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Neutralise unwanted brassiness and revive your blonde with KOBO Yellow Out Pure Violet Shampoo 320ml, a salon‑grade toning shampoo designed to keep blonde, grey, and highlighted hair looking fresh, bright, and beautifully cool‑toned. Formulated with intense violet pigments, this shampoo counteracts yellow and warm undertones, restoring clarity and vibrancy to your colour.
Perfect for maintaining salon results at home, KOBO Yellow Out gently cleanses while depositing tone‑correcting pigments that instantly brighten dull or brassy hair. Its nourishing formula helps maintain softness, shine, and manageability, making it ideal for regular use without drying or damaging the hair.
Whether you’re a platinum blonde, ash brunette, silver fox, or balayage lover, this shampoo is your go‑to solution for keeping your colour crisp, cool, and luminous.
Pure Violet Pigments to neutralise yellow and brassy tones
Brightening formula for blonde, grey, silver, and highlighted hair
Gentle cleansing without stripping moisture
Enhances shine and softness
Salon‑quality toning at home
Suitable for regular use
320ml professional bottle
Hair Types:
Fine, medium, thick
Straight, wavy, curly
Natural, colour‑treated, or chemically lightened
Ideal For:
Blonde hair (platinum, ash, beige, icy)
Grey or silver hair
Highlighted or balayage hair
Brunettes wanting to reduce warm tones
Anyone experiencing brassiness or yellowing
Neutralises brassiness for cooler, cleaner tones
Restores brightness to dull blonde or grey hair
Improves softness and shine
Helps maintain salon colour between appointments
Reduces yellowing caused by heat, minerals, or environmental exposure
Leaves hair feeling fresh and revitalised
This shampoo is designed for anyone who wants to maintain cool, vibrant, salon‑fresh colour without constant toning appointments. Its pure violet pigments work instantly to counteract yellow tones, while the gentle formula keeps hair soft, hydrated, and manageable. It’s the perfect balance of effective toning and nourishing care.
Apply to wet hair and massage into a rich lather.
Leave on for 1–5 minutes depending on desired toning strength.
Rinse thoroughly.
Follow with a hydrating conditioner or mask.
Use 1–3 times per week or as needed to maintain tone.
Pro Tip: For stronger toning, leave on longer. For subtle maintenance, mix with your regular shampoo.
(General ingredient categories — adjust if you have the exact list)
Violet pigments
Gentle cleansing agents
Conditioning polymers
Hydrating agents
Fragrance
This formula is designed to tone effectively while keeping hair soft and manageable.
The KOBO Yellow Out Pure Violet Shampoo 320ml is available now at Kess Hair & Beauty Online Store, New Zealand’s trusted destination for premium haircare and salon‑quality colour maintenance products. Enjoy fast shipping, secure checkout, and authentic KOBO products. Stock is limited—refresh your blonde today.
It significantly reduces yellow and brassy tones, especially with regular use.
Yes — it brightens grey and silver hair beautifully.
1–3 times per week depending on your toning needs.
It is gentle, but follow with conditioner for best results.
Yes — it helps reduce warm tones in highlighted or balayage brunettes.
If left on too long, slight purple staining may occur but washes out easily.
Yes — it is formulated for colour‑treated and lightened hair.
Yes — it tones all hair textures.
Yes — it is safe for chemically treated hair.
It’s best used a few times per week to avoid over‑toning.
Have been using Kevin Murphy products for many years . Great results, hair always thick and shiny .
Smells good too
Its a beautiful product that supports my post chemo hair
I find using the Lust haircolour for touching up around the edges and parting lines so effective and easy. You dont have to be too careful, just swipe the brush on the colour and then run it over your hair. So easy and it looks completely natural. It will stay in until you wash your hair again
Excellent shampoo. Does not strip hair. Smells great and is not overpowering. Maintains colour well. Excellent price and a little goes a long way. Highly recommended!
This kit has everything you need and it does exactly what it says my hair was not damaged and I achieved a very light shade on medium to dark hair
I’ve been using this shampoo for a while now and love it so much I got my mum to start using it too. We both struggle with dry hair and it’s really helped with that.
I have used Goldwell product for a long time and switch around what I use. But this duo is my favourite especially the conditioner. It’s so conditioning but still lightweight. Makes my hair very combable which is not an easy thing to do. Will definitely repurchase :)
Worth the money, leaves my hair so soft and silky. Easy to apply with the spray bottle but it does take a few minutes to apply.
This product coats roots with a very fine powder mist, giving instant invisible body. There is no visible residue or stickiness and like all Kevin Murphy, it has a delightful fragrance.
Always fantastic service
Great products and service, will be back !
I used the sample of this and just had to buy the bottles it's great I love it makes my hair smooth and frizz free all day
So much better then cheap grocery store stuff hardly need any to get fantastic results
Love the pouch and that its bright, so easy to spot!
What an awesome wee package perfect for the toilet bags you won’t be disappointed. Love them
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