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The Beox Royal Gold 24K Luminous Shampoo 250ml is a premium, salon‑grade formula enriched with 24K gold particles, nutrient‑rich oils, and advanced smoothing technology. Designed to gently cleanse while enhancing luminosity, this shampoo revitalises dull, dry, or chemically treated hair, leaving it silky, radiant, and beautifully nourished. Its rich, creamy texture delivers a luxurious cleansing experience that transforms hair from the very first wash.
24K gold‑infused formula for luminous shine
Deep hydration for dry or damaged hair
Frizz‑smoothing technology for silky softness
Strengthening oils that improve elasticity
Gentle cleansing suitable for daily use
Free from harsh, moisture‑stripping ingredients
Hair Types: Dry, dull, frizzy, damaged, chemically treated, colour‑treated
Scalp Types: Normal, dry, mildly sensitive
Ideal For:
Restoring shine and luminosity
Smoothing frizz
Hydrating dry or coarse hair
Reviving chemically treated hair
Perfect for anyone wanting luxuriously smooth, radiant, and healthy‑looking hair.
Boosts shine and luminosity with 24K gold particles
Deeply hydrates and softens hair
Reduces frizz, dryness, and roughness
Strengthens hair fibres and improves elasticity
Enhances manageability and reduces tangles
Leaves hair silky, smooth, and radiant
Ideal as a prep step before the Royal Gold 24K Luminous Mask
Apply to wet hair.
Massage gently into the scalp and lengths until a rich lather forms.
Rinse thoroughly.
Repeat if needed for deeper cleansing.
Follow with Beox Royal Gold 24K Luminous Mask for best results.
Pro Tip: Rinse with cool water to help seal the cuticle and boost shine.
24K Gold Particles – enhance shine and luminosity
Nourishing Oils & Butters – hydrate and soften
Strengthening Agents – improve elasticity and reduce breakage
Smoothing Components – reduce frizz and enhance silkiness
(Full ingredient list available on product packaging.)
The Beox Royal Gold 24K Luminous Shampoo 250ml is available now at Kess Hair & Beauty Online Store, your trusted destination for premium, luxury haircare in New Zealand. Enjoy fast delivery, secure checkout, and guaranteed authentic Beox products. Stock is limited — indulge your hair in 24K luxury today.
Is this shampoo suitable for colour‑treated hair Yes — it helps restore shine and softness to chemically processed hair.
Does it really contain 24K gold Yes, the formula includes micro‑particles of 24K gold for luminosity.
Can I use it daily Yes, it’s gentle enough for regular use.
Does it help with frizz Yes, it smooths the cuticle for frizz‑free softness.
Is it suitable for oily hair Yes, but oily scalps may prefer alternating with a balancing shampoo.
Does it help with dryness Absolutely — it deeply hydrates and restores moisture balance.
Will it weigh my hair down No — the formula is rich yet lightweight.
Is it safe for sensitive scalps Yes, it’s gentle and free from harsh, stripping ingredients.
Does it have a strong fragrance It has a luxurious, pleasant scent without being overpowering.
How long does the 250ml bottle last Typically 6–8 weeks, depending on usage.
I highly recommend this conditioner - it has given my hair life again, my hair is not dead and dull any longer. Cannot recommend this product enough
This shampoo has really helped my hair gain its life back, I cannot recommend this enough
All over my experience was very good 👍🏻👍🏻
Worth every penny. This shampoo and conditioner brought back the softness and shine to my frequently coloured hair. I wish I bought the larger conditioner size. I will next time.
This light weight curl cream leaves my hair curly and shiny with a bit of bounce.
The NAK hydrating conditioner is FANTASTIC!! It has returned the much needed moisture to my hair turning my frizz back into curls. It feels great and smell great too!!
Amazing product for styling my curly hair. Eliminates frizz and leaves hair soft not tacky. I have been using this product for a couple of years, recommended to me by my Brazilian friend and I can’t say enough about how good it is, it smells nice too.
These are really lovely products and thank-you for the freebie soap. I have only used the shampoo and conditioner once but I could feel the immediate difference that it made to my hair. I will definitely become a repeat customer
Brought the Mini Straightener as a replacement for my original. I will be using it for my upcoming travels. Most valuable and most used.
Love this product.
I’m thrilled with my Body Shop products plus the bonus treat that came with my parcel. Thank you so much Kess Hair and Beauty.
I had experienced a lot of hair loss and very sensitive scalp due to illness, Angel rosemary shampoo is very gentle, and my hair is starting to look much better, and my scalp is feeling much better. I definitely recommend the Angel products.
This is my favourite conditioner, once again great service from Kess
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