Joico Color Intensity Eraser hair color remover tube package, multicolor label

Joico Color Intensity Eraser Color Remover 1.5 oz/43g

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$23.90 NZD; RRP : ~~$28.00 NZD~~; $23.90 NZD
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Vendor: Joico

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Vendor: Joico

Joico Color Intensity Eraser Color Remover 1.5 oz/43g

~~$28.00~~ $23.90

Quantity:

Vendor: Joico

Joico Color Intensity Eraser Color Remover 1.5 oz/43g

~~$28.00~~ $23.90

Description
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Erase with Ease. Color Intensity Eraser lifts direct dyes and semi-permanent color in 30 minutes or less. Color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming with healthy-looking condition! In 30 minutes or less, this brilliant K-PAK Keratin-enriched formula lifts direct dyes, leaving hair joi-fully ready for its next color transformation.

Features and Benefits:
• Easy one-step direct dye removal in 30 minutes or less
• Drip-free formula, easy to apply
• Contains proteins that help condition and protect hair during lifting
• Amino acids to help boost lifting power and guard against breakage
• Hair identical proteins to help protect hair's integrity
• Removes direct dyes/semi-permanent color in 1 step
• Creamy, drip-free formula
• Cuticle nourishing K-PAK proteins help condition hair during lifting, for healthier results
• Endless creative uses

How To Use:

1. Mix with 20 Volume (6%) Veroxide or LumiShine Developer
2. Using a non-metallic bowl, mix one full Color Intensity Eraser packet with 3oz of 20 Volume Veroxide or LumiShine Developer
3. Using a color brush, apply ONLY to hair that has been pre-lightened and treated with direct dyes or semi-permanent hair color
4. Process for up to 30 minutes at room temperature, checking every 5 minutes until desired results is achieved
5. Rinse Color Intensity Eraser from the hair with Color Safe Shampoo, then follow with Color Safe Conditioner.

Answers to FAQS:
• Recommended to completely remove Color Intensity shades from pre-lightened hair. When removing red color, it may not erase all residual color but will remove enough red so that a new shade may be applied.
• Is highly effective for the removal of direct dyes in semi-permanent hair colors for another brands.
• Not recommended for the removal of demi-permanent or permanent hair color
• Can be used in isolated areas: apply it in a foil or freehand to remove direct dyes in a specific area
• To erase vibrant shades from pre-lightened hair; use 20 Volume Developer
• To erase pastel or highly faded Intensity shades, use 10 Volume Developer or warm water
• The lower volume of developer that is used, the more gentle the direct dye removal.

Let customers speak for us

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07/29/2026