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A
Aleesha Stewart
My fave

I tried other purple toning shampoos but always resort back to this. It dulls down the yellowness, it’s highly pigmented so I leave it on for 5 mins cos I like the slightly more purple ashy look . It’s not drying like the Fudge purple shampoo but has the same pigment effect . On my hair at least. Definitely my tried and true.