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The Beox Royal Gold 24K Luminous Shampoo 250ml is a premium, salon‑grade formula enriched with 24K gold particles, nutrient‑rich oils, and advanced smoothing technology. Designed to gently cleanse while enhancing luminosity, this shampoo revitalises dull, dry, or chemically treated hair, leaving it silky, radiant, and beautifully nourished. Its rich, creamy texture delivers a luxurious cleansing experience that transforms hair from the very first wash.
24K gold‑infused formula for luminous shine
Deep hydration for dry or damaged hair
Frizz‑smoothing technology for silky softness
Strengthening oils that improve elasticity
Gentle cleansing suitable for daily use
Free from harsh, moisture‑stripping ingredients
Hair Types: Dry, dull, frizzy, damaged, chemically treated, colour‑treated
Scalp Types: Normal, dry, mildly sensitive
Ideal For:
Restoring shine and luminosity
Smoothing frizz
Hydrating dry or coarse hair
Reviving chemically treated hair
Perfect for anyone wanting luxuriously smooth, radiant, and healthy‑looking hair.
Boosts shine and luminosity with 24K gold particles
Deeply hydrates and softens hair
Reduces frizz, dryness, and roughness
Strengthens hair fibres and improves elasticity
Enhances manageability and reduces tangles
Leaves hair silky, smooth, and radiant
Ideal as a prep step before the Royal Gold 24K Luminous Mask
Apply to wet hair.
Massage gently into the scalp and lengths until a rich lather forms.
Rinse thoroughly.
Repeat if needed for deeper cleansing.
Follow with Beox Royal Gold 24K Luminous Mask for best results.
Pro Tip: Rinse with cool water to help seal the cuticle and boost shine.
24K Gold Particles – enhance shine and luminosity
Nourishing Oils & Butters – hydrate and soften
Strengthening Agents – improve elasticity and reduce breakage
Smoothing Components – reduce frizz and enhance silkiness
(Full ingredient list available on product packaging.)
The Beox Royal Gold 24K Luminous Shampoo 250ml is available now at Kess Hair & Beauty Online Store, your trusted destination for premium, luxury haircare in New Zealand. Enjoy fast delivery, secure checkout, and guaranteed authentic Beox products. Stock is limited — indulge your hair in 24K luxury today.
Is this shampoo suitable for colour‑treated hair Yes — it helps restore shine and softness to chemically processed hair.
Does it really contain 24K gold Yes, the formula includes micro‑particles of 24K gold for luminosity.
Can I use it daily Yes, it’s gentle enough for regular use.
Does it help with frizz Yes, it smooths the cuticle for frizz‑free softness.
Is it suitable for oily hair Yes, but oily scalps may prefer alternating with a balancing shampoo.
Does it help with dryness Absolutely — it deeply hydrates and restores moisture balance.
Will it weigh my hair down No — the formula is rich yet lightweight.
Is it safe for sensitive scalps Yes, it’s gentle and free from harsh, stripping ingredients.
Does it have a strong fragrance It has a luxurious, pleasant scent without being overpowering.
How long does the 250ml bottle last Typically 6–8 weeks, depending on usage.
Great product
As described and a great price.
Love it, keeps my colour fresh
I’ve finally found a hair care range that gives me the results I want, my hair feels amazing! A little goes a long way so it’s well worth the money and scent is incredible!
Perfect!- lovely product- amazing service!- thankyou
Good product and service.
Kevin Murphy Young Again wash & rinse was recommended to me by a hairdresser and it is fabulous. It makes my hair so soft and silky, I cannot stop running my hands through it. Definitely recommend giving this a try
Fast delivery, havent tryed yet, but packaging was well done no spillage,and fast delivery.,ive used these colours before, also use as tonner!! Tone down brassy look,i have darker hair,works well for an ashy shade on my natural
Excellent products, no problems with delivery.
Feels super natural & extra clean cleansed skin afterwards. Definitely buying again.
My hair is quite fine and Joico Joifull Volumizing Styler works wonders
Very nices
I use these brushes both for my daughter and I's fine curly/ wavy hair that easily tangled. Great product highly recommend
Great color. I love the violet red time in my hair. Much nicer, cooler red.
A great product for my grey hair. I love it !
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