{"product_id":"loreal-professionnel-keratin-alpha-sleek-mirror-sleek-serum-50ml","title":"L'Oréal Professionnel Keratin Alpha Sleek Mirror Sleek Serum 50ml","description":"\u003cp data-start=\"161\" data-end=\"596\" class=\"PDq2pG_selectionAnchorContainer\"\u003eL'Oréal Professionnel Keratin Alpha Sleek Mirror Sleek Serum 50ml is a professional heat-activated smoothing serum designed to deliver long-lasting smoothness, frizz control and mirror-like shine for all hair types. Formulated with \u003cstrong data-start=\"393\" data-end=\"425\"\u003e5% Keratin Sealer Technology\u003c\/strong\u003e, it helps seal the hair's keratin structure, reducing frizz and unwanted volume while leaving hair silky, sleek and easier to style. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"598\" data-end=\"1073\"\u003eWhen used as part of the complete Keratin Alpha Sleek routine, this advanced serum helps provide \u003cstrong data-start=\"695\" data-end=\"745\"\u003eup to 2 weeks of smooth, frizz-controlled hair\u003c\/strong\u003e, controls frizz and volume for up to \u003cstrong data-start=\"783\" data-end=\"796\"\u003e10 washes\u003c\/strong\u003e, offers \u003cstrong data-start=\"805\" data-end=\"852\"\u003eanti-humidity protection up to 80% humidity\u003c\/strong\u003e, and provides \u003cstrong data-start=\"867\" data-end=\"906\"\u003eheat protection up to 230°C (450°F)\u003c\/strong\u003e. The lightweight, alcohol-free formula delivers instant shine without weighing hair down, making it suitable for all hair types. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"1075\" data-end=\"1078\"\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"1080\" data-end=\"1095\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"1097\" data-end=\"1624\"\u003e\n\u003cli data-section-id=\"12m6yd\" data-start=\"1097\" data-end=\"1142\"\u003eProfessional heat-activated smoothing serum\u003c\/li\u003e\n\u003cli data-section-id=\"1beu9tx\" data-start=\"1143\" data-end=\"1193\"\u003eFormulated with \u003cstrong data-start=\"1161\" data-end=\"1193\"\u003e5% Keratin Sealer Technology\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"4lxsmd\" data-start=\"1194\" data-end=\"1237\"\u003eHelps smooth hair for up to \u003cstrong data-start=\"1224\" data-end=\"1237\"\u003e10 washes\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1j5gg50\" data-start=\"1238\" data-end=\"1274\"\u003eControls frizz and unwanted volume\u003c\/li\u003e\n\u003cli data-section-id=\"nswsdg\" data-start=\"1275\" data-end=\"1351\"\u003eProvides up to \u003cstrong data-start=\"1292\" data-end=\"1317\"\u003e2 weeks of smoothness\u003c\/strong\u003e when used as the complete routine\u003c\/li\u003e\n\u003cli data-section-id=\"3t5lif\" data-start=\"1352\" data-end=\"1401\"\u003eAnti-humidity protection up to \u003cstrong data-start=\"1385\" data-end=\"1401\"\u003e80% humidity\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"17s7gy1\" data-start=\"1402\" data-end=\"1443\"\u003eHeat protection up to \u003cstrong data-start=\"1426\" data-end=\"1443\"\u003e230°C (450°F)\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"4lh0zn\" data-start=\"1444\" data-end=\"1480\"\u003eDelivers instant mirror-like shine\u003c\/li\u003e\n\u003cli data-section-id=\"1tus7w5\" data-start=\"1481\" data-end=\"1503\"\u003eAlcohol-free formula\u003c\/li\u003e\n\u003cli data-section-id=\"cdwdiy\" data-start=\"1504\" data-end=\"1533\"\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli data-section-id=\"1nvit2m\" data-start=\"1534\" data-end=\"1624\"\u003eSpeeds up daily styling and improves manageability \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1626\" data-end=\"1629\"\u003e\n\u003ch2 data-section-id=\"peqbl9\" data-start=\"1631\" data-end=\"1644\"\u003eHow to Use\u003c\/h2\u003e\n\u003col data-start=\"1646\" data-end=\"2036\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"tv53rc\" data-start=\"1646\" data-end=\"1671\"\u003eShake well before use.\u003c\/li\u003e\n\u003cli data-section-id=\"1cw8dkl\" data-start=\"1672\" data-end=\"1708\"\u003eApply to clean, towel-dried hair.\u003c\/li\u003e\n\u003cli data-section-id=\"xfmv2g\" data-start=\"1709\" data-end=\"1804\"\u003eSpray \u003cstrong data-start=\"1718\" data-end=\"1731\"\u003e2–4 pumps\u003c\/strong\u003e into your hands for fine to medium hair or \u003cstrong data-start=\"1775\" data-end=\"1788\"\u003e6–8 pumps\u003c\/strong\u003e for thick hair.\u003c\/li\u003e\n\u003cli data-section-id=\"nptx98\" data-start=\"1805\" data-end=\"1859\"\u003eDistribute evenly through the mid-lengths and ends.\u003c\/li\u003e\n\u003cli data-section-id=\"ygtowd\" data-start=\"1860\" data-end=\"1876\"\u003eDo not rinse.\u003c\/li\u003e\n\u003cli data-section-id=\"xt5by2\" data-start=\"1877\" data-end=\"1916\"\u003eBlow-dry to activate the technology.\u003c\/li\u003e\n\u003cli data-section-id=\"1liwks\" data-start=\"1917\" data-end=\"2036\" data-is-last-node=\"\"\u003eFor longer-lasting sleek results, finish with a straightening iron if desired\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":49489834836183,"sku":null,"price":67.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/8550\/4727\/files\/L_OrealSerieExpertKeratinAlphaSleekSerum50ml_1.webp?v=1784862604","url":"https:\/\/kess.co.nz\/products\/loreal-professionnel-keratin-alpha-sleek-mirror-sleek-serum-50ml","provider":"Kess Hair and Beauty","version":"1.0","type":"link"}