{"product_id":"loreal-professionnel-keratin-alpha-sleek-shampoo-300ml","title":"L'Oréal Professionnel Keratin Alpha Sleek Shampoo 300ml","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-6a28b728-77ec-8324-b643-9a3564450da6-16\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6a28b728-77ec-8324-b643-9a3564450da6-16\" data-turn-id-container=\"request-6a28b728-77ec-8324-b643-9a3564450da6-16\" data-testid=\"conversation-turn-180\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-15 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"c17b2d57-b961-4517-b807-c54bcf627690\" data-turn-start-message=\"true\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"160\" data-end=\"578\" class=\"PDq2pG_selectionAnchorContainer\"\u003eL'Oréal Professionnel Keratin Alpha Sleek Shampoo 300ml is a professional sulfate-free shampoo developed to gently cleanse while transforming frizz-prone, unruly hair into smoother, shinier and more manageable hair. Formulated with \u003cstrong data-start=\"392\" data-end=\"416\"\u003eKeratin Alpha Shaper\u003c\/strong\u003e and an \u003cstrong data-start=\"424\" data-end=\"446\"\u003eAmino Acid Complex\u003c\/strong\u003e, it helps reinforce the hair fibre, reduce frizz and control volume from the very first wash. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"580\" data-end=\"985\"\u003eIts luxurious creamy formula hydrates while cleansing, leaving hair soft without feeling heavy. When used as part of the complete \u003cstrong data-start=\"710\" data-end=\"733\"\u003eKeratin Alpha Sleek\u003c\/strong\u003e routine, it helps deliver up to \u003cstrong data-start=\"766\" data-end=\"810\"\u003e2 weeks of smooth, frizz-controlled hair\u003c\/strong\u003e, \u003cstrong data-start=\"812\" data-end=\"833\"\u003e3x faster styling\u003c\/strong\u003e, enhanced shine and long-lasting humidity resistance. Suitable for all hair types, including colour-treated hair. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"987\" data-end=\"990\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"992\" data-end=\"1007\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1009\" data-end=\"1579\"\u003e\n\u003cli data-section-id=\"1jntj9f\" data-start=\"1009\" data-end=\"1055\"\u003eProfessional sulfate-free anti-frizz shampoo\u003c\/li\u003e\n\u003cli data-section-id=\"onsn0b\" data-start=\"1056\" data-end=\"1100\"\u003eGently cleanses without stripping moisture\u003c\/li\u003e\n\u003cli data-section-id=\"is8h1\" data-start=\"1101\" data-end=\"1155\"\u003eFormulated with Keratin Alpha Shaper and Amino Acids\u003c\/li\u003e\n\u003cli data-section-id=\"uolzks\" data-start=\"1156\" data-end=\"1200\"\u003eHelps smooth and strengthen the hair fibre\u003c\/li\u003e\n\u003cli data-section-id=\"1j5gg50\" data-start=\"1201\" data-end=\"1237\"\u003eControls frizz and unwanted volume\u003c\/li\u003e\n\u003cli data-section-id=\"uq7dqg\" data-start=\"1238\" data-end=\"1282\"\u003eDelivers long-lasting smoothness and shine\u003c\/li\u003e\n\u003cli data-section-id=\"ot33bi\" data-start=\"1283\" data-end=\"1387\"\u003eHelps achieve up to \u003cstrong data-start=\"1305\" data-end=\"1333\"\u003e2 weeks of frizz control\u003c\/strong\u003e when used as the complete Keratin Alpha Sleek routine\u003c\/li\u003e\n\u003cli data-section-id=\"1d9iij8\" data-start=\"1388\" data-end=\"1443\"\u003eUp to \u003cstrong data-start=\"1396\" data-end=\"1417\"\u003e3x faster styling\u003c\/strong\u003e with the complete routine\u003c\/li\u003e\n\u003cli data-section-id=\"6svkzz\" data-start=\"1444\" data-end=\"1504\"\u003eSuitable for all hair types, including colour-treated hair\u003c\/li\u003e\n\u003cli data-section-id=\"e3o78v\" data-start=\"1505\" data-end=\"1579\"\u003eProfessional salon-quality formula \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1581\" data-end=\"1584\"\u003e\n\u003ch2 data-section-id=\"peqbl9\" data-start=\"1586\" data-end=\"1599\"\u003eHow to Use\u003c\/h2\u003e\n\u003col data-start=\"1601\" data-end=\"1953\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"xs5elr\" data-start=\"1601\" data-end=\"1622\"\u003eApply to wet hair.\u003c\/li\u003e\n\u003cli data-section-id=\"jq9kf0\" data-start=\"1623\" data-end=\"1691\"\u003eMassage gently into the scalp and hair until a rich lather forms.\u003c\/li\u003e\n\u003cli data-section-id=\"16pzro4\" data-start=\"1692\" data-end=\"1712\"\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli data-section-id=\"18akz28\" data-start=\"1713\" data-end=\"1735\"\u003eRepeat if required.\u003c\/li\u003e\n\u003cli data-section-id=\"1ccesyk\" data-start=\"1736\" data-end=\"1953\" data-is-last-node=\"\"\u003eFollow with the \u003cstrong data-start=\"1755\" data-end=\"1828\"\u003eL'Oréal Professionnel Keratin Alpha Sleek Mask or Smoothing Treatment\u003c\/strong\u003e, then finish with the \u003cstrong data-start=\"1851\" data-end=\"1873\"\u003eMirror Sleek Serum\u003c\/strong\u003e for maximum smoothness and frizz control. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1\"\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":49489840931031,"sku":null,"price":58.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/8550\/4727\/files\/L_OrealSerieExpertKeratinAlphaSleekShampoo300ml.webp?v=1784862844","url":"https:\/\/kess.co.nz\/products\/loreal-professionnel-keratin-alpha-sleek-shampoo-300ml","provider":"Kess Hair and Beauty","version":"1.0","type":"link"}