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Take control of your style with Goldwell StyleSign Texture Roughman, a high-performance matte cream paste that delivers instant hold, total control, and a cool, textured finish. Whether you're sculpting sleek looks or disheveled styles, this salon-grade paste gives you the power to create bold, long-lasting hair with a natural matte effect.
Maximum Hold: 5/5 – Ultra-strong control for up to 72 hours
Matte Finish – Light matte effect for modern, edgy styles
FlexPROtec Complex – Protects against heat, UV rays, and color fade
Humidity Resistant – Keeps styles intact even in challenging climates
Non-Greasy Texture – Easy to apply and restyle throughout the day
Fragrance – Fresh and green with spearmint and leafy notes
Ideal for:
Normal to coarse hair
Short to medium lengths
Straight or wavy textures
Hair needing strong hold and matte definition
Work a small amount into towel-dried or dry hair.
Sculpt and style using fingers or tools.
For maximum matte effect, apply to dry hair.
Stylist Tip: Perfect for men’s grooming and edgy short styles.
Provides instant hold and long-lasting control
Adds texture and definition without shine
Protects hair from heat styling and UV damage
Allows for easy restyling throughout the day
Leaves hair natural-looking and touchable
Water (Aqua/Eau)
Petrolatum, Ozokerite, Calcium Sulfate
Trilaureth-4 Phosphate, Propanediol
Hydrated Silica, PEG-40 Hydrogenated Castor Oil
VP/VA Copolymer, Glyceryl Stearate, PEG-100 Stearate
Himanthalia Elongata Extract (Marine Bamboo)
Fragrance (Parfum), BHT, Benzoic Acid
Free from: Parabens, Silicones, Mineral Oils Vegan & cruelty-free formula
The Goldwell StyleSign Texture Roughman Texturizing Paste (100ml) is available now at Kess Hair & Beauty Online Store, your trusted online destination for professional haircare. Enjoy fast shipping, secure checkout, and expert-selected products that bring salon-quality styling to your fingertips. Currently out of stock? Subscribe for restock alerts and never miss out.
Is this paste suitable for color-treated hair? Yes, it includes UV filters to protect against color fade.
Can I use it on dry hair? Absolutely! It works best on dry hair for maximum matte effect.
Does it leave hair greasy or sticky? No, it has a non-greasy texture and leaves no residue.
Is it safe for daily use? Yes, it’s gentle and easy to wash out.
Will it weigh down fine hair? It’s best suited for normal to coarse hair; fine hair may need lighter styling products.
Does it protect against heat styling? Yes, the FlexPROtec Complex offers heat protection.
Is the scent strong? No, it has a fresh green fragrance that fades subtly.
Can men use this product? Definitely! It’s especially popular for short, sculpted styles.
How long does the 100ml jar last? Typically 4–6 weeks with regular use, depending on hair length and frequency.
Can I layer it with other styling products? Yes, it pairs well with sprays, gels, and finishing serums.
Hair feels great 😍
Colour was perfect. Vibrant & beautiful
been using it for a while and it really works
Wish it was a bigger bottle
Easy too use, may need extra gloves as they break easily. Apart from that it does the job.
Love the colour, beautiful and vibrant. Didnt need much still have heaps left to use.
Awesome range of products! I have been able to trial so many at reasonable prices. My wishlist is out of control lol!
Noticed delivery has slowed down since first purchase. Last order took 7 days, a longtime in this online age.
Fantastic
Prompt delivery, fabulous price and product. Love my Wella Fusion. Great service- thankyou
I have only used so far to encourage a hot iron curl & its great. Feels nice n soft on my thick coarse grey hair & smells delicious too, which even my partner noticed!! Big Beaver fan.
Does as it says + super sexy shiny! I enjoy the Beaver products on my thick coarse grey hair & at a great price too.
Silly name but great price, smells yum & my thick natural grey coarse hair feels gorgeous after.
If unsure try the 60ml travel size first.
Silly name but great price, smells yum & my thick natural grey coarse hair feels gorgeous after.
If unsure try the 60ml travel size first.
Great for adding darker grey tone over natural grey, especially the super white bits!! Nice n cheap, not permanent & easy to use.
*I put mine in pre shower as hate the double rinse carry on. Oops.
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