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Layrite Cement Clay is the strongest hold product in the Layrite lineup, designed to deliver maximum control with a clean, matte finish. This water-based styling clay is ideal for creating structured, messy, or dry looks that stay in place all day. It thickens and texturizes hair without weighing it down, and remains flexible and reworkable—no water needed. The formula washes out easily and leaves no residue, making it a favorite among barbers and stylists.
Extreme high hold for all-day control
Matte finish for a natural, shine-free look
Water-soluble formula for easy rinse-out
Reworkable texture—no stiffness or flakes
Thickens and shapes hair without heaviness
Signature mild cream soda scent
Compact 42g size—perfect for travel or trial use
Hair Types:
Fine to medium-thick hair
Works best on short to medium lengths
Style Goals:
Structured styles, messy textures, dry finishes, pompadours, side parts, and spiky looks
Locks in shape and texture all day
Adds volume and thickness to fine hair
Controls frizz and flyaways
Leaves hair soft and natural-looking
No greasy residue or shine
Washes out easily with water
Scoop a small amount into your palms.
Rub hands together to warm and emulsify.
Apply evenly through dry hair.
Style with fingers or comb to desired shape.
Rework as needed throughout the day.
Lanolin Wax & Beeswax (Cera Alba): Provide flexible hold and conditioning
Ozokerite & Tribehenin: Add texture and structure
VP/VA Copolymer: Delivers strong hold
Water (Aqua): Base for easy application and rinse-out
Fragrance: Mild cream soda scent for a fresh finish
Layrite Cement Clay (42g) is now available at Kess Hair & Beauty Online Store, your trusted destination for premium grooming products in New Zealand. Enjoy fast delivery, secure checkout, and expert customer service. Limited stock available—order now to achieve bold, matte styles with Layrite’s strongest clay.
Is this clay suitable for all hair types? Best for fine to medium-thick hair; may not hold very coarse or long hair as effectively.
Does it leave a shiny finish? No, it provides a true matte look.
Can I use it on wet hair? It works best on dry hair for maximum hold and texture.
Is it easy to wash out? Yes, it’s water-based and rinses out easily.
Does it harden or flake? No, it stays flexible and never flakes.
Can I use it daily? Absolutely—it’s lightweight and non-greasy.
Is it safe for color-treated hair? Yes, it’s gentle and non-stripping.
Does it have a strong scent? It has a mild, pleasant cream soda fragrance.
Can I layer it with other products? Yes, it pairs well with grooming sprays or pomades.
Is the 42g size travel-friendly? Yes, it’s compact and perfect for on-the-go styling.
Caramel Glaze gave me lovely high lights through my hair. Lovely!
this product is natural and I've been using for past 3 years.
I’ve been using Wella Color Fresh Rose Blaze for over a year to refresh my hair colour between salon visits. As I have allergies and a sensitive scalp, I only have my hair professionally coloured twice a year. This product is wonderful! It matches my hair colour beautifully and keeps it looking fresh and shiny, without looking faded or bleached, even four months after my last salon colour. It also hasn’t caused any irritation or problems with my sensitive scalp. My hairdresser recommended it, and I’m so glad she did. It’s very easy to apply, which is perfect for someone like me who doesn’t like spending too much time on hair treatments. I love it and would highly recommend it!
Amazing hair care - this has made my hair so healthy
Adds a nice shine and helps reduce dryness.
Have been using this product for a few years. I have fine hair but lots of it . Works great. Love it. Gives great body
Perfect product for hair thinning
Great product makes my hair feel so soft
Works great with extreme length shampoo. Hair feels great
Such a good salon quality shampoo & conditioner made affordable to the public. Love it!
Wow, definitely works wonders on my fine hair!! A little goes a long way
Gives my fine hair body, softness and shine. I choose the travel size to try it out, absolutely love it
Definitely has hold on fine hair, a little goes a long way
Love this product
it is a lovely product and all went well in buying it. Thank you
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