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The Joico Defy Damage In a Flash bond-building treatment wastes no time getting to the heart of healthy-looking hair. One post-shampoo application builds bonds, strengthens*, and protects hair from breakage*. This damage-defying treatment includes our Enhanced Bonding Technology and Liquid Keratin. Enhanced Bonding Technology builds bonds and strengthens hair fibers for healthy-looking results you can see and feel. Liquid Keratin, an essential building block of healthy hair.
*Against combing breakage on damaged hair vs. untreated hair
How to use: Cleanse hair using Defy Damage Protective Shampoo. Apply Defy Damage In A Flash directly to hair, from mid-lengths to ends, avoiding the roots. Work into hair until liquid turns creamy. Leave in for 7 seconds. Rinse.
This is my go to shampoo, I have thick, strong straight hair. This shampoo is great for my hair type which controls my hair, looks shinny and healthy.
Love using it on my fine hair as it gives more texture and bounce. I have been using this product for many years now.
Leaves the hair so soft and smooth
Daughter loves it
Absolutely love this shop and the free gift that’s top quality makes it even better
Amazing hand cream. It just doesn't sit on the top of your skin. It gets absorbed deep down. Its nourishing and protective.
Love the Silver shampoo and conditioner for the lovely colour tints it puts in my hair.
Love this product, leaves hair soft and tangle free for days
Hair feels great 😍
Colour was perfect. Vibrant & beautiful
been using it for a while and it really works
Wish it was a bigger bottle
Easy too use, may need extra gloves as they break easily. Apart from that it does the job.
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