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The Vitamino Color Shampoo from L'Oréal Professionnel is part of the Serie Expert range, designed to maintain and enhance the brilliance of color-treated hair. Infused with resveratrol, a powerful antioxidant derived from grapes, this shampoo helps protect hair color from fading while gently removing impurities. It strengthens the hair fiber, adds shine, and leaves hair feeling soft and vibrant. The compact 50ml size is ideal for travel or sampling before committing to the full-size version.
Infused with resveratrol for antioxidant protection
Preserves color vibrancy and prevents fading
Gently cleanses without stripping color
Adds shine and softness
Safe for daily use and all hair types
Compact 50ml size—perfect for travel or trial
Hair Types:
Color-treated, highlighted, bleached, or chemically processed hair
Suitable for straight, wavy, curly, and coily textures
Scalp Types:
Normal to dry scalps
Protects hair color from fading
Enhances shine and vibrancy
Strengthens and softens hair fiber
Improves manageability and texture
Gentle enough for daily use
Apply to wet hair and scalp.
Massage gently to create a rich lather.
Rinse thoroughly.
Follow with Vitamino Color Conditioner or Mask for best results.
Use regularly to maintain color brilliance.
Resveratrol: Antioxidant that protects color and strengthens hair
Water (Aqua): Hydration base
Mild surfactants: Cleanse without stripping color
Fragrance: Light, fresh scent for a salon-like experience
L'Oréal Professionnel Serie Expert Vitamino Color Shampoo (50ml) is now available at Kess Hair & Beauty Online Store, your trusted destination for professional haircare in New Zealand. Enjoy fast delivery, secure checkout, and expert customer service. Limited stock available—order now to protect and enhance your hair color with L'Oréal’s antioxidant-rich formula.
Is this shampoo suitable for daily use? Yes, it’s gentle enough for everyday cleansing.
Can I use it on bleached or highlighted hair? Absolutely—it’s designed for all color-treated hair.
Does it help prevent color fading? Yes, resveratrol protects against oxidation and fading.
Is it sulfate-free? It contains mild surfactants; check the label for full details.
Will it make my hair shiny? Yes, it enhances shine and softness.
Can men use this shampoo? Yes, it’s suitable for all genders.
Does it have a strong fragrance? No, it has a mild, pleasant scent.
Is it safe for chemically straightened hair? Yes, it’s gentle and non-stripping.
Should I pair it with a conditioner or mask? Yes, for best results use with Vitamino Color Conditioner or Mask.
Is the 50ml size travel-friendly? Yes, it’s compact and perfect for on-the-go care.
5 star
Love this product, always makes my hair feel protected
Best shampoo and conditioner for my fine straight hair. Love it. Not a heavy product.
Couldn’t be without it. Where has it been all my life! I was put onto this by my hairdresser (it was 50% off with a colour treatment). Like most products, I was like sure I will try it. Well, I take that back. It smell nice, it feels nice, and has saved my blonde colour treated hair. Which is now so soft and gorgeous if I say so myself! I don’t use quite as much as they recommend as I’m tight, but the results are stunning. Please tell everyone!!!
Love this - I use it just once per week alongside a bond repair shampoo (as part of Abbey Yung method) - I love that my hair fewla aoft and hydrated but incredibly clean!
My hair feels so soft using this
Bought this as part of the Abbey Yung method. So far I like the result (I am just 2 weeks in, so time will tell!). Hair is softer and shinier!
Love this cream it really does revitalise. Lasting moisturised skin better than anything else I’ve tried.
On my 2nd bottle. Hair does feel awesome with regular use.
Stoked to find this deleted colour as it is my fave. This Polish has a nice wide, flat brush too, making application easier.
I have used this for a number of years. First to help blond hair not get that yellow tone. Now since I no longer colour my hair it helps the white hair. Gives it some colour and lift. I only use a small amount, so turning my hair purple.
Great product, great price, fast delivery as always!
Love it
The hair oil is amazing, I also got it within 2 days of ordering which was great!
Love the product Amazing service - received a leaking shampoo, replaced immediately with prompt delivery
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