Perfect choice for: Curly or “erratic” hair – whether coarse or fine–that’s in need of some serious taming.
Here’s how: Apply to your textured hair; lather, rinse (repeat if you’re craving a second go-round). For ultimate smoothness follow with Smooth Cure Conditioner.
The inside secret: Our formaldehyde-free KeraShield Complex – the cornerstone of our smoothing shampoo–contains Keratin, Brazil Nut Oil, and Tucuma Butter, designed to strengthen and straighten, reduce frizz by 79%, and provide 3 days of protection against humidity.
Perfect choice for: Curly, coarse hair, color-treated, and damaged hair will calm right down when it gets up-close and personal with this rich moisturizer.
Here’s how: Apply to fresh-washed hair; then leave in for two-to-five minutes, and rinse.
The inside secret: Amodimethicone gives you the smooth feel that only a great straightening treatment can provide; our formaldehyde-free KeraShield Complex (with Keratin, Brazil Nut Oil, and Tucuma Butter) strengthens, sleekens, and chases away the frizz for 72 hours