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Take control of your style with Goldwell StyleSign Texture Roughman, a high-performance matte cream paste that delivers instant hold, total control, and a cool, textured finish. Whether you're sculpting sleek looks or disheveled styles, this salon-grade paste gives you the power to create bold, long-lasting hair with a natural matte effect.
Maximum Hold: 5/5 – Ultra-strong control for up to 72 hours
Matte Finish – Light matte effect for modern, edgy styles
FlexPROtec Complex – Protects against heat, UV rays, and color fade
Humidity Resistant – Keeps styles intact even in challenging climates
Non-Greasy Texture – Easy to apply and restyle throughout the day
Fragrance – Fresh and green with spearmint and leafy notes
Ideal for:
Normal to coarse hair
Short to medium lengths
Straight or wavy textures
Hair needing strong hold and matte definition
Work a small amount into towel-dried or dry hair.
Sculpt and style using fingers or tools.
For maximum matte effect, apply to dry hair.
Stylist Tip: Perfect for men’s grooming and edgy short styles.
Provides instant hold and long-lasting control
Adds texture and definition without shine
Protects hair from heat styling and UV damage
Allows for easy restyling throughout the day
Leaves hair natural-looking and touchable
Water (Aqua/Eau)
Petrolatum, Ozokerite, Calcium Sulfate
Trilaureth-4 Phosphate, Propanediol
Hydrated Silica, PEG-40 Hydrogenated Castor Oil
VP/VA Copolymer, Glyceryl Stearate, PEG-100 Stearate
Himanthalia Elongata Extract (Marine Bamboo)
Fragrance (Parfum), BHT, Benzoic Acid
Free from: Parabens, Silicones, Mineral Oils Vegan & cruelty-free formula
The Goldwell StyleSign Texture Roughman Texturizing Paste (100ml) is available now at Kess Hair & Beauty Online Store, your trusted online destination for professional haircare. Enjoy fast shipping, secure checkout, and expert-selected products that bring salon-quality styling to your fingertips. Currently out of stock? Subscribe for restock alerts and never miss out.
Is this paste suitable for color-treated hair? Yes, it includes UV filters to protect against color fade.
Can I use it on dry hair? Absolutely! It works best on dry hair for maximum matte effect.
Does it leave hair greasy or sticky? No, it has a non-greasy texture and leaves no residue.
Is it safe for daily use? Yes, it’s gentle and easy to wash out.
Will it weigh down fine hair? It’s best suited for normal to coarse hair; fine hair may need lighter styling products.
Does it protect against heat styling? Yes, the FlexPROtec Complex offers heat protection.
Is the scent strong? No, it has a fresh green fragrance that fades subtly.
Can men use this product? Definitely! It’s especially popular for short, sculpted styles.
How long does the 100ml jar last? Typically 4–6 weeks with regular use, depending on hair length and frequency.
Can I layer it with other styling products? Yes, it pairs well with sprays, gels, and finishing serums.
I’m so impressed with the level of service and the great work he did on my hair! It took less than 3 hours and he was done, and my hair colour, texture, everything was so perfect. For context, I have curly, black hair.. Can’t thank him enough for this… I LOVE IT! So many compliments too :)
I love it
This leave in spray is fantastic, it definitely got rid of any brassiness. Looked like I just left the salon. Love it!!!
Highly recommend this set. Each scent is amazing. Perfect for every day use. Delivery was fast and packaging excellent. No regrets with my purchase
Everything you need for application is included. Comes with plenty of product and good instructions. I would absolutely buy this kit again
I have very fine hair but often find hair moisture masks heavy leaving the hair almost oily looking but this is perfect every time and can use daily without issues, alway leaves my hair feeling soft and healthy looking, love it .
Amazing hair mask makes it smooth and frizz free
The pump delivers a good measure of product. Makes things easier to apply
Fabulous hair oil for curly hair. Fast delivery helps too
(Used after bleaching hair first, with bleach kit also from KESS) The Danger Jones color is an excellent professional product. It takes well to the hair without damaging at all. The colour is vibrant and really lasts even after many washes. Will absolutely be ordering this brand again
Great product, used it for years
I switched to Pureology after advice from one amazing hairdresser in Ireland few years ago and I never went back to other brands. I have psoriasis and super dry scalp and thick and abundant hair but extremely dry and Pureology is the only one company, which works amazing for both my skin and hair. I highly recommend this brand and I can guarantee that it’s worth to spend little more in exchange for visible effects. Plus you don’t need to use more of it (even if you have heaps of long, thick hair) - it’s foaming very well. After dying my hair I’m using red series for coloured, and damaged hair and it’s also great! Hair are smooth and shiny, frizz is calmed down and curls looks healthy after using both red and pink series. Thank you Pureology!
Great product and delivered quickly
Great hold for my fine curly hair
Fantastic product, I would recommend to anyone, particularly if dry skin is a problem using other soaps.
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