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Elevate your eye game with Maybelline New York Hypercurl Waterproof Mascara—a cult-favorite designed to deliver dramatic curl, intense black pigment, and long-lasting wear. Whether you're heading to work or dancing the night away, this mascara ensures your lashes stay lifted, voluminous, and smudge-free for up to 18 hours.
Curl Lock Formula: Holds lashes in a lifted curl for up to 18 hours
Highly Pigmented Black: Deep black shade enhances lash definition and eye contour
Waterproof & Sweatproof: Withstands humidity, tears, and rain—perfect for all-day wear
Volumizing Effect: Adds thickness and fullness without clumping
Anti-Clump Spiral Brush: Separates each lash while coating from root to tip
Buildable Formula: Layer for added drama without flaking
Skin Types: All skin types including sensitive skin
Eye Types: Safe for contact lens wearers; ophthalmologist-tested
Lash Types: Ideal for straight, short, or sparse lashes needing curl and volume
Start at the base of your lashes.
Wiggle the wand upward in a zig-zag motion to coat each lash evenly.
Apply to both upper and lower lashes.
Avoid letting mascara dry between coats to prevent clumping.
Aqua (Water)
Rice Bran Wax (Oryza Sativa Cera)
Carnauba Wax (Cera Carnauba)
Beeswax (Cera Alba)
Candelilla Wax
Glycerin
Synthetic Beeswax
Pentylene Glycol
Styrene/Acrylates Copolymer
Delivers instant curl and volume in one stroke
No smudging, no flaking, even in extreme conditions
Trusted by millions—#1 Best Seller in Mascaras on Amazon India
Affordable luxury with professional-grade performance
This product is available for purchase at Kess Hair & Beauty Online Store, your trusted destination for premium beauty essentials. Enjoy secure checkout, fast delivery, and authentic products sourced directly from top brands. Stock is limited—grab yours before it sells out!
Is this mascara waterproof? Yes, it’s completely waterproof and smudge-proof.
How long does it last on lashes? Up to 18 hours of curl and wear.
Can I use it with contact lenses? Absolutely. It’s ophthalmologist-tested and safe for lens wearers.
Does it clump or flake? No. The anti-clump brush ensures smooth application.
Is it suitable for sensitive eyes? Yes, it’s gentle and safe for sensitive eyes.
How do I remove it? Use a good-quality eye makeup remover or micellar water.
Can I apply multiple coats? Yes, but avoid letting it dry between coats to prevent clumping.
Is it safe for teenagers? Yes, but always remove it properly to avoid irritation.
What’s the shelf life? Up to 36 months from the manufacturing date.
Is this product cruelty-free? Maybelline is not certified cruelty-free globally.
Everything you need for application is included. Comes with plenty of product and good instructions. I would absolutely buy this kit again
I have very fine hair but often find hair moisture masks heavy leaving the hair almost oily looking but this is perfect every time and can use daily without issues, alway leaves my hair feeling soft and healthy looking, love it .
Amazing hair mask makes it smooth and frizz free
The pump delivers a good measure of product. Makes things easier to apply
Fabulous hair oil for curly hair. Fast delivery helps too
(Used after bleaching hair first, with bleach kit also from KESS) The Danger Jones color is an excellent professional product. It takes well to the hair without damaging at all. The colour is vibrant and really lasts even after many washes. Will absolutely be ordering this brand again
Great product, used it for years
I switched to Pureology after advice from one amazing hairdresser in Ireland few years ago and I never went back to other brands. I have psoriasis and super dry scalp and thick and abundant hair but extremely dry and Pureology is the only one company, which works amazing for both my skin and hair. I highly recommend this brand and I can guarantee that it’s worth to spend little more in exchange for visible effects. Plus you don’t need to use more of it (even if you have heaps of long, thick hair) - it’s foaming very well. After dying my hair I’m using red series for coloured, and damaged hair and it’s also great! Hair are smooth and shiny, frizz is calmed down and curls looks healthy after using both red and pink series. Thank you Pureology!
Great product and delivered quickly
Great hold for my fine curly hair
Fantastic product, I would recommend to anyone, particularly if dry skin is a problem using other soaps.
Hair feels soft and looks radiant. Highly recommend it for the same hair type.
Love using this shampoo. My scalp and hair is looking great! Won't use anything else.
Lovely smell, and my hair is super nourished and smooth, great product.
Fantastic product, light, holds hair well and doesn't leave a sticky mark when I suit in my leather recliner.
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