Danger Jones Semi Permanent Hair Colour - CHECKMATE (Hottest Cool Red) 118ml

Danger Jones Semi Permanent Hair Colour – CHECKMATE (Hottest Cool Red) 118ml

The Danger Jones Semi Permanent Hair Colour in CHECKMATE delivers a striking, high‑impact cool red shade designed for those who want bold, head‑turning colour without compromising hair health. CHECKMATE is known for its vibrant, icy‑red tone that stays true, bright, and intense—perfect for creative colour lovers, trendsetters, and anyone wanting a dramatic transformation. With a creamy, conditioning formula, this semi‑permanent dye deposits rich pigment while leaving hair feeling soft, shiny, and nourished.

This 118ml tube is ideal for full-head applications, colour refreshes, or creative techniques like melts, panels, and streaks. Whether you’re a professional stylist or colouring at home, CHECKMATE gives you salon‑quality results with long‑lasting vibrancy.

Benefits

• Ultra‑Vibrant Cool Red Shade — Delivers a bold, icy red tone that stands out on pre‑lightened hair.

• Conditioning Formula — Helps maintain softness and shine during and after colouring.

• Semi‑Permanent & Damage‑Free — No ammonia, no peroxide, and no harsh chemicals.

• Smooth, Creamy Texture — Easy to apply, spreads evenly, and saturates hair beautifully.

• Fade‑Resistant Pigments — Designed to last longer with proper aftercare.

• Perfect for Creative Colouring — Ideal for full coverage, highlights, colour blocking, and artistic blends.

Why Choose CHECKMATE?

CHECKMATE is the perfect choice if you want a cool‑toned red that doesn’t lean orange or copper. It’s bold, modern, and fashion‑forward—ideal for clients or individuals who love statement colours. The formula is gentle enough for repeated use, making it great for maintaining vivid reds without damaging the hair. Its rich pigment load ensures your colour looks intense from the first application.

How to Use

1. Prep the Hair: For best results, apply on pre‑lightened, clean, dry hair (level 8–10 recommended for maximum vibrancy).

2. Section & Apply: Use gloves and apply the colour evenly from roots to ends using a tint brush.

3. Process: Leave on for 20–45 minutes depending on desired intensity.

4. Rinse: Rinse thoroughly with cool water until the water runs clear. Do not shampoo immediately after colouring.

5. Maintain: Use sulphate‑free shampoo and conditioner to extend colour life.

(Always perform a patch test and strand test before full application.)

Ingredients

Danger Jones colours typically include:

• Conditioning agents — Support softness and shine.

• Direct dyes — Provide rich, semi‑permanent pigment.

• Hydrating emollients — Help maintain hair moisture during colouring.

Important: Ingredients may vary by shade or batch. Please check the product packaging for the full and most accurate ingredient list before purchasing or using.

Additional Product Highlights

• Vegan‑friendly

• Cruelty‑free

• No ammonia

• No peroxide

• Suitable for all hair types

• Ideal for both professional and at‑home use

Availability at Kess Hair & Beauty Online Store

The Danger Jones Semi Permanent Hair Colour – CHECKMATE (Hottest Cool Red) 118ml is now available at Kess Hair & Beauty Online Store. Shop confidently from a trusted New Zealand retailer and enjoy fast nationwide delivery. Whether you’re refreshing your colour or creating a bold new look, CHECKMATE is the perfect addition to your creative hair‑colouring kit.