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Keep your blonde, grey, or highlighted hair looking bright, cool‑toned, and salon‑fresh with KOBO Yellow Out Pure Violet Shampoo 750ml. Formulated with intense pure violet pigments, this professional toning shampoo neutralises unwanted yellow and brassy tones, restoring clarity and brightness to your colour.
Designed for both salon and at‑home use, this shampoo gently cleanses while depositing violet pigments that instantly refresh blonde, silver, and highlighted hair. The nourishing formula helps maintain softness, shine, and manageability—making it ideal for regular toning without drying or damaging the hair.
The large 750ml bottle offers exceptional value, perfect for families, frequent toners, and salon backbars.
Pure violet pigments to counteract yellow and brassy tones
Brightening formula for blonde, grey, silver, and highlighted hair
Gentle cleansing suitable for regular use
Enhances shine and softness
Salon‑quality toning at home
Large 750ml professional size
Suitable for all hair textures
Hair Types:
Fine, medium, thick
Straight, wavy, curly, coily
Natural, colour‑treated, or chemically lightened
Ideal For:
Platinum, ash, beige, or icy blondes
Grey or silver hair
Highlighted or balayage hair
Brunettes wanting to reduce warm tones
Anyone experiencing brassiness or yellowing
Neutralises brassiness for cooler, cleaner tones
Brightens blonde and grey hair
Restores vibrancy between salon appointments
Leaves hair soft, shiny, and refreshed
Helps reduce yellowing caused by heat, minerals, or environmental exposure
Suitable for frequent toning
This shampoo is perfect for anyone who wants to maintain cool, bright, salon‑fresh colour without constant toning treatments. Its pure violet pigments work instantly to counteract yellow tones, while the gentle formula keeps hair hydrated and manageable. The 750ml size ensures long‑lasting toning support and excellent value.
Apply to wet hair and massage into a rich lather.
Leave on for 1–5 minutes depending on desired toning intensity.
Rinse thoroughly.
Follow with a hydrating conditioner or mask.
Use 1–3 times per week or as needed to maintain tone.
Pro Tip: For stronger toning, leave on longer. For subtle maintenance, mix with your regular shampoo.
(General ingredient categories — adjust if you have the exact list)
Violet pigments
Gentle cleansing agents
Conditioning polymers
Hydrating ingredients
Fragrance
Designed to tone effectively while keeping hair soft and manageable.
The KOBO Yellow Out Pure Violet Shampoo 750ml is available now at Kess Hair & Beauty Online Store, New Zealand’s trusted destination for premium haircare and colour‑maintenance essentials. Enjoy fast shipping, secure checkout, and authentic KOBO products. Stock is limited—refresh your blonde or grey today.
It significantly reduces yellow and brassy tones, especially with regular use.
Yes — it brightens and refreshes grey and silver hair beautifully.
1–3 times per week depending on your toning needs.
It is gentle, but pairing with a conditioner is recommended.
Yes — it helps reduce warm tones in highlighted or balayage brunettes.
If left on too long, slight purple staining may occur but washes out easily.
Yes — it is formulated for colour‑treated and lightened hair.
Yes — it tones all hair textures.
Yes — it is safe for chemically treated hair.
It’s best used a few times per week to avoid over‑toning.
Great product
As described and a great price.
Love it, keeps my colour fresh
I’ve finally found a hair care range that gives me the results I want, my hair feels amazing! A little goes a long way so it’s well worth the money and scent is incredible!
Perfect!- lovely product- amazing service!- thankyou
Good product and service.
Kevin Murphy Young Again wash & rinse was recommended to me by a hairdresser and it is fabulous. It makes my hair so soft and silky, I cannot stop running my hands through it. Definitely recommend giving this a try
Fast delivery, havent tryed yet, but packaging was well done no spillage,and fast delivery.,ive used these colours before, also use as tonner!! Tone down brassy look,i have darker hair,works well for an ashy shade on my natural
Excellent products, no problems with delivery.
Feels super natural & extra clean cleansed skin afterwards. Definitely buying again.
My hair is quite fine and Joico Joifull Volumizing Styler works wonders
Very nices
I use these brushes both for my daughter and I's fine curly/ wavy hair that easily tangled. Great product highly recommend
Great color. I love the violet red time in my hair. Much nicer, cooler red.
A great product for my grey hair. I love it !
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