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Take control of your style with Goldwell StyleSign Texture Roughman, a high-performance matte cream paste that delivers instant hold, total control, and a cool, textured finish. Whether you're sculpting sleek looks or disheveled styles, this salon-grade paste gives you the power to create bold, long-lasting hair with a natural matte effect.
Maximum Hold: 5/5 – Ultra-strong control for up to 72 hours
Matte Finish – Light matte effect for modern, edgy styles
FlexPROtec Complex – Protects against heat, UV rays, and color fade
Humidity Resistant – Keeps styles intact even in challenging climates
Non-Greasy Texture – Easy to apply and restyle throughout the day
Fragrance – Fresh and green with spearmint and leafy notes
Ideal for:
Normal to coarse hair
Short to medium lengths
Straight or wavy textures
Hair needing strong hold and matte definition
Work a small amount into towel-dried or dry hair.
Sculpt and style using fingers or tools.
For maximum matte effect, apply to dry hair.
Stylist Tip: Perfect for men’s grooming and edgy short styles.
Provides instant hold and long-lasting control
Adds texture and definition without shine
Protects hair from heat styling and UV damage
Allows for easy restyling throughout the day
Leaves hair natural-looking and touchable
Water (Aqua/Eau)
Petrolatum, Ozokerite, Calcium Sulfate
Trilaureth-4 Phosphate, Propanediol
Hydrated Silica, PEG-40 Hydrogenated Castor Oil
VP/VA Copolymer, Glyceryl Stearate, PEG-100 Stearate
Himanthalia Elongata Extract (Marine Bamboo)
Fragrance (Parfum), BHT, Benzoic Acid
Free from: Parabens, Silicones, Mineral Oils Vegan & cruelty-free formula
The Goldwell StyleSign Texture Roughman Texturizing Paste (100ml) is available now at Kess Hair & Beauty Online Store, your trusted online destination for professional haircare. Enjoy fast shipping, secure checkout, and expert-selected products that bring salon-quality styling to your fingertips. Currently out of stock? Subscribe for restock alerts and never miss out.
Is this paste suitable for color-treated hair? Yes, it includes UV filters to protect against color fade.
Can I use it on dry hair? Absolutely! It works best on dry hair for maximum matte effect.
Does it leave hair greasy or sticky? No, it has a non-greasy texture and leaves no residue.
Is it safe for daily use? Yes, it’s gentle and easy to wash out.
Will it weigh down fine hair? It’s best suited for normal to coarse hair; fine hair may need lighter styling products.
Does it protect against heat styling? Yes, the FlexPROtec Complex offers heat protection.
Is the scent strong? No, it has a fresh green fragrance that fades subtly.
Can men use this product? Definitely! It’s especially popular for short, sculpted styles.
How long does the 100ml jar last? Typically 4–6 weeks with regular use, depending on hair length and frequency.
Can I layer it with other styling products? Yes, it pairs well with sprays, gels, and finishing serums.
What an awesome wee package perfect for the toilet bags you won’t be disappointed. Love them
Great price and product. Very happy return customer
Absolutely love this works well with my hair
Absolutely loving this works well with my hair
This stuff is amazing. Works so fast at toning. I have natural grey/brown hair. Makes my brown pop and my grey shine. Tho don’t over use coz it drys ya hair out
Always a great price for products and fast delivery as I don’t have a branch nearby.
Products arrived promptly, online ordering was simple & not much effort at all. The best part was not having to wait long & the free tweezers was a bonus! Am yet to use products, ordered early because I thought it would take LONG before I got them.
Excellent service and wonderful products
ช่วยปรับโครงสร้างผมของฉันให้แข็งแรงขึ้นมากๆ แต่ต้องใช้ควบคู่กับครีมนวดผมของมันนะ ถึงจะเห็นผลดีที่สุด ผมนุ่ม เด้ง ดูสุขภาพดีสุดๆ
I have been using the Expert Vitamino line of products, the masque is exception. After using the masque followed by conditioner and the leave in conditioner and giving it a blow dry, my hair looks and feels like I just came from the parlour. Best investment.
Perfect size to take away on holiday.
Thanks Kess Hair and Beauty for your wonderful service. Keep me up to date with my order and delivery was very prompt.
This is my go to shampoo, I have thick, strong straight hair. This shampoo is great for my hair type which controls my hair, looks shinny and healthy.
Love using it on my fine hair as it gives more texture and bounce. I have been using this product for many years now.
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