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Neutralise unwanted brassiness and revive your blonde with KOBO Yellow Out Pure Violet Shampoo 320ml, a salon‑grade toning shampoo designed to keep blonde, grey, and highlighted hair looking fresh, bright, and beautifully cool‑toned. Formulated with intense violet pigments, this shampoo counteracts yellow and warm undertones, restoring clarity and vibrancy to your colour.
Perfect for maintaining salon results at home, KOBO Yellow Out gently cleanses while depositing tone‑correcting pigments that instantly brighten dull or brassy hair. Its nourishing formula helps maintain softness, shine, and manageability, making it ideal for regular use without drying or damaging the hair.
Whether you’re a platinum blonde, ash brunette, silver fox, or balayage lover, this shampoo is your go‑to solution for keeping your colour crisp, cool, and luminous.
Pure Violet Pigments to neutralise yellow and brassy tones
Brightening formula for blonde, grey, silver, and highlighted hair
Gentle cleansing without stripping moisture
Enhances shine and softness
Salon‑quality toning at home
Suitable for regular use
320ml professional bottle
Hair Types:
Fine, medium, thick
Straight, wavy, curly
Natural, colour‑treated, or chemically lightened
Ideal For:
Blonde hair (platinum, ash, beige, icy)
Grey or silver hair
Highlighted or balayage hair
Brunettes wanting to reduce warm tones
Anyone experiencing brassiness or yellowing
Neutralises brassiness for cooler, cleaner tones
Restores brightness to dull blonde or grey hair
Improves softness and shine
Helps maintain salon colour between appointments
Reduces yellowing caused by heat, minerals, or environmental exposure
Leaves hair feeling fresh and revitalised
This shampoo is designed for anyone who wants to maintain cool, vibrant, salon‑fresh colour without constant toning appointments. Its pure violet pigments work instantly to counteract yellow tones, while the gentle formula keeps hair soft, hydrated, and manageable. It’s the perfect balance of effective toning and nourishing care.
Apply to wet hair and massage into a rich lather.
Leave on for 1–5 minutes depending on desired toning strength.
Rinse thoroughly.
Follow with a hydrating conditioner or mask.
Use 1–3 times per week or as needed to maintain tone.
Pro Tip: For stronger toning, leave on longer. For subtle maintenance, mix with your regular shampoo.
(General ingredient categories — adjust if you have the exact list)
Violet pigments
Gentle cleansing agents
Conditioning polymers
Hydrating agents
Fragrance
This formula is designed to tone effectively while keeping hair soft and manageable.
The KOBO Yellow Out Pure Violet Shampoo 320ml is available now at Kess Hair & Beauty Online Store, New Zealand’s trusted destination for premium haircare and salon‑quality colour maintenance products. Enjoy fast shipping, secure checkout, and authentic KOBO products. Stock is limited—refresh your blonde today.
It significantly reduces yellow and brassy tones, especially with regular use.
Yes — it brightens grey and silver hair beautifully.
1–3 times per week depending on your toning needs.
It is gentle, but follow with conditioner for best results.
Yes — it helps reduce warm tones in highlighted or balayage brunettes.
If left on too long, slight purple staining may occur but washes out easily.
Yes — it is formulated for colour‑treated and lightened hair.
Yes — it tones all hair textures.
Yes — it is safe for chemically treated hair.
It’s best used a few times per week to avoid over‑toning.
Easy to buy and prompt service. AAA+
It's really good as it's free from nasties
I've been using this product for years. It's not that easy to find any more, so I'm glad it's still available at Kess. It's perfect if your hair needs to be freshened regularly but won't tolerate frequent washing with shampoo.
Have used this shampoo for many years l. Have tried others but always go back yo it.
Highly recommend Kriti from chartwell branch. She did an amasing job with my eyebrows.
Smooth purchasing. The shampoo bottle lid was not securely on and the box was full of shampoo on arrival so a little gutted about that but otherwise all was good. Thanks!
This product is a everyday must have for my sensitive skin
I haven't used them yet - but very prompt delivery
Very light on hair, holds the volume - great for fine hair. Will repurchase.
Great product and great service
was promptly delivered and exactly what i had ordered.
Very happy that just with the first use, my hair was smoothen and even looks straight. Told my friends on this amazing find!
Items arrived quickly and in perfect condition. Very easy transaction and I'm very happy with my items.
Now a big Beaver fan!! Smells yum + hair feels gorgeous after. Definitely buying big bottle but having fun trialing all the small travel size products 😊
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