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Take control of your style with Goldwell StyleSign Texture Roughman, a high-performance matte cream paste that delivers instant hold, total control, and a cool, textured finish. Whether you're sculpting sleek looks or disheveled styles, this salon-grade paste gives you the power to create bold, long-lasting hair with a natural matte effect.
Maximum Hold: 5/5 – Ultra-strong control for up to 72 hours
Matte Finish – Light matte effect for modern, edgy styles
FlexPROtec Complex – Protects against heat, UV rays, and color fade
Humidity Resistant – Keeps styles intact even in challenging climates
Non-Greasy Texture – Easy to apply and restyle throughout the day
Fragrance – Fresh and green with spearmint and leafy notes
Ideal for:
Normal to coarse hair
Short to medium lengths
Straight or wavy textures
Hair needing strong hold and matte definition
Work a small amount into towel-dried or dry hair.
Sculpt and style using fingers or tools.
For maximum matte effect, apply to dry hair.
Stylist Tip: Perfect for men’s grooming and edgy short styles.
Provides instant hold and long-lasting control
Adds texture and definition without shine
Protects hair from heat styling and UV damage
Allows for easy restyling throughout the day
Leaves hair natural-looking and touchable
Water (Aqua/Eau)
Petrolatum, Ozokerite, Calcium Sulfate
Trilaureth-4 Phosphate, Propanediol
Hydrated Silica, PEG-40 Hydrogenated Castor Oil
VP/VA Copolymer, Glyceryl Stearate, PEG-100 Stearate
Himanthalia Elongata Extract (Marine Bamboo)
Fragrance (Parfum), BHT, Benzoic Acid
Free from: Parabens, Silicones, Mineral Oils Vegan & cruelty-free formula
The Goldwell StyleSign Texture Roughman Texturizing Paste (100ml) is available now at Kess Hair & Beauty Online Store, your trusted online destination for professional haircare. Enjoy fast shipping, secure checkout, and expert-selected products that bring salon-quality styling to your fingertips. Currently out of stock? Subscribe for restock alerts and never miss out.
Is this paste suitable for color-treated hair? Yes, it includes UV filters to protect against color fade.
Can I use it on dry hair? Absolutely! It works best on dry hair for maximum matte effect.
Does it leave hair greasy or sticky? No, it has a non-greasy texture and leaves no residue.
Is it safe for daily use? Yes, it’s gentle and easy to wash out.
Will it weigh down fine hair? It’s best suited for normal to coarse hair; fine hair may need lighter styling products.
Does it protect against heat styling? Yes, the FlexPROtec Complex offers heat protection.
Is the scent strong? No, it has a fresh green fragrance that fades subtly.
Can men use this product? Definitely! It’s especially popular for short, sculpted styles.
How long does the 100ml jar last? Typically 4–6 weeks with regular use, depending on hair length and frequency.
Can I layer it with other styling products? Yes, it pairs well with sprays, gels, and finishing serums.
Made my hair feel so soft
I've been using this shampoo since last year, and since I started using it, my hair has noticeably improved. I repurchased it again, and I'm so grateful for the fast delivery and careful packaging.
Beautuful
NIce product with great fragnance
The best hair color on my white hair i have ever used. I have been using it for at least 2yrs now.
Murrays Cocosoft Coconut Oil. White 12.5oz
So good! Love goldwell and this bundle is absolutely perfect for me.
Absolutely THRILLED with the product!! Price, Customer Service absolutely THE BEST!! Thank you so much!!
Always my go to for my thick hair, love it
Moroccanoil has been my flavour for 20 years, and you have the best range, and good prices thank you Jodi
Wella Professionals Invigo 1L Nutri-Enrich Duo
The Body Shop - White Musk Body Lotion 250ML
Love this shampoo. Gives my white hair a lift
Great product super service
Juuce Protect Hydrate Restore Shampoo & Conditioner 15ml Sachet
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