse-out
Fragrance: Mild cream soda scent for a fresh finish
Layrite Cement Clay (42g) is now available at Kess Hair & Beauty Online Store, your trusted destination for premium grooming products in New Zealand. Enjoy fast delivery, secure checkout, and expert customer service. Limited stock available—order now to achieve bold, matte styles with Layrite’s strongest clay.
Is this clay suitable for all hair types? Best for fine to medium-thick hair; may not hold very coarse or long hair as effectively.
Does it leave a shiny finish? No, it provides a true matte look.
Can I use it on wet hair? It works best on dry hair for maximum hold and texture.
Is it easy to wash out? Yes, it’s water-based and rinses out easily.
Does it harden or flake? No, it stays flexible and never flakes.
Can I use it daily? Absolutely—it’s lightweight and non-greasy.
Is it safe for color-treated hair? Yes, it’s gentle and non-stripping.
Does it have a strong scent? It has a mild, pleasant cream soda fragrance.
Can I layer it with other products? Yes, it pairs well with grooming sprays or pomades.
Is the 42g size travel-friendly? Yes, it’s compact and perfect for on-the-go styling.
My go to product, love it!
Nice and love the neutral coffee colour
Makes other conditioners feel like duds. This conditioner is truely rich and moisturising, and you don’t need much.
Have been using Kevin Murphy products for many years . Great results, hair always thick and shiny .
Smells good too
Its a beautiful product that supports my post chemo hair
I find using the Lust haircolour for touching up around the edges and parting lines so effective and easy. You dont have to be too careful, just swipe the brush on the colour and then run it over your hair. So easy and it looks completely natural. It will stay in until you wash your hair again
Excellent shampoo. Does not strip hair. Smells great and is not overpowering. Maintains colour well. Excellent price and a little goes a long way. Highly recommended!
This kit has everything you need and it does exactly what it says my hair was not damaged and I achieved a very light shade on medium to dark hair
I’ve been using this shampoo for a while now and love it so much I got my mum to start using it too. We both struggle with dry hair and it’s really helped with that.
I have used Goldwell product for a long time and switch around what I use. But this duo is my favourite especially the conditioner. It’s so conditioning but still lightweight. Makes my hair very combable which is not an easy thing to do. Will definitely repurchase :)
Worth the money, leaves my hair so soft and silky. Easy to apply with the spray bottle but it does take a few minutes to apply.
This product coats roots with a very fine powder mist, giving instant invisible body. There is no visible residue or stickiness and like all Kevin Murphy, it has a delightful fragrance.
Always fantastic service
Great products and service, will be back !
I used the sample of this and just had to buy the bottles it's great I love it makes my hair smooth and frizz free all day
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