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Take control of your style with Goldwell StyleSign Texture Roughman, a high-performance matte cream paste that delivers instant hold, total control, and a cool, textured finish. Whether you're sculpting sleek looks or disheveled styles, this salon-grade paste gives you the power to create bold, long-lasting hair with a natural matte effect.
Maximum Hold: 5/5 – Ultra-strong control for up to 72 hours
Matte Finish – Light matte effect for modern, edgy styles
FlexPROtec Complex – Protects against heat, UV rays, and color fade
Humidity Resistant – Keeps styles intact even in challenging climates
Non-Greasy Texture – Easy to apply and restyle throughout the day
Fragrance – Fresh and green with spearmint and leafy notes
Ideal for:
Normal to coarse hair
Short to medium lengths
Straight or wavy textures
Hair needing strong hold and matte definition
Work a small amount into towel-dried or dry hair.
Sculpt and style using fingers or tools.
For maximum matte effect, apply to dry hair.
Stylist Tip: Perfect for men’s grooming and edgy short styles.
Provides instant hold and long-lasting control
Adds texture and definition without shine
Protects hair from heat styling and UV damage
Allows for easy restyling throughout the day
Leaves hair natural-looking and touchable
Water (Aqua/Eau)
Petrolatum, Ozokerite, Calcium Sulfate
Trilaureth-4 Phosphate, Propanediol
Hydrated Silica, PEG-40 Hydrogenated Castor Oil
VP/VA Copolymer, Glyceryl Stearate, PEG-100 Stearate
Himanthalia Elongata Extract (Marine Bamboo)
Fragrance (Parfum), BHT, Benzoic Acid
Free from: Parabens, Silicones, Mineral Oils Vegan & cruelty-free formula
The Goldwell StyleSign Texture Roughman Texturizing Paste (100ml) is available now at Kess Hair & Beauty Online Store, your trusted online destination for professional haircare. Enjoy fast shipping, secure checkout, and expert-selected products that bring salon-quality styling to your fingertips. Currently out of stock? Subscribe for restock alerts and never miss out.
Is this paste suitable for color-treated hair? Yes, it includes UV filters to protect against color fade.
Can I use it on dry hair? Absolutely! It works best on dry hair for maximum matte effect.
Does it leave hair greasy or sticky? No, it has a non-greasy texture and leaves no residue.
Is it safe for daily use? Yes, it’s gentle and easy to wash out.
Will it weigh down fine hair? It’s best suited for normal to coarse hair; fine hair may need lighter styling products.
Does it protect against heat styling? Yes, the FlexPROtec Complex offers heat protection.
Is the scent strong? No, it has a fresh green fragrance that fades subtly.
Can men use this product? Definitely! It’s especially popular for short, sculpted styles.
How long does the 100ml jar last? Typically 4–6 weeks with regular use, depending on hair length and frequency.
Can I layer it with other styling products? Yes, it pairs well with sprays, gels, and finishing serums.
Efficient and professional.
Love this handcream smells lovely and works well on dry hands.
Smaller than I thought BUT I love it. Works so well with my thinning hair. Thx
Good size for travel
worked great on my grey/silver hair, no bleaching needed, most impressed, colour holds really great. recomended A+++
I'm so happy to find an online New Zealand supplier for The Body Shop Body Butters. They have been a staple of mine for many years and I was gutted to hear The Body Shop had withdrawn from NZ. Thanks for stocking them!
Awesome product, blue moon great colour
The musk is my favorite and am very happy with my order thankyou ☺️
Brilliant very happy
Works well for the grey in my hair
I went to Mangere branch first, then ended up calling Manukau where Jenny said "not a problem, come here" so I went and she was so awesome and amazing from start to finish. Was my first time getting full highlights and I wasn't sure about color etc but Jenny provided the advice and support going through the process. So I left it in her hands and was really happy with the end result. Thank you Jenny! and apron girl lol
Great product for my highlighted hair. And even better in the larger packaging. Thanks Kess
AAA+++ Thank you
Works fantastically
Love this product. I won't use anything else. You only need a tiny amount to lather, so it lasts for a very long time.
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