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The Beox Royal Gold 24K Luminous Shampoo 250ml is a premium, salon‑grade formula enriched with 24K gold particles, nutrient‑rich oils, and advanced smoothing technology. Designed to gently cleanse while enhancing luminosity, this shampoo revitalises dull, dry, or chemically treated hair, leaving it silky, radiant, and beautifully nourished. Its rich, creamy texture delivers a luxurious cleansing experience that transforms hair from the very first wash.
24K gold‑infused formula for luminous shine
Deep hydration for dry or damaged hair
Frizz‑smoothing technology for silky softness
Strengthening oils that improve elasticity
Gentle cleansing suitable for daily use
Free from harsh, moisture‑stripping ingredients
Hair Types: Dry, dull, frizzy, damaged, chemically treated, colour‑treated
Scalp Types: Normal, dry, mildly sensitive
Ideal For:
Restoring shine and luminosity
Smoothing frizz
Hydrating dry or coarse hair
Reviving chemically treated hair
Perfect for anyone wanting luxuriously smooth, radiant, and healthy‑looking hair.
Boosts shine and luminosity with 24K gold particles
Deeply hydrates and softens hair
Reduces frizz, dryness, and roughness
Strengthens hair fibres and improves elasticity
Enhances manageability and reduces tangles
Leaves hair silky, smooth, and radiant
Ideal as a prep step before the Royal Gold 24K Luminous Mask
Apply to wet hair.
Massage gently into the scalp and lengths until a rich lather forms.
Rinse thoroughly.
Repeat if needed for deeper cleansing.
Follow with Beox Royal Gold 24K Luminous Mask for best results.
Pro Tip: Rinse with cool water to help seal the cuticle and boost shine.
24K Gold Particles – enhance shine and luminosity
Nourishing Oils & Butters – hydrate and soften
Strengthening Agents – improve elasticity and reduce breakage
Smoothing Components – reduce frizz and enhance silkiness
(Full ingredient list available on product packaging.)
The Beox Royal Gold 24K Luminous Shampoo 250ml is available now at Kess Hair & Beauty Online Store, your trusted destination for premium, luxury haircare in New Zealand. Enjoy fast delivery, secure checkout, and guaranteed authentic Beox products. Stock is limited — indulge your hair in 24K luxury today.
Is this shampoo suitable for colour‑treated hair Yes — it helps restore shine and softness to chemically processed hair.
Does it really contain 24K gold Yes, the formula includes micro‑particles of 24K gold for luminosity.
Can I use it daily Yes, it’s gentle enough for regular use.
Does it help with frizz Yes, it smooths the cuticle for frizz‑free softness.
Is it suitable for oily hair Yes, but oily scalps may prefer alternating with a balancing shampoo.
Does it help with dryness Absolutely — it deeply hydrates and restores moisture balance.
Will it weigh my hair down No — the formula is rich yet lightweight.
Is it safe for sensitive scalps Yes, it’s gentle and free from harsh, stripping ingredients.
Does it have a strong fragrance It has a luxurious, pleasant scent without being overpowering.
How long does the 250ml bottle last Typically 6–8 weeks, depending on usage.
Flat fine hair has always been an issue but this Nak root mist really works for me
have ttued srv
My go to product, love it!
Nice and love the neutral coffee colour
Makes other conditioners feel like duds. This conditioner is truely rich and moisturising, and you don’t need much.
Have been using Kevin Murphy products for many years . Great results, hair always thick and shiny .
Smells good too
Its a beautiful product that supports my post chemo hair
I find using the Lust haircolour for touching up around the edges and parting lines so effective and easy. You dont have to be too careful, just swipe the brush on the colour and then run it over your hair. So easy and it looks completely natural. It will stay in until you wash your hair again
Excellent shampoo. Does not strip hair. Smells great and is not overpowering. Maintains colour well. Excellent price and a little goes a long way. Highly recommended!
This kit has everything you need and it does exactly what it says my hair was not damaged and I achieved a very light shade on medium to dark hair
I’ve been using this shampoo for a while now and love it so much I got my mum to start using it too. We both struggle with dry hair and it’s really helped with that.
I have used Goldwell product for a long time and switch around what I use. But this duo is my favourite especially the conditioner. It’s so conditioning but still lightweight. Makes my hair very combable which is not an easy thing to do. Will definitely repurchase :)
Worth the money, leaves my hair so soft and silky. Easy to apply with the spray bottle but it does take a few minutes to apply.
This product coats roots with a very fine powder mist, giving instant invisible body. There is no visible residue or stickiness and like all Kevin Murphy, it has a delightful fragrance.
Always fantastic service
Great products and service, will be back !
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