{"product_id":"redken-color-extend-blondage-shampoo-500ml","title":"Redken Color Extend Blondage Shampoo – 500ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKeep blonde hair bright, cool, and brass-free with Redken Color Extend Blondage Shampoo. This professional purple toning shampoo is specially formulated to neutralise unwanted yellow and orange undertones while gently cleansing and strengthening blonde, highlighted, balayaged, and grey hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePowered by ultra-violet pigments and Redken's Triple Acid Protein Complex, the formula helps tone brassiness, strengthen weakened hair, and leave hair feeling soft, healthy, and vibrant. Regular use helps maintain salon-fresh blonde results while improving shine and manageability.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eNeutralises yellow and brassy tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintains cool blonde and silver shades\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnriched with violet pigments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStrengthens and helps repair damaged hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnhances brightness and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for blonde, highlighted, balayage, and grey hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProfessional salon-quality formula\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWearing suitable gloves, apply to wet hair and lather thoroughly. Leave on for 3–5 minutes depending on desired toning effect, then rinse well. Follow with Redken Blondage Conditioner or Mask.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eBlonde Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBleached Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHighlighted Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBalayage Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGrey \u0026amp; Silver Hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eSize\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e500ml\u003c\/span\u003e\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":48748885704919,"sku":null,"price":46.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/8550\/4727\/files\/RedkenColourExtendBlondagePurpleShampoo500ml_1.webp?v=1780895643","url":"https:\/\/kess.co.nz\/products\/redken-color-extend-blondage-shampoo-500ml","provider":"Kess Hair and Beauty","version":"1.0","type":"link"}