{"product_id":"reuzel-extreme-hold-matte-pomade-95g","title":"Reuzel Extreme Hold Matte Pomade 95g","description":"\u003cp data-start=\"139\" data-end=\"582\" class=\"PDq2pG_selectionAnchorContainer\"\u003eReuzel Extreme Hold Matte Pomade 95g delivers the \u003cstrong data-start=\"189\" data-end=\"234\"\u003estrongest hold in the entire Reuzel range\u003c\/strong\u003e with a true \u003cstrong data-start=\"247\" data-end=\"274\"\u003ematte, low-shine finish\u003c\/strong\u003e. This professional water-based pomade provides all-day control while creating textured, voluminous styles that stay firmly in place without leaving residue or build-up. Ideal for medium to coarse hair, it offers maximum performance with the convenience of easy washout. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"584\" data-end=\"999\"\u003eFormulated with \u003cstrong data-start=\"600\" data-end=\"611\"\u003eBeeswax\u003c\/strong\u003e to help tame frizz and resist humidity, and \u003cstrong data-start=\"656\" data-end=\"670\"\u003eCastor Oil\u003c\/strong\u003e to nourish and strengthen the hair, this high-performance pomade creates structured, messy or classic styles with lasting definition. The flexible formula features Reuzel's signature \u003cstrong data-start=\"854\" data-end=\"878\"\u003eSugary Rum fragrance\u003c\/strong\u003e and is perfect for anyone seeking extreme hold with a clean, natural matte finish. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"1001\" data-end=\"1004\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1006\" data-end=\"1021\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1023\" data-end=\"1621\"\u003e\n\u003cli data-section-id=\"1x4lvlo\" data-start=\"1023\" data-end=\"1077\"\u003eStrongest hold in the Reuzel range (Hold: \u003cstrong data-start=\"1067\" data-end=\"1076\"\u003e11\/10\u003c\/strong\u003e)\u003c\/li\u003e\n\u003cli data-section-id=\"12dvvz2\" data-start=\"1078\" data-end=\"1118\"\u003eNatural matte finish (Shine: \u003cstrong data-start=\"1109\" data-end=\"1117\"\u003e1\/10\u003c\/strong\u003e)\u003c\/li\u003e\n\u003cli data-section-id=\"qehb8x\" data-start=\"1119\" data-end=\"1158\"\u003eWater-based formula washes out easily\u003c\/li\u003e\n\u003cli data-section-id=\"zjh8ey\" data-start=\"1159\" data-end=\"1199\"\u003eCreates volume, texture and definition\u003c\/li\u003e\n\u003cli data-section-id=\"u1z68q\" data-start=\"1200\" data-end=\"1227\"\u003eLong-lasting all-day hold\u003c\/li\u003e\n\u003cli data-section-id=\"1ilc7sf\" data-start=\"1228\" data-end=\"1261\"\u003eHelps resist humidity and frizz\u003c\/li\u003e\n\u003cli data-section-id=\"1g8qndi\" data-start=\"1262\" data-end=\"1305\"\u003eFlexible styling without product build-up\u003c\/li\u003e\n\u003cli data-section-id=\"d56461\" data-start=\"1306\" data-end=\"1359\"\u003eContains Beeswax for control and moisture retention\u003c\/li\u003e\n\u003cli data-section-id=\"1u7p75a\" data-start=\"1360\" data-end=\"1407\"\u003eEnriched with Castor Oil to help nourish hair\u003c\/li\u003e\n\u003cli data-section-id=\"4zkiwb\" data-start=\"1408\" data-end=\"1441\"\u003eIdeal for medium to coarse hair\u003c\/li\u003e\n\u003cli data-section-id=\"h7b2l8\" data-start=\"1442\" data-end=\"1496\"\u003ePerfect for textured, messy or structured hairstyles\u003c\/li\u003e\n\u003cli data-section-id=\"y0l690\" data-start=\"1497\" data-end=\"1529\"\u003eSignature Sugary Rum fragrance\u003c\/li\u003e\n\u003cli data-section-id=\"x0mjih\" data-start=\"1530\" data-end=\"1567\"\u003eProfessional barber-quality formula\u003c\/li\u003e\n\u003cli data-section-id=\"15vy2td\" data-start=\"1568\" data-end=\"1621\"\u003eSize: \u003cstrong data-start=\"1576\" data-end=\"1583\"\u003e95g\u003c\/strong\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1623\" data-end=\"1626\"\u003e\n\u003ch2 data-section-id=\"peqbl9\" data-start=\"1628\" data-end=\"1641\"\u003eHow to Use\u003c\/h2\u003e\n\u003col data-start=\"1643\" data-end=\"2096\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"1ho7o2t\" data-start=\"1643\" data-end=\"1700\"\u003eScoop \u003cstrong data-start=\"1652\" data-end=\"1675\"\u003e1–2 fingertip-sized\u003c\/strong\u003e amounts into your palms.\u003c\/li\u003e\n\u003cli data-section-id=\"dmqfwa\" data-start=\"1701\" data-end=\"1762\"\u003eRub thoroughly between your hands until evenly emulsified.\u003c\/li\u003e\n\u003cli data-section-id=\"1uyqaz6\" data-start=\"1763\" data-end=\"1856\"\u003eApply to \u003cstrong data-start=\"1775\" data-end=\"1802\"\u003etowel-dried or dry hair\u003c\/strong\u003e, starting at the crown and working towards the front.\u003c\/li\u003e\n\u003cli data-section-id=\"izlncf\" data-start=\"1857\" data-end=\"1897\"\u003eDistribute evenly from roots to ends.\u003c\/li\u003e\n\u003cli data-section-id=\"jy0ovz\" data-start=\"1898\" data-end=\"1989\"\u003eStyle with your fingers for a textured look or use a comb for a cleaner, classic finish.\u003c\/li\u003e\n\u003cli data-section-id=\"1obrgg9\" data-start=\"1990\" data-end=\"2096\" data-is-last-node=\"\"\u003eApply additional product if extra hold or definition is required.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"reuzel","offers":[{"title":"Default Title","offer_id":49490055495895,"sku":null,"price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/8550\/4727\/files\/NewExtremePomadeOpen.webp?v=1784865224","url":"https:\/\/kess.co.nz\/products\/reuzel-extreme-hold-matte-pomade-95g","provider":"Kess Hair and Beauty","version":"1.0","type":"link"}