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Define, sculpt, and energize your curls with bold texture and natural movement. Wella Professionals EIMI Curl Craft is a unique foaming wax designed to shape and enhance curls with a velvety, flexible hold. Whether you're working with natural curls or waves, this styling essential delivers definition, bounce, and control—without stiffness or residue. With a hold level of 3 out of 4, it strikes the perfect balance between structure and softness, allowing you to create expressive, touchable styles that last.
Foaming wax formula for easy application and even distribution
Hold Level 3/4: Medium to strong hold with flexibility
Velvety texture that defines curls without crunch
Adds bounce and movement to curls and waves
Lightweight and non-greasy for natural-looking results
Suitable for professional and at-home styling
Hair Types: Ideal for curly, wavy, or textured hair. Works well on short to medium lengths and enhances natural curl patterns.
Skin Types: Safe for all skin types. Dermatologically tested. A patch test is recommended for sensitive skin.
To define and sculpt curls with long-lasting hold
To add volume and bounce without weighing hair down
To control frizz and flyaways while maintaining softness
To create salon-quality styles at home with ease
Start with clean, towel-dried hair.
Dispense a small amount of product into your palms.
Distribute evenly through damp hair, focusing on mid-lengths and ends.
Scrunch hair gently to encourage curl formation.
Allow to air dry or use a diffuser for added volume and definition.
Once dry, use fingers to separate and shape curls as desired.
Aqua (Water), Isobutane, Propane, VP/VA Copolymer, PVP, Chitosan, PCA, Phenoxyethanol, Panthenol, Polyquaternium-16, PEG-40 Hydrogenated Castor Oil, Fragrance (Parfum), Disodium EDTA, Methylparaben, Laureth-4, Cetrimonium Chloride.
The Wella Professionals EIMI Curl Craft 200ml is available now at Kess Hair & Beauty Online Store. As an official Wella stockist, we offer this styling essential at a competitive price with fast delivery across New Zealand. Currently in stock, but only a few units remain—order now to elevate your curl game.
Can I use this on wavy hair? Yes! It enhances both curls and waves for added definition and bounce.
Is it suitable for fine hair? Yes, the lightweight formula won’t weigh hair down.
Does it leave a sticky or crunchy residue? No, it provides a soft, velvety finish with flexible hold.
Can I use it on dry hair? It’s best applied to damp hair for optimal results.
Does it offer heat protection? While it helps with styling, it’s not a dedicated heat protectant—use a separate product if heat styling.
Is it safe for color-treated hair? Yes, it’s gentle and suitable for all hair types, including color-treated hair.
How much product should I use? Start with a small amount and build as needed—less is more for natural-looking curls.
Can I re-style my hair after it dries? Yes, the flexible hold allows for touch-ups and reshaping throughout the day.
Does it have a strong scent? It has a light, pleasant fragrance that fades after application.
How long does one bottle last? With regular use, a 200ml bottle typically lasts 6–8 weeks depending on hair length and frequency.
Great product to define curls
Used with 20 Vol Oxy Developer, also purchased from KESS. 130mls total was plenty to cover fine shoulder length hair. Colour is a lovely rich chocolate. This combo also gave excellent grey coverage
Schwarzkopf Osis+ Mess Up - Matte Paste For Messy Styles 100ml
These eyeliners were great for the price. Lots of sparkle and colour payoff and they wear for a decent length of time too.
Have always used it and loved it. Was glad I found another bottle - was sad when body shop closed.
Order came in 2 days and worked amazing
A fantastic product for curly hair
It defines the curl well the best product I have found
Exactly what I was looking for Thank you. Has added just the depth of colour I want in my white hair. Love it. Thank.you.
Hand lotion is lovely
Being smell sensitive I was nervous purchasing the shampoo an conditioner, but they are perfect, not only very little smell I have had so many comments about how shiny an soft my hair looks now, definitely be buying again !!
I have used it for a long time and result like it.
I have found the Milk Shake Silver Shine is great, I used to purchases Igora Moonstone but now don't seem to be able to get it
Really speedy delivery - such an efficient process thank you!
Angel En Provence Rosemary Hair Activating 400ml Duo Bundle
Absolutely my favourite conditioner, it’s great for de-tangling & leaves my hair a clean & brighter blonde. I team it with the BlondeMe Light shampoo (I have shoulder length fine hair & I use it daily or every second day) Definitely my two “must haves” for great looking blonde hair.
I love this product & also the oil one.
Makes my hair feel great !
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