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The Beox Royal Gold 24K Luminous Shampoo 250ml is a premium, salon‑grade formula enriched with 24K gold particles, nutrient‑rich oils, and advanced smoothing technology. Designed to gently cleanse while enhancing luminosity, this shampoo revitalises dull, dry, or chemically treated hair, leaving it silky, radiant, and beautifully nourished. Its rich, creamy texture delivers a luxurious cleansing experience that transforms hair from the very first wash.
24K gold‑infused formula for luminous shine
Deep hydration for dry or damaged hair
Frizz‑smoothing technology for silky softness
Strengthening oils that improve elasticity
Gentle cleansing suitable for daily use
Free from harsh, moisture‑stripping ingredients
Hair Types: Dry, dull, frizzy, damaged, chemically treated, colour‑treated
Scalp Types: Normal, dry, mildly sensitive
Ideal For:
Restoring shine and luminosity
Smoothing frizz
Hydrating dry or coarse hair
Reviving chemically treated hair
Perfect for anyone wanting luxuriously smooth, radiant, and healthy‑looking hair.
Boosts shine and luminosity with 24K gold particles
Deeply hydrates and softens hair
Reduces frizz, dryness, and roughness
Strengthens hair fibres and improves elasticity
Enhances manageability and reduces tangles
Leaves hair silky, smooth, and radiant
Ideal as a prep step before the Royal Gold 24K Luminous Mask
Apply to wet hair.
Massage gently into the scalp and lengths until a rich lather forms.
Rinse thoroughly.
Repeat if needed for deeper cleansing.
Follow with Beox Royal Gold 24K Luminous Mask for best results.
Pro Tip: Rinse with cool water to help seal the cuticle and boost shine.
24K Gold Particles – enhance shine and luminosity
Nourishing Oils & Butters – hydrate and soften
Strengthening Agents – improve elasticity and reduce breakage
Smoothing Components – reduce frizz and enhance silkiness
(Full ingredient list available on product packaging.)
The Beox Royal Gold 24K Luminous Shampoo 250ml is available now at Kess Hair & Beauty Online Store, your trusted destination for premium, luxury haircare in New Zealand. Enjoy fast delivery, secure checkout, and guaranteed authentic Beox products. Stock is limited — indulge your hair in 24K luxury today.
Is this shampoo suitable for colour‑treated hair Yes — it helps restore shine and softness to chemically processed hair.
Does it really contain 24K gold Yes, the formula includes micro‑particles of 24K gold for luminosity.
Can I use it daily Yes, it’s gentle enough for regular use.
Does it help with frizz Yes, it smooths the cuticle for frizz‑free softness.
Is it suitable for oily hair Yes, but oily scalps may prefer alternating with a balancing shampoo.
Does it help with dryness Absolutely — it deeply hydrates and restores moisture balance.
Will it weigh my hair down No — the formula is rich yet lightweight.
Is it safe for sensitive scalps Yes, it’s gentle and free from harsh, stripping ingredients.
Does it have a strong fragrance It has a luxurious, pleasant scent without being overpowering.
How long does the 250ml bottle last Typically 6–8 weeks, depending on usage.
I use these brushes both for my daughter and I's fine curly/ wavy hair that easily tangled. Great product highly recommend
Great color. I love the violet red time in my hair. Much nicer, cooler red.
A great product for my grey hair. I love it !
The smell of bay rum takes me way back to some of my days as a kid, getting a haircut amd a splash of bay rum, making me feel very grown up and somewhat special. The Layrite is a good aftershave. The scent is just right - not too strong and projecting, more personal and discrete, and well balanced, although the cloves are definitely front and centre. It really takes me back 50 years!
I have used these brushes for years for my fine, wavy, easily tangled hair and am now using them for my daughter who has similar hair. We get through painful mornings with ease now! Highly recommend
Love Kevin Murphy Young Again range. My hair feels so soft and silky I can’t stop running my hands through it 🤗
Love using this conditioner, leaves my dry, blonde, fizzy hair super happy and soft.
Love using this Shampoo, leaves my dry, blonde, fizzy hair super happy and soft.
This is the best, lovely solf colour, deals with brassy yellow easly. Leaves my fine dry blonde fizzy hair, soft, happy and shiny. Try so many and now I just get this one.
This really is a stand out product for coloured hair ! The shampoo and conditioner are amazing, so hydrating but no dont weight hair down (I have fine, thin hair), or leave it oily looking. The leave in conditioner is the BEST again it gives excellent hydration without leaving product residue on hair. Hair dries like normal, not oily, no product build up etc. This would have to be my fav products for coloured hair (over and above some very high end uber expensive products I have tried in the past) I will be buying again. Thank you
Superb product
Love this product makes my hair soft and brings out my highlights beautifully
I bought these for tramping. Lite weight and lovely to use!
Fabulous shampoo
Love this protection cream for my thick hair, makes my hair soft & manageable either after blowdry or iron
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